I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
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starting a business
get more traffic
running a business
make more sales
branding
growing a business
mindset & productivity
podcasts
pricing & money
product photography
reviews
selling on etsy
selling on amazon
social media
selling wholesale
Running an online business means that your customers can’t touch, feel, wear, use or smell your products.
While online commerce revenue is increasing year after year, it’s still challenging for people to shop online because of these drawbacks.
The few ways you can present your item to your customers is with your branding, website, product descriptions and product photos.
Amazing product photography is a necessity for any online creative business selling products.
Combine this with having an awesome website, and you’ve built yourself a very strong and solid foundation for success in your business online.
An amazing product photo online makes you want to buy it.
It makes you squeal with excitement or giggle with amusement.
It submerges you in the story, feelings and emotions the photo is telling.
It should also give you a a very clear idea for what you’ll expect in the mail when you buy it.
If you answer “yes” to any of the points below, you’ll want to take your photographs again:
Photography is a whole art in itself and thousands of people make a living doing it.
But it’s a skill you’ll want to teach yourself or practice if you want to stand a chance at building a successful business online.
Start investing in yourself. I promise it’ll be worth it.
Work on white backgrounds first.
These are your essentials and when you’ve got at least one photo of your item on white, you can explore with creating more artistic photos using props and colorful backdrops later.
For the exact steps, check out how to take perfect product photos on a white background.
And see how to edit product photos for a white background in ONE minute.
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[…] And what’s the second most important thing you’ll need in your business? Amazing product photography. […]
I have tried a white background on my earlier photos, my problem is that the white background makes my items look washed out. I make quilts and I thought I had found the perfect backdrop in a gray wooded stockade fence. Now I have been told that my photos are not up to ‘snuff’ and the recommendation was to go back to white backgrounds. What do you do in this case, where you know white is not the ideal color for your items ?
Hey Gabby,
The washed out effect is common with white backgrounds, as there’s so much white color to reflect on to your products, making them appear whiter than they are.
Do you have a good example of a washed out photo you can send me (link or via email)? I think it’d be a good case study to make into a tutorial that you can learn to do yourself for fixing the washed out photos with free resources.
To answer your question specifically, I’ve had the hardest time photographing my vanilla cupcake on a white background (http://tinyhandsonline.com/necklaces/123-scented-vanilla-butter-sprinkles-cupcake-necklace.html) – I think this was the hardest thing yet in my experiences – but can easily be fixed with green screen chromakeying, where you take a photo of the item on a green or blue background, then use a photo editing software to delete out the green/blue background.
I believe if there’s one color you’re safe with, it’s always white! If you can send me a photo, I’ll promise to help you fix it!
This is very good I can use all the help that I can get. I’m saving this post
Thank you.
[…] Please visit us often and we welcome you comments. Please keep them on topic. Kindest Regards, A JI thought this was an interesting article about the importance of one particular thing that is neces…y, religious, or business. Here is a reprint of the […]
Those are such a great blog and really impressive.