Starting your own handmade business is a real learning experience.  I’ve had to make a lot of tweaks and adjustments along the journey to where I am now.  It’s easy to look back and think about what you might have done differently but I’m also a believer that everything happens for a reason. So today, […]

I’ve been getting a lot of questions about messaging during a crisis. It can be hard to know what to say. You don’t want to come off saying something insensitive but at the same time, you know you have to keep showing up online for your handmade business, so you have to figure out something […]

If your handmade business has plateaued and you’re not sure what to do, read this post because I’m going to share with you what you can work on so you can bust through the slow times and get back into making more sales than ever. Before we get into the meat and potatoes of this […]

Are sales kind of slow in your handmade business? You might have people coming over to your website, but why isn’t anyone buying? In this post, I’m going to share with you five reasons why people aren’t buying from you so you can go and fix those issues and start making more sales. 1. Your […]

What do you think of when you hear the word “competitor”? For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us. But I’m here to tell you today: it doesn’t have to be this way! […]

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out […]