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Pricing handmade has been a discussion among artisans for the longest time. It’s also what makes or breaks your business. Here’s what I mean: When your prices are too low… You won’t make enough money to stay in business. You risk running a loss because you don’t have enough money to pay for your marketing. […]

Do you have a Facebook fan page for your business? Are you wondering how to improve your engagement? How do you get more likes, comments and shares? This all boils down to crafting awesome status updates. Interesting status updates keep your fans engaged and active on your fan page. The more engaged your fans are, […]

Do you have family who are unsupportive of your business? “When will you get a real job?” “How’s your hobby coming along?” They don’t understand it’s your passion to make art. They’re not aware that there’s a growing demand for handmade products in the market. They don’t have faith in you and they don’t believe it’s […]

Running an online business means that your customers can’t touch, feel, wear, use or smell your products. While online commerce revenue is increasing year after year, it’s still challenging for people to shop online because of these drawbacks. The few ways you can present your item to your customers is with your branding, website, product descriptions and product […]

Are you wondering how you can go from crafty hobby to professional business? One way to do this is to create a product line that appears cohesive and united as a whole. The benefit to you is you’ll learn: how to make decisions when planning your product line – why this color instead of that, why […]
What if your business was homeless? That’s tragic, isn’t it? But there’s an easy fix. Having your own website for your business is a necessity for anyone wanting to build their creative business online. An Etsy shop is great for starters, but if you’re getting serious about growing your business, you must consider setting up your […]