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Last week, I wrote about why you need an email list if you want more sales. This week, I want to share some of the strategies I’ve used to grow an email list. We talked about opt-in forms and Mailchimp. Do you have that ready on your website? Great! Amp it up with an incentive […]

We make decisions in every second of our life Running your own business is no easy feat. We face difficult decisions daily! From picking the beads for your new necklace design to deciding whether to ship USPS First Class, Priority, Parcel Post, Media Mail…? Should I sell on Etsy, my own website, or both? We […]

Do you sell finished products or supplies? If you’re like me, you’re catering to the consumer that’s ready to buy a finished piece. They’re not interested in spending the time and effort to make something on their own. Our customers are people wanting to wear your product now. They want to gift your product to […]

Did you just get yet another angry email from someone complaining that your prices are too high? Or you just got back from a craft show where you overheard passersby commenting about your high prices. You’re hurt, disappointed, confused and upset. But you’re not alone. Here’s a screenshot of an email I got from someone […]