The Business Buzz Podcast For Makers, Artists & Designers: Helping Your Handmade Business Make A Consistent Income https://www.creativehiveco.com The Business Buzz Podcast is for makers, artists and designers, helping you create a consistent income with your handmade business. Wed, 07 Aug 2019 22:31:42 +0000 en-US hourly 1 https://www.creativehiveco.com/wp-content/uploads/2015/11/icon.png The Business Buzz Podcast For Makers, Artists & Designers: Helping Your Handmade Business Make A Consistent Income https://www.creativehiveco.com 32 32 The Business Buzz Podcast is a short and straight to the point, 10-minute show with me, Mei Pak, around building a thriving handmade business online. My ultimate goal is to help you make a consistent income selling your handmade products. Each episode addresses one topic as it relates to handmade business and will give you actionable, practical and easy steps to starting, growing and running your successful business. This is a fresh and new podcast style based around the 80/20 Rule, delivering you no fluff, effective lessons that can make a positive impact on your business in a big way. We'll talk about social media, Facebook, Instagram, Pinterest, blogging, selling wholesale, doing PR and publicity, getting featured in magazines, blogs and influencers, Facebook advertising, email marketing, Shopify, Etsy, finding confidence, outsourcing and hiring help, growing and scaling up your handmade business and a whole lot more. Mei Pak clean Mei Pak mei@creativehiveco.com mei@creativehiveco.com (Mei Pak) Creative Hive Co. The Business Buzz Podcast is for makers, artists and designers, helping you create a consistent income with your handmade business. The Business Buzz Podcast For Makers, Artists & Designers: Helping Your Handmade Business Make A Consistent Income http://www.creativehiveco.com/wp-content/uploads/powerpress/BusinessBuzzPodcast__coverart.jpg https://www.creativehiveco.com #42: Two Month Review: Hiring My First Customer Service Rep for My Handmade Business https://www.creativehiveco.com/42-two-month-review-hiring-first-customer-service-rep-handmade-business/ Mon, 01 May 2017 17:29:53 +0000 https://www.creativehiveco.com/?p=7950 https://www.creativehiveco.com/42-two-month-review-hiring-first-customer-service-rep-handmade-business/#respond https://www.creativehiveco.com/42-two-month-review-hiring-first-customer-service-rep-handmade-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/42-two-month-review-hiring-first-customer-service-rep-handmade-business/">#42: Two Month Review: Hiring My First Customer Service Rep for My Handmade Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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Two months ago I hired my first customer service rep. It's changed my life! Here’s how. Two months ago I hired my first customer service rep. It's changed my life! Here’s how. Mei Pak clean
#41: Building Resilience in Your Business Through Your Why https://www.creativehiveco.com/41-building-resilience-business/ Fri, 28 Apr 2017 14:58:38 +0000 https://www.creativehiveco.com/?p=7899 https://www.creativehiveco.com/41-building-resilience-business/#respond https://www.creativehiveco.com/41-building-resilience-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/41-building-resilience-business/">#41: Building Resilience in Your Business Through Your Why</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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Knowing your why's for running your own business helps you find focus and builds up your resilience and perseverance when times get tough. What are YOUR why's? Knowing your why's for running your own business helps you find focus and builds up your resilience and perseverance when times get tough. What are YOUR why's? Mei Pak clean
#40: Three Top Reasons Why I Love Shopify https://www.creativehiveco.com/40-three-top-reasons-love-shopify/ Wed, 26 Apr 2017 14:46:35 +0000 https://www.creativehiveco.com/?p=7893 https://www.creativehiveco.com/40-three-top-reasons-love-shopify/#respond https://www.creativehiveco.com/40-three-top-reasons-love-shopify/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More If you sign up with my affiliate link, you can take 10% off your Shopify subscription for a whole year! Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/40-three-top-reasons-love-shopify/">#40: Three Top Reasons Why I Love Shopify</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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If you sign up with my affiliate link, you can take 10% off your Shopify subscription for a whole year!

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

Classic Colours…Blue and Copper Earrin” (CC BY 2.0) by Sleeping cat beads

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I've tried many platforms for selling my handmade jewelry in the last 10 years. Shopify has been the best and I regret not using them sooner. Here are my top reasons why I love them and recommend them to everyone! I've tried many platforms for selling my handmade jewelry in the last 10 years. Shopify has been the best and I regret not using them sooner. Here are my top reasons why I love them and recommend them to everyone! Mei Pak clean
#39: All About Wholesale Pricing in Your Handmade Business https://www.creativehiveco.com/39-wholesale-pricing-handmade-business/ Mon, 24 Apr 2017 14:22:53 +0000 https://www.creativehiveco.com/?p=7878 https://www.creativehiveco.com/39-wholesale-pricing-handmade-business/#respond https://www.creativehiveco.com/39-wholesale-pricing-handmade-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/39-wholesale-pricing-handmade-business/">#39: All About Wholesale Pricing in Your Handmade Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

bamboo yarn” (CC BY 2.0) by ilashdesigns

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What happens when someone asks you for your wholesale prices? What's the difference between wholesale and retail pricing? This episode's got your wholesale pricing questions covered! What happens when someone asks you for your wholesale prices? What's the difference between wholesale and retail pricing? This episode's got your wholesale pricing questions covered! Mei Pak clean
#38: Why You Should Never Take a Break from Your Business https://www.creativehiveco.com/38-never-take-break-business/ Fri, 21 Apr 2017 13:43:00 +0000 https://www.creativehiveco.com/?p=7870 https://www.creativehiveco.com/38-never-take-break-business/#respond https://www.creativehiveco.com/38-never-take-break-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/38-never-take-break-business/">#38: Why You Should Never Take a Break from Your Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

Photo credit (CC BY 2.0) by thevelvetbird

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Taking a break from your business is one of the worst things you can do to it. Here's why you should avoid it like the plague. Taking a break from your business is one of the worst things you can do to it. Here's why you should avoid it like the plague. Mei Pak clean
#37: How to Make Passive Income in Your Handmade Business https://www.creativehiveco.com/37-make-passive-income-handmade-business/ Wed, 19 Apr 2017 14:58:55 +0000 https://www.creativehiveco.com/?p=7862 https://www.creativehiveco.com/37-make-passive-income-handmade-business/#respond https://www.creativehiveco.com/37-make-passive-income-handmade-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/37-make-passive-income-handmade-business/">#37: How to Make Passive Income in Your Handmade Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

Photo Credit: “Cuff links”(CC BY-SA 2.0) by GinkgoTelegraph

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What is passive income and is it really passive? I talk more about scaleable income and how you can create your own streams of revenue that grow without you having to do extra work! What is passive income and is it really passive? I talk more about scaleable income and how you can create your own streams of revenue that grow without you having to do extra work! Mei Pak clean
#36: My Top Three Favorite Money Making Shopify Apps https://www.creativehiveco.com/36-top-three-favorite-money-making-shopify-apps/ Mon, 17 Apr 2017 14:21:11 +0000 https://www.creativehiveco.com/?p=7846 https://www.creativehiveco.com/36-top-three-favorite-money-making-shopify-apps/#respond https://www.creativehiveco.com/36-top-three-favorite-money-making-shopify-apps/feed/ 0 <p>It's no secret that I LOVE Shopify. In this episode, I talk about the three apps that I can't live without because they make such a huge difference to my bottom line! Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/36-top-three-favorite-money-making-shopify-apps/">#36: My Top Three Favorite Money Making Shopify Apps</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

It's no secret that I LOVE Shopify. In this episode, I talk about the three apps that I can't live without because they make such a huge difference to my bottom line!

Subscribe: iTunes | Android | Stitcher | RSS | More

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #36: My Top Three Favorite Money Making Shopify Apps appeared first on Creative Hive.

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It's no secret that I LOVE Shopify. In this episode, I talk about the three apps that I can't live without because they make such a huge difference to my bottom line! It's no secret that I LOVE Shopify. In this episode, I talk about the three apps that I can't live without because they make such a huge difference to my bottom line! Mei Pak clean
#35: Which is More Important? Sales or Profit? https://www.creativehiveco.com/35-important-sales-profit/ Fri, 14 Apr 2017 17:28:42 +0000 https://www.creativehiveco.com/?p=7842 https://www.creativehiveco.com/35-important-sales-profit/#respond https://www.creativehiveco.com/35-important-sales-profit/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/35-important-sales-profit/">#35: Which is More Important? Sales or Profit?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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Sales, revenue, profit, income. These can all be confusing business terms. What do they actually mean, and what should you be prioritizing? Sales, revenue, profit, income. These can all be confusing business terms. What do they actually mean, and what should you be prioritizing? Mei Pak clean
#34: Pros and Cons of Doing Craft Shows https://www.creativehiveco.com/34-pros-cons-craft-shows/ Wed, 12 Apr 2017 20:03:31 +0000 https://www.creativehiveco.com/?p=7826 https://www.creativehiveco.com/34-pros-cons-craft-shows/#comments https://www.creativehiveco.com/34-pros-cons-craft-shows/feed/ 1 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/34-pros-cons-craft-shows/">#34: Pros and Cons of Doing Craft Shows</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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Thinking of doing a craft show? Listen to this episode first on the pros and cons! Even if you've done many before, I talk about why you might want to rethink your strategy. Thinking of doing a craft show? Listen to this episode first on the pros and cons! Even if you've done many before, I talk about why you might want to rethink your strategy. Mei Pak clean
#33: How to Stop Comparing Yourself to Other Makers https://www.creativehiveco.com/33-stop-comparing-makers/ Mon, 10 Apr 2017 13:43:02 +0000 https://www.creativehiveco.com/?p=7817 https://www.creativehiveco.com/33-stop-comparing-makers/#respond https://www.creativehiveco.com/33-stop-comparing-makers/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/33-stop-comparing-makers/">#33: How to Stop Comparing Yourself to Other Makers</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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It's a slippery slope when we start to "'research" what other shop owners are doing. It makes us feel bad about ourselves and lowers our morale. You might feel like giving up. Here's what to do instead. It's a slippery slope when we start to "'research" what other shop owners are doing. It makes us feel bad about ourselves and lowers our morale. You might feel like giving up. Here's what to do instead. Mei Pak clean
#32: Facebook Advertising for Handmade Shop Owners https://www.creativehiveco.com/32-facebook-advertising-handmade-shop-owners/ Fri, 07 Apr 2017 21:53:09 +0000 https://www.creativehiveco.com/?p=7808 https://www.creativehiveco.com/32-facebook-advertising-handmade-shop-owners/#respond https://www.creativehiveco.com/32-facebook-advertising-handmade-shop-owners/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Sign up for A Sale A Day Business System for $1 for 7 days (then $49/month after). Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/32-facebook-advertising-handmade-shop-owners/">#32: Facebook Advertising for Handmade Shop Owners</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Sign up for A Sale A Day Business System for $1 for 7 days (then $49/month after).

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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I've been using Facebook ads for many months now and it's made such a HUGE impact in my business. I share with you exactly how big of an impact and a few tips for you if you're considering doing ads for your own shop. I've been using Facebook ads for many months now and it's made such a HUGE impact in my business. I share with you exactly how big of an impact and a few tips for you if you're considering doing ads for your own shop. Mei Pak clean
#31: How to Make it Easy for Wholesale Buyers to Shop from Your Handmade Store https://www.creativehiveco.com/31-make-easy-wholesale-buyers-shop-handmade-store/ Wed, 05 Apr 2017 13:13:19 +0000 https://www.creativehiveco.com/?p=7750 https://www.creativehiveco.com/31-make-easy-wholesale-buyers-shop-handmade-store/#respond https://www.creativehiveco.com/31-make-easy-wholesale-buyers-shop-handmade-store/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/31-make-easy-wholesale-buyers-shop-handmade-store/">#31: How to Make it Easy for Wholesale Buyers to Shop from Your Handmade Store</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

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Selling your products wholesale is a different world to navigate! When an interested store owner comes your way and asks for wholesale information, how do you make it easy for them to buy from you? Selling your products wholesale is a different world to navigate! When an interested store owner comes your way and asks for wholesale information, how do you make it easy for them to buy from you? Mei Pak clean
#30: Should You Have a Shopify or Etsy Store? https://www.creativehiveco.com/30-shopify-etsy-store/ Mon, 03 Apr 2017 20:55:06 +0000 https://www.creativehiveco.com/?p=7747 https://www.creativehiveco.com/30-shopify-etsy-store/#respond https://www.creativehiveco.com/30-shopify-etsy-store/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/30-shopify-etsy-store/">#30: Should You Have a Shopify or Etsy Store?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

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While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

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The post #30: Should You Have a Shopify or Etsy Store? appeared first on Creative Hive.

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One of the biggest questions I get asked a lot - should I set up a Shopify store or an Etsy store? We go through a few scenarios that hopefully helps answer your question! One of the biggest questions I get asked a lot - should I set up a Shopify store or an Etsy store? We go through a few scenarios that hopefully helps answer your question! Mei Pak clean
#29: Should You Get a Loan for Your Handmade Business? https://www.creativehiveco.com/29-get-loan-handmade-business/ Fri, 31 Mar 2017 13:54:22 +0000 https://www.creativehiveco.com/?p=7698 https://www.creativehiveco.com/29-get-loan-handmade-business/#respond https://www.creativehiveco.com/29-get-loan-handmade-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/29-get-loan-handmade-business/">#29: Should You Get a Loan for Your Handmade Business?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

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There comes a time when you need some extra cash for new equipment, a trade show, an advertising opportunity or to buy inventory. When is it smart to take out a loan or a line of credit to do so? There comes a time when you need some extra cash for new equipment, a trade show, an advertising opportunity or to buy inventory. When is it smart to take out a loan or a line of credit to do so? Mei Pak clean
#28: Are Conferences and Trade Shows Worth Doing for Handmade Business Owners https://www.creativehiveco.com/28-conferences-trade-shows-worth-handmade-business-owners/ Wed, 29 Mar 2017 12:52:05 +0000 https://www.creativehiveco.com/?p=7691 https://www.creativehiveco.com/28-conferences-trade-shows-worth-handmade-business-owners/#respond https://www.creativehiveco.com/28-conferences-trade-shows-worth-handmade-business-owners/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/28-conferences-trade-shows-worth-handmade-business-owners/">#28: Are Conferences and Trade Shows Worth Doing for Handmade Business Owners</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Attending live events like crafty conferences, trade shows and other networking events are huge investments that cost a lot of money. But are they really worth doing for a handmade business owner? Attending live events like crafty conferences, trade shows and other networking events are huge investments that cost a lot of money. But are they really worth doing for a handmade business owner? Mei Pak clean
#27: How to Start Your Handmade Subscription Product https://www.creativehiveco.com/27-start-handmade-subscription-product/ Mon, 27 Mar 2017 16:51:56 +0000 https://www.creativehiveco.com/?p=7688 https://www.creativehiveco.com/27-start-handmade-subscription-product/#respond https://www.creativehiveco.com/27-start-handmade-subscription-product/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/27-start-handmade-subscription-product/">#27: How to Start Your Handmade Subscription Product</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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If you enjoyed this episode, please share it using the social media buttons above and below this post.

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While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

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What are the first steps and few things you need to start your handmade subscription product? Listen to this episode to find out! What are the first steps and few things you need to start your handmade subscription product? Listen to this episode to find out! Mei Pak clean
#26: Pros and Cons of Handmade Subscription Products https://www.creativehiveco.com/26-pros-cons-handmade-subscription-products/ Fri, 24 Mar 2017 14:56:52 +0000 https://www.creativehiveco.com/?p=7684 https://www.creativehiveco.com/26-pros-cons-handmade-subscription-products/#respond https://www.creativehiveco.com/26-pros-cons-handmade-subscription-products/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/26-pros-cons-handmade-subscription-products/">#26: Pros and Cons of Handmade Subscription Products</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

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Want to start your own subscription product? Listen to this episode for a list of pros and cons first, so you know what you're getting yourself into! Want to start your own subscription product? Listen to this episode for a list of pros and cons first, so you know what you're getting yourself into! Mei Pak clean
#25: A Sneak Peek Behind Two Successful Handmade Subscription Products https://www.creativehiveco.com/25-sneak-peek-behind-two-successful-handmade-subscription-products/ Wed, 22 Mar 2017 17:04:25 +0000 https://www.creativehiveco.com/?p=7619 https://www.creativehiveco.com/25-sneak-peek-behind-two-successful-handmade-subscription-products/#respond https://www.creativehiveco.com/25-sneak-peek-behind-two-successful-handmade-subscription-products/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/25-sneak-peek-behind-two-successful-handmade-subscription-products/">#25: A Sneak Peek Behind Two Successful Handmade Subscription Products</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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The post #25: A Sneak Peek Behind Two Successful Handmade Subscription Products appeared first on Creative Hive.

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Want to start a subscription product in your handmade business? Stacey Trock and I share some insight into our own subscriptons, how we got started, what failed and what worked. Want to start a subscription product in your handmade business? Stacey Trock and I share some insight into our own subscriptons, how we got started, what failed and what worked. Mei Pak clean
#24: Branding Question – Should You Be The Face Of Your Brand? https://www.creativehiveco.com/24-branding-question-face-brand/ Mon, 20 Mar 2017 17:57:15 +0000 https://www.creativehiveco.com/?p=7603 https://www.creativehiveco.com/24-branding-question-face-brand/#comments https://www.creativehiveco.com/24-branding-question-face-brand/feed/ 1 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/24-branding-question-face-brand/">#24: Branding Question – Should You Be The Face Of Your Brand?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Not every business has the business owner or designer be front and center on social media and other marketing platforms. Most people don't even know who I am, but they know Tiny Hands. The opposite is true for Creative Hive. So what about you? Not every business has the business owner or designer be front and center on social media and other marketing platforms. Most people don't even know who I am, but they know Tiny Hands. The opposite is true for Creative Hive. So what about you? Should you be the face of your brand? Mei Pak clean
#23: How to Position YOU in Your Business https://www.creativehiveco.com/23-position-business/ Fri, 17 Mar 2017 15:14:59 +0000 https://www.creativehiveco.com/?p=7445 https://www.creativehiveco.com/23-position-business/#comments https://www.creativehiveco.com/23-position-business/feed/ 2 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/23-position-business/">#23: How to Position YOU in Your Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Stacey and I expand on the topic of filtering yourself again in this episode. This time, we ask: is your product your product or are YOU the product? Every business is different and how you brand and position it could mean you need to be at the front a... Stacey and I expand on the topic of filtering yourself again in this episode. This time, we ask: is your product your product or are YOU the product? Every business is different and how you brand and position it could mean you need to be at the front and center of social media, blog posts and other forms of marketing. Alternatively, your fans could never know who you are and still buy all your products. Which type of business are you? Mei Pak clean
#22: Should You Share Political/Religious Views in Your Business? https://www.creativehiveco.com/22-share-politicalreligious-views-business/ Wed, 15 Mar 2017 15:14:34 +0000 https://www.creativehiveco.com/?p=7441 https://www.creativehiveco.com/22-share-politicalreligious-views-business/#respond https://www.creativehiveco.com/22-share-politicalreligious-views-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/22-share-politicalreligious-views-business/">#22: Should You Share Political/Religious Views in Your Business?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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The post #22: Should You Share Political/Religious Views in Your Business? appeared first on Creative Hive.

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For some people, politics and religion is a big part of your brand. For others, we have to be careful about what we choose to share with our potential customers. You could risk alienating your audience or you could build up an even stronger brand. For some people, politics and religion is a big part of your brand. For others, we have to be careful about what we choose to share with our potential customers. You could risk alienating your audience or you could build up an even stronger brand. Which one is it? Mei Pak clean
#21: Blogging For Ecommerce Business Owners https://www.creativehiveco.com/21-blogging-ecommerce-business-owners/ Mon, 13 Mar 2017 19:38:54 +0000 https://www.creativehiveco.com/?p=7423 https://www.creativehiveco.com/21-blogging-ecommerce-business-owners/#respond https://www.creativehiveco.com/21-blogging-ecommerce-business-owners/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/21-blogging-ecommerce-business-owners/">#21: Blogging For Ecommerce Business Owners</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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This episode is about blogging for those of us who are in the business of ecommerce (jewelry, bath and body, clothing, accessories, toys... anything that doesn't really involve teaching and where you would usually have inventory for). This episode is about blogging for those of us who are in the business of ecommerce (jewelry, bath and body, clothing, accessories, toys... anything that doesn't really involve teaching and where you would usually have inventory for). Mei Pak clean
#20: How To Blog For Your Business Today https://www.creativehiveco.com/20-blog-business-today/ Fri, 10 Mar 2017 15:04:36 +0000 https://www.creativehiveco.com/?p=7419 https://www.creativehiveco.com/20-blog-business-today/#respond https://www.creativehiveco.com/20-blog-business-today/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/20-blog-business-today/">#20: How To Blog For Your Business Today</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

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Why blogging isn't what it used to be and how you should really approach blogging for your biz today. Why blogging isn't what it used to be and how you should really approach blogging for your biz today. Mei Pak clean
#19: How Do You Know What You Do Will Be Successful? https://www.creativehiveco.com/19-how-do-you-know-what-you-do-will-be-successful/ Wed, 08 Mar 2017 12:06:53 +0000 https://www.creativehiveco.com/?p=7412 https://www.creativehiveco.com/19-how-do-you-know-what-you-do-will-be-successful/#respond https://www.creativehiveco.com/19-how-do-you-know-what-you-do-will-be-successful/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/19-how-do-you-know-what-you-do-will-be-successful/">#19: How Do You Know What You Do Will Be Successful?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Read Transcript

Stacey: A thing I talk about a lot when people are starting businesses is you don’t know what’s going to be successful. Let’s say you start your business and you’re going to sell books. You could spend a lot of money stocking every book that’s out there, but that might not be what’s going to be successful. If you just started with a niche, let’s say you just sold some mystery books, but your people were saying that they liked horror more. You’re more flexible when you start small and can listen to your customers because then you can steer where you want your store to go. I’m a big fan of starting your business small not just in terms of a niche, also in terms of money. If I had been given 100,000 to run Fresh Stitches my first year, the business I would’ve come up with would’ve looked very different than it does now and I don’t know if it would’ve been profitable. There’s certain customers that connect with you and you’re not in control of that. You can change your Facebook ads and all that, but in the end there’s certain people who connect with you, certain people who gravitate towards you, and maybe certain customers share to their customers and your base grows in ways that you can’t control. It just goes where it goes. I know we talk a lot about ideal customers, but sometimes you don’t have control over it.

Mei:     Yes, I completely agree with that. I think it’s really important as you’re beginning your business that you try a lot of things. You need to try a lot of different things before you find the thing that really sticks. A lot of people when they meet with failure the first time just put their tail between their legs and go back to their banking job.
When I started Tiny Hands, I wasn’t making scented jewelry. It was only about a year later that I really focused on this thing being my unique selling proposition.

Stacey: You can do all the business things you want, but you don’t know how it’s going to end up running. When you started Tiny Hands, let’s say you were making pieces one by one. You can’t exactly plan how it’s going to scale up. Maybe you found out adding scents to things was easy or hard, adding glitter was easy or hard, and maybe adding glitter can’t work for 10,000 pieces a month. You can’t plan for that when you’re starting out. When you’re starting out, you’re still sourcing for your materials, still making your connections, and maybe you find out you’re only going to do wholesale sales. You can’t plan on that expansion. I don’t think it’s wise to start a business and say you’re only going to sale for wholesale so you’re just going to do one thing, because you don’t know.

Mei:      As business owners we need to adapt to changes and listen to feedback. If something isn’t working you just need to put up new products that have something different that people are interested in.
When we talk about ideal customers, a lot of people say just make a fictional character up and like you said, we don’t have control over who the person ends up being. I care about trends and I make cupcakes because I know they’re a huge hit with people. After cupcakes, French macaroons became a big thing so I started making them. I think it’s important where people are at. We’re not inventing new things, we’re not recreating the wheel, we’re just kind of figuring out where these people are at.

Stacey: Fresh Stitches, I make crochet animals that are cute. So your first thought would be: “Oh, you could be with the kawaii, amigurumi, super cute movement.” I tried for a really long time when I started a new Instagram for Ami Club, which is a subscription club. I tried going after those hashtags and that audience, but something just doesn’t click. I may never know why, but sometimes it just doesn’t work.

Mei:      We try a lot of different things and not everything has always worked out. It’s important that you keep going and don’t give up.
When you mentioned scent and glitter, if I could go back to when the whole concept of scented food jewelry was established in Tiny Hands, knowing what I know now I wouldn’t put the scent in. It’s not like I can just press a magical button and press “Put the scent to 100%.” There’s always the problem of people saying they couldn’t smell the jewelry or my friend tried to smell the new cone necklace and the smell made her want to puke, but other people like the scent. There’s a lot of problems with making jewelry, but it’s kind of what I’ve become known for and it’s not necessarily what I want to be doing.

Stacey: But also because it’s so hard, you’re in a position to take control over it. Other people try to copy what you do, but other people aren’t going to be as successful because it’s so hard and you’ve already become so experienced with it. I see this with the craft eyes I sell. They’re really hard to find because craft stores aren’t really selling them these days. I order them from a company overseas and I have to order them by the thousands so it’s very expensive to do. In terms of looking at my competitors, when it comes to the range of sizes nobody is going to wake up and do what I do. It’s too expensive to do it. I can do it because I have an established business, but because it’s harder and more difficult it kind of guards you a little from competition.

Mei:      I agree. It does make it harder for other people to copy you and do what you do. People see Tiny Hands and think they can just do the same thing, but there’s a thousand steps before me. It’s a very good point.

If you have any questions or topics you would like me to talk about on The Business Buzz Podcast, I would love for you to head on over to www.thebusinessbuzzpodcast.com and fill in the form that’s on that page.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

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The post #19: How Do You Know What You Do Will Be Successful? appeared first on Creative Hive.

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This is a question we ALL ask ourselves all the time before we try anything new. How will you know what you've built or created will be successful? This is a question we ALL ask ourselves all the time before we try anything new. How will you know what you've built or created will be successful? Mei Pak clean
#18: Income Limits and Customer Lifetime Value with Full Time Handmade Businesses https://www.creativehiveco.com/18-income-limits-customer-lifetime-value-full-time-handmade-businesses/ Mon, 06 Mar 2017 15:10:01 +0000 https://www.creativehiveco.com/?p=7410 https://www.creativehiveco.com/18-income-limits-customer-lifetime-value-full-time-handmade-businesses/#respond https://www.creativehiveco.com/18-income-limits-customer-lifetime-value-full-time-handmade-businesses/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/18-income-limits-customer-lifetime-value-full-time-handmade-businesses/">#18: Income Limits and Customer Lifetime Value with Full Time Handmade Businesses</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Stacey: You were said there was no limit to how much you can make, which is true until you’ve reached a certain point in your business. I think what you make is sort of tied to your social media network. You can only work with the audience you have access to. In some way, I think how much you make is correlated with the network you’ve established.

Mei:      That’s a good point and I agree to an extent. I think you can work at growing those numbers and social media, newsletters, and those things depend on how big your audience is. When you think about psychical businesses, people who make jewelry, and those who run wholesale businesses, I’ve seen a lot of businesses as trade shows who have no social media presence whatsoever.

Stacey: But their network is still the people they’re reaching. It’s not like they’re selling to nobody.

Mei:      What about doing Facebook ads? That’s something I’m doing with Tiny Hands and once you find an ad that is making you sales and doesn’t cost a lot of money, then you just continue adding money to them. I guess that’s a more automated way and not tied so much to your audience. It’s not hard to do and arguably if you’re able to get a network of 20 stores, it’s not that hard to get five more. It’s the same thing with social media. If you’ve gotten to 5,000 Pinterest followers, it shouldn’t be that hard to get 1,000 more.

Stacey: A customer who just finds you is very interested in you, but someone who has been following you on Pinterest for five years isn’t as engaged with you in the same way. As time goes on, your followers become less valuable because they become less engaged with you.

Mei:      I see that happening with my Instagram account because I started it a lot of years ago. For Tiny Hands I have 33,000 followers, but the bigger you get your engagement is going to drop over time as well. You’ve been around for so long, a quarter of those people probably followed you back in the day and they’re not around anymore so your engagement drops.

Stacey: The same things happens with your customers. A customer that has purchased from you, how long will they keep purchasing from you before they get bored of you. How can you shape your business to guard against that or is that just the natural way this runs? Maybe people will be with you for a year before you need to find completely new people.

Mei:      I think it’s true that people won’t stuck with you forever. They’re going to stick around for a year or two, buy all of the things you have, and then they’re going to move on to the next thing. Maybe they don’t care about scented jewelry anymore, maybe they care about stickers. They can even grow up and completely change their preferences. It’s both important: how can you keep your customers interested and engaged, but how can you reach new people?

Stacey: That’s what I’m always struggling with because my business is more teaching, tutorials, and learning. I have a longer lifespan for my customers so three years is not abnormal for me to have. It’s hard because the business you have for someone who has been crocheting for five years is very different from someone who had just learned last week. Your business, when you have such a long customer cycle, has to cater to both of those people.

Mei:      This is more so with education, which is ultimately what you do. You have to account for the different types of people at different levels of craftiness.

Stacey: You’re going to have that problem in five years.

Mei:      Are you talking about Creative Hive?

Stacey: Yes, I am.

Mei:      Actually, I’m already starting to see that. People who are more advanced business owners come to me and say: “I like you and I want to buy your stuff, but all of your courses are for beginners.”

Stacey: It’s very hard to apply. You’ve developed this customer and you don’t want to lose them because they’ve outgrown you. You can’t be everything, so it’s tricky.

Mei:      It is and I’ve found that when I created Creative Hive I tried to do all of those things at once, but I had to take a step back and realize it’s going to be much easier to just focus on one thing at a time. Just choose one thing to focus on and based on the feedback you’re getting from that existing group of people, continue to expand on that later on.

If you’ve got any questions or topics you would like to hear about, head over to my website www.thebusinessbuzzpodcast.com and fill in the form on that page.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #18: Income Limits and Customer Lifetime Value with Full Time Handmade Businesses appeared first on Creative Hive.

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In this episode, Stacey Trock and I talk about other considerations with running your handmade business full time: is there really no income limit? And what is customer lifetime value and how does it affect our businesses? In this episode, Stacey Trock and I talk about other considerations with running your handmade business full time: is there really no income limit? And what is customer lifetime value and how does it affect our businesses? Mei Pak clean
#17: What’s It Really Like Running Your Business Full Time? https://www.creativehiveco.com/17-whats-really-like-running-business-full-time/ Fri, 03 Mar 2017 12:00:27 +0000 https://www.creativehiveco.com/?p=7404 https://www.creativehiveco.com/17-whats-really-like-running-business-full-time/#respond https://www.creativehiveco.com/17-whats-really-like-running-business-full-time/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/17-whats-really-like-running-business-full-time/">#17: What’s It Really Like Running Your Business Full Time?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Mei:      Tell us more about you, Stacey.

Stacey: I’m Stacey and I wear a lot of hats. I run my own company called Fresh Stitches. On Fresh Stitches, I sell crochet patterns that are digital downloads, as well as craft eyes. I also run Ami Club, which is a monthly subscription service for crochet patterns – so that’s one hat I wear.
I’m also an author and teacher. I travel around the country teaching knitting, crocheting, and other crafty things. I also teach business classes at industry trade shows – that’s another hat.
I’m the creative director for Louet North America, which is a yarn, weaving, and spinning supply company. I do lots of fun things there and then I also do social media.
That’s most of what I do. Just three or four hats.

Mei:      That’s a lot of things. And I want you guys to get used to Stacey because she’s one of the few friends I have.
Just to give you a bit of a background, four years ago she moved to Minneapolis and almost right away we formed a mastermind where we’re talking about everything around how to make our businesses better. We met twice a month, sometimes even more frequently than that, and we’ve been through a lot together business and personal wise. I would venture to say we’re really close.

Stacey: We’re besties!

Mei:      Yes, that’s right!

Stacey:  News flash!

Mei:       Well we haven’t said anything official about it. I don’t want to make any assumptions there! I might think you’re my BFF, but if you didn’t that would be very awkward.

Stacey: We need one of those half-heart necklaces. I want a half of a waffle necklace!

Mei:      Stacey is a super cool person and from what I’ve heard from other people, everyone wants to be friends with her! You guys are lucky that we’re having her share her experiences, knowledge, and all her stories. It’s rare to find someone who’s running their handmade craft business full-time.

Stacey: Yes, it is. It’s really hard to get advice as well because you have a lot of people who have businesses but also have a full-time job. You can have a full-time job, but if you’re not earning a salary from your business it’s hard to get advice if you want to have it as a full-time job. I’ve found it rare.

Mei:    Yes, that’s right! The perspective you have from needing to make an income with your business is going to be very different from someone who’s just running their business as a part time income or hobby.

Stacey: I’ve met people who say: “I just love my business so much! As soon as I have a spare   second I work on my business.” Nine times out of ten when you ask if it’s their full-time job they’ll say no. They feel completely differently about how their business interacts with their life.

Mei:    Running a full-time craft business. What does it mean? It’s not all sunshines and rainbows, but at the same time it gives you a lot of freedom. You guys travel once a year and take a month off, right?

Stacey: Yes, more than that. Last week, my husband was in in Italy. We have a two-year-old so we can’t both be out of the country at the same time, unless she comes with us. Today, I’m leaving to go teach for four days. We travel a lot, some for fun and some for work, and that’s the type of flexibility I absolutely love. I love doing what I do, but I want to work for myself and have flexible hours more than anything else. I could be running a scrapbooking business or anything else – I’m not so precise about needing to design crochet things. I just want to work flexible hours. It does mean a lot to me, but at the same time, flexible doesn’t mean light.
Your turn! How do you decide what you want to do in your business? You’re making up how much you want to be doing. You can decide to start a subscription club or to put out a new product. How do you balance your time versus what you’re adding to your schedule?

Mei:     That’s a hard question. I feel because we don’t have kids, I have that flexibility to just work every single hour I’m awake.

Stacey: But still, you only have so many hours. You can’t just release 10 new products this week. You’re probably doing different kinds of things in the same week, because it’s easier to record a podcast and then do some designing later, because they take a different amount of time.

Mei:     I think it’s just been kind of through experience. Sometimes I feel like I have job envy, wishing I would just have a regular corporate office job so I wouldn’t have to make my own decisions. Running your own business full-time can sometimes be very hard. I’ve come to really realize that I value getting to set my own hours and doing what I want when I want to. If I want to go get lunch at the mall, I can just do that. If I want to take a day off I can do that, but it means I have to work extra hard those other days of the week.
I like to work in batches, that’s just how my brain works. I’m not very regimented and I’m also not very disciplined, so I like having kind of a free flow schedule. That means I have to work in chunks, though.
I’ve come to learn that the maximum hours I can spend creating little charms is four hours. That’s not even close to an eight-hour work day, but by the time it’s four hours I’m super tired, my body is really achy, and I just need to stop.

Stacey: That’s a really important point. When you’re making your business there are all these things you have to do and you just said four hours is your maximum for maxing jewelry. You can’t make a business that requires you to be at your desk for four hours a day. When people design their businesses they almost forget what their personal limitations are, so they might say: “Oh, it’s easy! I’ll just make jewelry for 10 hours a day and I will make x amount.” Sometimes, that’s not possible physically. If you have to also respond to emails, but you’re making jewelry 10 hours a day, you won’t have enough days to run your company. I feel like people forget about that aspect too, because there’s so much other stuff that goes into running your own business that isn’t just doing the production.

Mei:    What else do you like about running your business full-time? We’ve talked about having the flexibility to do really cool things (like travel).

Stacey: There are different types of flexibility. I can take time off or I can be whenever doing most of my work. I create what I think is important for my business and then I just do it. For example, I don’t make Pinterest graphics because I don’t want to.
I’m currently reading a book, which I can’t recommend because I’m only a chapter in, but it’s called Take Pride and the author talks about how humans are always striving. We need that to survive. There are so many stories of perfectly healthy people who are making enough money at their job and have everything they’ve wanted, but they’re just so unhappy. You have to strive and do something and I feel like having your own business automatically makes you strive.

Mei:    That’s a good thing to bring up, because I’ve always thought that I am an achiever, I always want to be better than I was yesterday, but you’re absolutely right that running your own business is a great vehicle for people who are like that. It’s interesting what you pointed out, a lot of people just settle and they get really comfortable in a life that doesn’t push them forward or makes them grow. That way, life becomes really boring.

Stacey: I was listening to someone on the radio from Denmark and he was saying: “We’re a wealthy country, but we have a 10% depression rate.” And he said it was because of a lack of continuing education. Most people need to keep striving to be really content, so I think a business is a really easy way to do that. On one hand it’s great. I’m doing new things and growing, but on the other hand you have to keep growing in ways that aren’t always fun. You have to do it though, unless you find someone else to do it for you.

Mei:     That’s something that Gretchen Rubin from The Happiness Project wrote about in her book – basically how to stay happy. This was her yearlong project, just pursuing happiness. In it, she talks about how you need to keep learning and growing.
For me, I like that running a business doesn’t have a cap for how much money you can make. If you have a banking business you have a salary and that’s it. For me, I want to do cool things with the rest of my life. I want to travel around the world, but in order to do that I have to be in a good place financially. Running your business and not having a limitation on how much money you can make, makes a lot more doable.

Stacey: I have to be the devil’s advocate. The other side is, you also don’t have a minimum payment. At a banking job, usually when you show up and do your job well enough, you’re probably going to get your salary each year. You have sick days and health insurance, but when you’re self-employed you could make absolutely nothing. It depends on your personality and what you feel comfortable with. I agree with you, but I want to play the other side as well because I think more people are in that position. You’re starting out, struggling, and you don’t even know if you will make a thousand dollars this month to cover rent.

Mei:     Yes, stability is definitely something that being self-employed doesn’t come with. But hey, we also have a way to make that seem not so scary. Stacey and I both run subscription products and that makes it a lot less scary. You cannot expect a certain income.
I’ve always been lucky to profit every month, but I recall a few years back I had one or two months during which cash flow was negative and it was very scary.

Stacey: Yes, but it’s also that, for example my husband can’t do anything else to make more money. Let’s say we really want to go on a great vacation. He can’t teach extra classes to make more money, but I could put out a new product for some extra income. I was thinking, what do you do in the normal world if you’re having financial problems? If you’re self-employed you just hustle. You have to put out a new product, service or start teaching, which isn’t always possible if you’re in banking.

Mei:     I think people with regular full-time jobs just get a part-time job on the side and work midnight shifts or something. In a way, this goes back to being flexible. We can be flexible with our numbers. If we needed more money we can deliberately see what we can do for it.

Stacey: I think that working a part-time job isn’t making your full-time job any better, but we go out and make our businesses better.

If you have any questions or topics you want me to cover, head on over to www.thebusinessbuzzpodcast.com and fill in the form that’s on that page.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #17: What’s It Really Like Running Your Business Full Time? appeared first on Creative Hive.

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Running your business full time is hard. Stacey Trock and I talk about what we love about being in business for ourselves. Running your business full time is hard. Stacey Trock and I talk about what we love about being in business for ourselves. Mei Pak clean
#16: Outsourcing Help for Handmade Business Owners https://www.creativehiveco.com/16-outsourcing-help-handmade-business-owners/ Wed, 01 Mar 2017 12:01:26 +0000 https://www.creativehiveco.com/?p=7317 https://www.creativehiveco.com/16-outsourcing-help-handmade-business-owners/#respond https://www.creativehiveco.com/16-outsourcing-help-handmade-business-owners/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/16-outsourcing-help-handmade-business-owners/">#16: Outsourcing Help for Handmade Business Owners</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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This is one of my favorite topics to talk about because I consider this to be more of an advanced topic that only advanced business owners would mostly be interested in. Tiny Hands, my jewelry business, is definitely in more advanced stages and so it’s something that comes up a lot with my business.  It’s also a topic that isn’t talked a lot about, so there aren’t a lot of resources out there.

The reason I wanted to talk about outsourcing is because this week I have been going through the experience of finding a new customer service representative for Tiny Hands. This came about because the business has been really growing in the past few months and it’s gotten to a point where I’ve been getting a ton of emails every day. I would sit in front of my computer, look at my email inbox, and I would feel so overwhelmed just from looking at the number of emails I needed to respond to. This is probably how you would feel when you’ve come to a bottleneck with your business. It doesn’t have to be answering customer service emails, it could be with production help or even marketing. Maybe you’re at your wit’s end with all of the social media content you need to create day in and day out.

When it comes to outsourcing any sort of help for your business, it’s scary. I’ve thought of a scary thing that tends to come up for us.

  • Letting go. I have done a lot of hiring in the last few years for both Tiny Hands and Creative Hive. I’ve literally outsourced virtually everything you can of. I’ve outsourced blog post writing, virtual assistants, social media – responding to comments, creating content, I’ve even outsourced PR and publicity, I’ve hired a professional PR agency, I’ve worked with graphic designers, video editors, sound editors, you name it and I’ve probably hired someone in that area. The very last thing I’ve yet to outsource, though, is customer service. I’ve realized that I’ve had personal struggles with letting go of this process, so I took some time to think about it and it really boils down to the fact that I’m so protective of my brand. Never once in my entire business life, since 2006, have I gotten an email from someone saying my customer service sucks. I really pride myself in treating my customers in a really gracious, generous, happy, and positive way. I feel that customer communication through email or even social media is such a sensitive way and it can be handled in many different ways. I feel that I have my own way of handling those situations and I don’t feel like I could teach anyone.When I began my process of looking for a customer service representative for Tiny Hands, I was overwhelmed by thinking about where to even start. I could find the right person, but where do I even begin with teaching them the way I think and the systems I have? Do I even have systems? It’s really scary and it just needs to be done one step at a time. You need to get all of your processes out of your head and onto paper.When I hired my production assistants for Tiny Hands, they helped me make every piece of jewelry. A majority of the pieces that get shipped out to customers are made by my assistants. When I started my process of hiring, I literally thought it would be impossible to teach someone else how to do the things I did. Having been through those experiences, I’ve come to learn when you hire people and start outsourcing, it’s just a matter of finding the right person with the right attitude. Everything else you can teach.With Tiny Hands, for example, when I started hiring production assistants the first few people I worked with don’t work with me anymore. I’ve hired five people in that area and I only, to this day, work with two of them and I have for a few years now. The first few people I hired that didn’t stick around, that was my mistake. I wanted to find people that had some experience, but not necessarily had the right attitude. If you want to find someone who is loyal, you can trust, and who can ultimately do really good work for you, they just need to have the right attitude. They need to have the openness to learn new things, they need to be open to criticism, and they need to understand how your business works.

    When I hired the two people I work with today, neither of them have done any work before with polymer clay. Generally based on their work history and stuff that they did prior to coming to work for me, you could tell attention to detail wasn’t something they struggled with. We spent four to five months meeting two times a week going through how to work with polymer clay. Really take the time to train your assistants and have patience with that process.

    There are going to be many times when you will think: “Why should I bother training you and taking the time to teach you how to do this when I could just get it done myself in so much less time?” I remember having this struggle and still have to this day. Remember that any time you spend training your assistants is an investment and it will ultimately save you on a lot more time later down the road.

I know this is a topic that isn’t talked about a lot in the handmade space, but if you looking to start the process of hiring additional help and need some extra help with it, head over to https://www.creativehiveco.com/consulting/ and we can book a session and talk more then.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #16: Outsourcing Help for Handmade Business Owners appeared first on Creative Hive.

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There comes a time when you can't do it all yourself. I was in the process of hiring a customer service person for Tiny Hands as this was recorded and I talk about some of the scary things we face when we go through the hiring experience and what I've ... There comes a time when you can't do it all yourself. I was in the process of hiring a customer service person for Tiny Hands as this was recorded and I talk about some of the scary things we face when we go through the hiring experience and what I've learned in the last five years through having outsourced many aspects of my business. Mei Pak clean
#15: How To Get Your Personal Life In Order For Business Success https://www.creativehiveco.com/15-get-personal-life-order-business-success/ Mon, 27 Feb 2017 12:08:32 +0000 https://www.creativehiveco.com/?p=7298 https://www.creativehiveco.com/15-get-personal-life-order-business-success/#respond https://www.creativehiveco.com/15-get-personal-life-order-business-success/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/15-get-personal-life-order-business-success/">#15: How To Get Your Personal Life In Order For Business Success</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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 If your personal stuff is not in a good place, that’s going to seriously effect and bleed into your business. It’s going to negatively impact how you run your business and it’s going to stun your business growth. The two kind of go hand in hand.

  • The first thing I want to mention is health. A very common thing that happens to a lot of us creative business owners is burnout. You need to avoid getting burnt out like the plague. Make sure you’re getting enough sleep. Self-care is very important, so if that means taking some time out of your weekend or taking a day off when you can, you need to do that. Personally, I like to just do the mall walk because I live five minutes away from the Mall of America here in Minnesota.See how you can at least once a month arrange to have your kids get taken care of and do something good for yourself. Make it a priority because it’s very important. Without self-care you’re going to get burnt out very quickly. Without your health, you won’t be able to run your business in the way that will bring you any success anytime soon.

    Also think about what you consume, what you eat, and what you drink. Exercise even if it’s just taking a walk once a week, even if it’s going to the gym once a week it’s still way better than not exercising at all.

    Before I started exercising I was getting terrible pain in my lower back, my shoulders, and on my neck, because I was doing so much work on my computer and sculpting every piece of jewelry for my business. I went to the chiropractor and he fixed me temporarily, but over time all the pains just came back. It was when I started exercising on a more regular basis that I started to feel these problems going away.

    When it comes to eating and drinking my number one belief is that moderation is key. You can eat whatever you want, really. You can drink alcohol, drink soda, eat a 20-ounce ribeye, and eat a frozen pizza just make sure you’re not doing it every single day. I don’t believe in extremes, so as long as you have moderation you can do whatever you want and still be healthy.

  • Personal relationships with friends. I know this is going to hit home for some of you and it’s not easy to say this either, but you are the average of the three to five people you hang out with the most. The more time you spend with these people, the more they start to influence you and the more their beliefs and opinions brush off on you.For example, when I started hanging out with my mastermind friend Stacey, the more I hung out with her the more I started to adopt the things that she says. She likes to say “Party!” Even I started saying it after some time! Not because I wanted to copy her, but because of her influence over me.

    Your relationships with friends and family not only manipulate the way you think and act, they also have a huge influence on where you take your business. I want you to find like-minded friends who will not coddle you. You need friends who are even better versions of yourself, people who you want to be, and people who can be your role models. Surround yourself with people like them and you will start to see you will push yourself to be an improved version of yourself.

    I know it’s sometimes hard to find new friends because not everyone wants new friends. When my husband and I moved to Minneapolis, Minneapolis being a city where most people are friends with people who they’ve grown up with or gone to high school with, it was really hard to break into some of these circles of friends. You can try things like https://www.meetup.com/ or ask in Facebook groups and forums to see if anyone else who shares a common interest lives near you.

    Personally, I will say it’s not always easy to surround yourself with people who are at a better place than you are. They might say things that will hurt your feelings, but deep down you know are true and know you need to do in order to move forward in your life or in your business.

    Try to separate yourself from people who poison your thoughts, who hold you down, who are always negative, and always complaining about things but never doing anything about it. Life is too short to spend your time surrounded by negative people. Over time you will slowly become just like them.

    This reminds me of American Idol. I don’t know if you watch it, but ten years ago when I was still living with my parents, we used to watch American Idol pretty religiously. At the time we didn’t have all these singing competitions out there, so American Idol was our choice of entertainment. In every episode, there’s always one or two contestants that are just ridiculed. The camera crew will follow them around, interview them, interview their friends, talk to them, and say “Why are you here? Why are you auditioning for American Idol?” They would always respond by saying their friends told them they were amazing singers and they were who encouraged them to come audition. They build up such a story and you can’t wait to hear them sing, but when they go in front of the judges they can’t even hold a pitch. It’s unfortunate because you don’t need your friends to coddle you and tell you that you’re good at something when you’re really not. You need friends who will nurture you and can push you to be a better version of yourself. Otherwise, you are going to go through life with a false perception of your own reality and you’re going to be living a lie.

    I believe that every single person on Earth is talented and skilled at doing certain things. It’s just a matter of figuring out what those things are and in order to do that, you just have to try a lot of different things. If you’re trying to sell paintings but you realize you’re not really good at it, that doesn’t mean you may not be a good sculptor. Personally, I consider myself a sculptor but I can’t paint or draw to save my life. What’s unfortunate is that not everyone will live their life having found out what they’re actually good at doing, simply because they didn’t try.

    I think you can have a much better, more fulfilled, and happier life if you can start to distance yourself from people who are not good for you and surround yourself with people who are. One person is all it takes to make a huge difference in your life.

If you have any thoughts, stories or ideas you want to share go ahead and go to www.creativehivevip.com and we can talk more over there.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #15: How To Get Your Personal Life In Order For Business Success appeared first on Creative Hive.

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Your personal life bleeds into your business more than you think. Who you hang out with, your health and what you eat will affect your energy levels and the decisions you make for your business. Your personal life bleeds into your business more than you think. Who you hang out with, your health and what you eat will affect your energy levels and the decisions you make for your business. Mei Pak clean
#14: How Creatives Can Be More Organized And Focused https://www.creativehiveco.com/14-creatives-can-organized-focused/ Fri, 24 Feb 2017 12:06:15 +0000 https://www.creativehiveco.com/?p=7295 https://www.creativehiveco.com/14-creatives-can-organized-focused/#respond https://www.creativehiveco.com/14-creatives-can-organized-focused/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/14-creatives-can-organized-focused/">#14: How Creatives Can Be More Organized And Focused</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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A lot of makers know that you need to do social media, PR, blogging, craft shows, and so on. You have a lot of stuff you know you can do, but what I find the real trouble is not knowing what to do first and when to do the rest. I think when you get to that point of feeling you need help to be organized, what usually happens is you start feeling exhausted, you’re never getting anything done, and you feel anxious because you can’t sleep when the dishes aren’t done. When I start something I need to make sure it’s complete before I call it a day or move on to the next thing. If there are any incomplete items on my to-do list it really bugs me. You might also feel you’re not getting anywhere with your business. Either way, it’s not a good feeling to feel like your head is very messy.

I believe that we, as human beings, are very clear on how we feel. If we feel upset, angry, or if we’re tired – those feelings are very clear. A lot of the time we’re not clear on why we feel these feelings, though.

Say you had a bad day today and your husband comes home from work or maybe you’re talking to your kids and they say something that makes you feel very irritated and maybe you snap at them. Then you start to think if it’s really something that they said or is it actually that you had to experience a negative customer earlier.

It’s important to get to the core issue of why you feel you need to be more organized. I personally think it’s not organization that’s the problem, but I think it’s just that you need to be more focused. As right brain creative people that we all are, we have this tendency of having a dozen to-do lists and a dozen things we want to do all at once. I can see why this is a problem for us.

There is a ton of ways for us to be more focused and more organized. You can read from tons of blogs online, there’s a lot of books and websites, and you can take a lot of courses on how to organize your life.

My husband and I aren’t complete health nuts. We don’t exercise every day, but we care for our appearances and we want to be healthy. At some point, I was doing some research on some of the different exercises they were offering at a studio I was signed up for. They had a ton of different things, so I was doing some research online to see what were some pros and cons of these different exercises in hopes to figure out what was the best fit for me and my health goals. While I was doing this research I came across an article about dieting. This piece of advice stuck with me to this day because I thought it was just so wise – it said that the best diet you can have is the one you will stick with. I think this rings true with how to be more organized and how to stay more focused.

I know so many ways to be more organized, but do I do all of them? No. Do I want to? No.

I want you to understand what you’re like. Really think about your personality type and be aware of your limits and your own personal capabilities. For example, I like my schedule to be somewhat flexible. I like my timetable to be more organic and not too structured. Part of why I’m self-employed and run my own businesses is so that I can do what I want when I want and not be tied to a fixed schedule. I think if I had a nine to five job I would die a little bit inside and wouldn’t be as happy as I am now. Knowing that’s a part of my character I found what’s best for me. I will say this, what works for me may not work for you. It’s important that you try out what new strategy you’ve found and if it’s too hard to keep up with then stop doing it and try the next thing.

  • I have moved from daily to weekly to-do lists. This has changed how I operate on a daily basis and it’s huge for my productivity levels. It can seem like such a small shift, but it makes such a big impact. I first learned this from my mastermind friend Stacey Trock from http://freshstitches.com/. I was at her house one day when she was still living in Minneapolis and she just had her journal wide open sitting on the desk. I took a peak and I was really surprised to see that she didn’t have daily to-do list. Apparently, she had been doing this for most of her life. I thought I wanted to try it so instead of spending a night trying to figure out my to-do list for the next day, every Monday or Sunday I would write a to-do list for the entire week. What I love about this is when you sit down to write that list, you’re much more aligned with that big picture plan. Another thing I love is if I get everything done on Monday, I can take Tuesday, Wednesday, and Friday off.A big problem I know people have with daily to-do lists is they over-estimate how much time they have so they end up writing too many things they want to get done that day. Having weekly to-dos keep you feeling positive because you’ve accomplished these things and it helps you stay motivated to move forward. Overall it’s a lot less stress for you and I highly recommend you at least give it a shot.
  • Another thing I like to do is I schedule things in my Google calendar. I have a rule: If it’s not scheduled, it’s not going to get done. Even if it was for a task that didn’t have a start and end time I will still give it a time anyway. Personally, I have tried using paper journals and if you know anything about me you’ll know I love collecting hand bound journals because they’re so pretty, but they don’t work for me. I would use them for maybe two months, but then forget to continue keeping it up. What does work for me is using WorkFlowy. It’s a computer app that I can access through my smart phone as well and it’s basically just a to-do app. I use it in conjunction with Google calendar and it’s pretty much all I use.
  • A thing I want you to put into practice of doing is let go of being perfect. I think a lot of us are perfectionists and I used to be one as well. I want you to aim for being just good enough, because you need to realize 99% of people who are looking into the work you’re doing won’t even notice.What really taught me to be just good enough was when I started the process of hiring production help for my jewelry business Tiny Hands. It really pushed me out of my comfort zone of my perfectionism. I’m not saying my production assistants don’t do good work for me, in fact they’ve gotten to a point where they make the jewelry look better than if I were to make it.Letting go of being perfect is just another comfort zone. You don’t have to go crazy and let go of everything today, but start with something simple. For example, if you have to do the dishes every day at the end of a meal, consider just leaving it until the next day. You’re going to stretch your comfort zone piece by piece and by doing that you will in a while see you’ve come very far.
  • Know what you need to focus on. I think this is a big part of why so many of us feel disorganized. We have a long list of two dozen things we need to do for our business and we don’t know which one to focus on. This is a perk of working with me as a client – what I’ve helped a lot of my students and clients do is look at their to-do lists and trim them down to help them only focus on the task that requires the least amount of work, but can make the biggest impact in their business.

If you’ve got any of you own tips and strategies for how to be more organized and focused, I would love for you to share them. Leave a comment below.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #14: How Creatives Can Be More Organized And Focused appeared first on Creative Hive.

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Struggling to get organized? That may not be the real problem we need to fix. Having focus and knowing what to prioritize helps you be more organized and here's how. Struggling to get organized? That may not be the real problem we need to fix. Having focus and knowing what to prioritize helps you be more organized and here's how. Mei Pak clean
#13: Why You Should Send Influencers Free Products https://www.creativehiveco.com/13-send-influencers-free-products/ Wed, 22 Feb 2017 12:00:22 +0000 https://www.creativehiveco.com/?p=7293 https://www.creativehiveco.com/13-send-influencers-free-products/#respond https://www.creativehiveco.com/13-send-influencers-free-products/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/13-send-influencers-free-products/">#13: Why You Should Send Influencers Free Products</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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I’m in a lot of different Facebook groups and a lot of times I see people post about getting messages from a blogger asking for free products in exchange for a review. A lot of times the underlining message that a lot of sellers have is “Why would I send free products to people in exchange for a review?”

One of my philosophies is the more products you can get in as many people’s hands as possible, the more your business will grow. I don’t know who I heard this first, but it was probably Barbara Corcoran on Shark Tank. A human being meets, talks to, and is around so many people in a single day and those are opportunities for so many different people to see your product. If people like it and your product is good, they’re going to tell everyone about it.

You’re probably done it before – you went to a restaurant and loved their food so much that you started going there with your friends. Before you know it all of your friends start going there with their spouses and friends. People just trust their friends’ recommendations. You want things that other people have, that’s just the nature of human beings.

What if you had the chance to get your product in the hands of the queen of England? Would you do it? It’s totally free, no strings attached, and you just have to ship your products. I think very few people will say no. Sure, not everyone is the queen of England, but our job as someone who runs their business and does marketing is to find out who it is worth it to send products to.

Not all influencers are made equal and a lot of people who tend to approach you don’t have a lot of traffic, don’t have an exact niche or maybe they just cover coupon codes and discounts.

Sending free product to influencers for them to write a review about you, feature you on their blog, website, social media or someone’s magazine – this is just the cost of doing business. I don’t want you to go too crazy sending products to everyone out there, but really do your research people who reach out to you and ask you for free products.

Consider that it might feel like you’re giving away the entire retail value of what you could have sold to someone who would have bought it for the full price, but it’s really not that. The cost of you making the product is going to be a much lower cost than the full retail price.

Hopefully, it’s not going to be too expensive for you. If you do your pricing right, it’s not going to be too expensive for you to send a free product to people in exchange for a little bit of exposure.

Just think about celebrities, celebrity magazines, and the news sites. They’re always talking about what Kim Kardashian is wearing or what restaurants she’s going to. People want what other people that they admire have and they want to look like them. This is the same psychological effect in play here.

Influencer marketing, doing PR, and doing publicity – I consider all of this to be the same umbrella of pitching your products to influencers or people who have a larger audience than you do. When Tiny Hands started this was how I really took off and really built up traction and momentum for my jewelry business – when I got my products featured on blogs and featured by social media influencers.

Not everyone is going to ask you for free products, but I don’t want you to be stingy about your products. Even when it comes to photos. If an influencer were to ask you if they can use your photo you should almost always say yes. They’re not going to make money off your photo so there’s really nothing for you to be afraid of or protective over.

If you’re interested in learning more about the process of pitching to influencers, how to get your products featured on highly trafficked websites and magazines, I would love for you to join http://www.inthelimelightecourse.com/. Join the wait list for it and when you sign up you will get a free email course on how you can pitch your products. Each lesson is going to be emailed to you over the course of a week.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #13: Why You Should Send Influencers Free Products appeared first on Creative Hive.

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Influencer marketing is one of my favorite ways to kickstart and grow a business, but not everyone understand the process or why they should send free product to bloggers and reviewers. Listen to this episode for my take on it. Influencer marketing is one of my favorite ways to kickstart and grow a business, but not everyone understand the process or why they should send free product to bloggers and reviewers. Listen to this episode for my take on it. Mei Pak clean
#12: Is The Customer Really Always Right? https://www.creativehiveco.com/12-customer-really-always-right/ Mon, 20 Feb 2017 12:00:13 +0000 https://www.creativehiveco.com/?p=7286 https://www.creativehiveco.com/12-customer-really-always-right/#respond https://www.creativehiveco.com/12-customer-really-always-right/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/12-customer-really-always-right/">#12: Is The Customer Really Always Right?</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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I’m a part of a lot of different Etsy groups on Facebook and I usually don’t post in them. I joined them mostly for customer research so I can figure out what people are struggling with and have my finger on the pulse of what challenges people are experiencing with their handmade businesses. That’s something I would recommend you do in your market as well.

In a lot of these Etsy groups that I’m in, I will occasionally see a post pop up on my news feed of a shop owner or seller who’s talking about a customer service situation they’ve gotten themselves in or they have to deal with more of a frustrating customer. So many times, more often than not, when I see people responding and giving advice there’s more bad advice than what I think is good advice.

Just last night I had a customer that joined my Necklace of the Month Club (that is a subscription product that I run) and she received a snowflake necklace for the holiday month in December. I believe what happened was, she had worn it for one day and it kind of fell apart.

She wrote to me telling me what had happened and I was shocked. I said it shouldn’t have happened, that I was so sorry, and that I would send her a free replacement which I did. She wrote to me last night saying she got the replacement in the mail and showed me a picture of what it looked like. This is a snowflake sugar cookie necklace that I make and it’s got a vanilla frosting on top with little blue crystals. We put about 15 different beads or crystals on the snowflake cookie and unfortunately three had fallen off while it was on route to my customer.

I don’t even know how it happened because the beads are really stuck into the icing, but somehow they fell off.

Honestly, when I saw that this was what happened I just wasn’t sure what to do. What are the chances that the same necklace would break for the same customer? In the first place, my necklaces are very durable, sturdy, and there’s a very small chance that it breaks or falls apart. I wasn’t sure what to do for this customer to win her back because it sounded like she was ready to leave and stop being a customer.

I told her that I would pay for shipping (which I did all those times) and that she’s not losing out on anything because I’m paying for shipping, but that I do understand how frustrating it might feel. I asked if she wanted another necklace and told her she could pick anything from my website. She responded saying I was really sweet, that she really appreciated it, and her tune changed completely. I’m not saying I approached it perfectly because there’s always room for improvement, but I’m glad she took it well and that she had the patience.

When I hear the phrase “the customer is always right” I believe it. I operate and answer my emails 99% with that assumption. I do whatever it takes to make sure my customer is happy even if it’s not within my responsibility. A lot of times if USPS loses my package, which does happen from time to time, and my customer emails me saying they never got my stuff – most sellers would just say that it’s not their responsibility – but what I do is just reship the items.

A lot of the times when an item is lost with USPS, it finds its way back to me so I know I’ll get it back. In the rare cases in which it’s totally lost or maybe someone stole it, I just chalk it up as a loss, but still, ship out new items to the person because I can afford to. My pricing is done in such a way where I have the profit margins to be able to afford making new product again and paying for shipping back to the customer. I’m totally not obligated to do that, but here’s the thing.

How often does this happen to begin with? Not very often, so I’m not losing money doing this. However, imagine a customer who has spent x amount of dollars shopping at your store, has experienced the loss of your package and does not have your product. They’re out that money and they don’t have your product, so how do they feel? Because they’ve had a bad experience they probably won’t come back to shop with you again. That’s why I really do what it takes to keep my customers happy.

How about when people take advantage of you?
Sometimes USPS tracking will say a package was delivered, but the customer says they didn’t receive it. I will ultimately send them new product if I’ve gotten them to do a little bit of work first. It usually happens for apartment buildings where the mailman has put their package in a location where they’re not used to looking for packages at.

I’ll tell them to check their front deck and to check with other members of their household (roommate, daughter, husband, etc.) because often someone else from your home may bring in the mail and not tell you that you’ve got a package. The majority of the time it’s one of those two cases.

Sometimes, when they’ve really exhausted all of their options, they come back to me and say that there really is no package and that they can’t find it. But if USPS says it’s been delivered, who do you believe?

In instances like this, it’s really easy to be suspicious of customers. With big-box retailers, for example, Amazon, they always treat their customer as if they’re right. They have a no questions asked refund policy and exchanges with them are really easy. Why do they do it? It’s because they know it keeps their customers coming back and trusting in their stores. Because they don’t ask you questions it’s very easy to exploit bigger box retailers. People can buy something, receive the product, get a refund, and ultimately not have to pay for what they got. I’m sure this is a scam that a lot of people take advantage of and those same people could do that with smaller businesses like you and me. The problem is, you will never know if this person is lying or not.

All the times that this has happened to me I’ve just shipped new product to them. I give them the benefit of the doubt, I believe that they’re telling the truth, and I send them the product again or give them a refund.

In one of the Etsy groups I’m in, I saw someone post a screenshot of a comment a customer had left her over the holiday season. He had made a really snide comment that said: “Nothing takes two weeks to ship.” I also take two weeks to ship my products and I tell my customers I have a two week turnaround time, so this hits close to home.

I would be pretty sensitive if someone were to say something like that, so I can completely relate and feel for the shop owner or seller that got that comment. The interesting part was that the seller said she was very tempted to say something snide or sarcastic back to him, but instead decided to take the high road. She took a picture of what she had written to this man in the packing slip that she included in his package and she said: “It looks like some things do take two weeks to ship happy holidays.”

That was not taking the high road! You’re not doing your business any good by adding fuel to the fire. I consider that to be a huge no-no! Probably what I would have said is: “I’m so sorry this took two weeks to ship. I know it’s a really long time to wait and I appreciate your patience. Everything is handmade…”

Unfortunately, as we talk about customer service and making your customers feel good, yes they’re going to have a good experience and remember you, but the disadvantage is it’s not trackable. You can’t know that because you took a bad situation and made it good for the customer your sales multiplied ten times. I do however dare to say that doing my customer service really well, it has helped me get to where I am today with my full-time income running Tiny Hands.

I know it’s really hard. I know a comment can sometimes really sting or hurt and it’s hard to take your pride out of the equation, but a really great way that I recommend you start to think about is start to treat yourself as an employee of your business. Separate yourself from your business. Some of us consider our business to be who we are and when negative feedback comes through our email, it’s really hard to take it not personally. If you were to treat yourself as an employee of your business, you would be able to handle negative emails better.

Like everything else in business, customer service and treating your customers well is a skill that can be learned. It’s also something that can be practiced, so the more emails that come your way, the thicker your skin will become.

If you’re interested in sharing your customer service stories with us or wanting to ask for feedback on how you can handle a tough customer service situation you're in, feel free to join www.creativehivevip.com. It’s our private Facebook group and there are thousands of creators and makers out there who might be in a similar situation as you and who can share some of their feedback.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #12: Is The Customer Really Always Right? appeared first on Creative Hive.

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I'll share with you a few of my own experiences with dealing with angry and upset customers, customers who might be taking advantage of you, and how to respond to them. I'll share with you a few of my own experiences with dealing with angry and upset customers, customers who might be taking advantage of you, and how to respond to them. Mei Pak clean
#11: Jaimee Newberry from Picture This Clothing on Building a Viral Business (Part 3) https://www.creativehiveco.com/11-jaimee-newberry-picture-clothing-building-viral-business-part-3/ Fri, 17 Feb 2017 12:50:31 +0000 https://www.creativehiveco.com/?p=7266 https://www.creativehiveco.com/11-jaimee-newberry-picture-clothing-building-viral-business-part-3/#respond https://www.creativehiveco.com/11-jaimee-newberry-picture-clothing-building-viral-business-part-3/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/11-jaimee-newberry-picture-clothing-building-viral-business-part-3/">#11: Jaimee Newberry from Picture This Clothing on Building a Viral Business (Part 3)</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Mei: Jaimee will share her third and final tip on how she built her business.

Jaimee: I have one more point that I wanted to share. It’s being supportive of others in your space. What you do and what I do they’re different, but we probably have a lot of overlap in our customer base I would guess. When I saw what you do, the first thing I wanted to do was share it. Share it on the Picture This page, share it on my personal Twitter, buy the things, I wear it everywhere, and I am so excited to share what I got from you. I can’t tell you how many times people get protective, defensive, and competitive for a customer base. We’re so much stronger when we work together and help each other. There’s are many people out there, we can all do well! Being supportive of other people is the pay it forward type of mentality. I would love to see that more in small business.

Mei: Absolutely. Jaimee, we covered a lot of stuff. Did you have a third tip?

Jaimee: Yes, that was sort of the third thing! Be supportive of others. They all kind of bleed into each other. There’s product being the connective tissue, customer service, and be supportive of others. If I had to throw one thing that I’ve learned on top of everything that’s kind of outside the spectrum of what we talked about, it’s something that I’ve had to learn the hard way – take care of yourself. I learned this through extreme back pain, inability to walk for a while, and having to go to physical therapy. I take care of myself now, but it’s only been since May last year. I feel amazing and I feel like it feeds my brain with the right energy. Make sure you’re getting sleep, you have help, and if you need support there’s a community out there and we’re willing to offer a listening ear or a supportive shoulder. Sometimes not only being that person but seeking that is okay. Take care of yourself because the better you are the better you are for others and the better your products are as a result.

Mei: It’s hard for us to let go of control and admit we need help.

Jaimee: So true!

Mei: That’s really great advice, Jaimee. I totally agree with that too. When you get to that point of burnout it’s really hard to get yourself out of that rut.

Jaimee: So hard! I did a talk on that a couple of years ago. It’s a bad place to be and you can usually see the burnout coming and it’s a very dangerous territory. It can be toxic not only to you but to those around you.

Mei: Did you have any exciting things that you’re looking forward to this year?

Jaimee: We’re getting ready to launch T-shirts! Once we get youth T-shirts out we will have adult sizes as well, so we’re really excited about that. Then we’re just going to keep working on expanding our product options. I’m also looking forward to maybe taking a day off here pretty soon. We got an office space so we’re going to move the shop out of my living room and into the office space.

Mei: I can’t believe you’re still doing it in your living room!

Jaimee: Start small and focus, right? I’m a little overwhelmed by the stuff taking over my home, so we’re ready for the office space. We should be fully moved in by Monday.

Mei: That is so exciting! Thank you for sharing all your experience with us! We’re definitely going to stalk you around because you’re doing so many great things.

Jaimee: Thank you so much! It’s an absolute honor to have this conversation with you. I am completely obsessed with things you’re doing and I look forward to staying in touch with you. I encourage people to reach out as well and say hi!

Mei: Jaimee, where can we find you?

Jaimee: Right now, you can always reach me through the contact form on https://picturethisclothing.com/. It’s probably the easiest way. We also have a Facebook page at https://www.facebook.com/picturethisclothing/. My personal website is http://www.jaimeejaimee.com/.

Mei: Thank you so much! I’ll talk to you soon.

Jaimee: Bye!

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #11: Jaimee Newberry from Picture This Clothing on Building a Viral Business (Part 3) appeared first on Creative Hive.

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Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Mei Pak clean
#10: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 2) https://www.creativehiveco.com/10-jaimee-newberry-picture-clothing-building-viral-business-part-2/ Wed, 15 Feb 2017 12:46:20 +0000 https://www.creativehiveco.com/?p=7262 https://www.creativehiveco.com/10-jaimee-newberry-picture-clothing-building-viral-business-part-2/#respond https://www.creativehiveco.com/10-jaimee-newberry-picture-clothing-building-viral-business-part-2/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/10-jaimee-newberry-picture-clothing-building-viral-business-part-2/">#10: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 2)</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p>

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Mei: Jaimee Newberry is going to share tip number two for what made a really huge impact on her business.

Jaimee: With Ken, we reached a certain point where we couldn’t go any further on our own so we pulled in a couple of friends. We both had a design background but neither of us wanted to build an e-commerce website. We pulled in our friend Ignazio who is an active web designer. As a design person, I can’t tell you how many times I’ve heard someone say “Hey, I can’t pay you but for equity in this great idea if you make a website we’ll be partners.” And most of the time you just think “I’ve heard this a million times before and your idea is terrible,” but we actually did that to Ignazio. We told him we didn’t have a ton of money, he was busy running his own business, but we presented out idea and what we were looking for and it took the better part of eight months for him to do it on the side. We still had to keep moving. We called our friend Stephan when we got stuck on finding some of the resources and also the motivation to keep pushing through. We wouldn’t have continued forward without this team that we kind of put together.

Identify the points where you’re stuck and find somebody who will work with you and fill in the gaps where you fall short. Starting isn’t the hard part, it’s finishing.

Also, simplify. We have 10 customers a day that ask us why we don’t have anything for boys and if we hate them, but in reality we just started small. We’re barely five months old and if we had launched with T-shirts and dresses, we would have buried ourselves in orders. You never really expect to go viral, but it did within two weeks. All these crazy things started happening, we kept getting orders, and we had to keep up. We launched it as a proof of concept only, which I think is an important element too. Very low cost, we did what we could, we threw it out there, and we saw what happened. To our delight, it took off. Sometimes you throw something out there and it just falls flat.

Mei: It took you some time to go from idea to product creation. I think a lot of makers get frustrated because they’ve got a great idea, but just don’t know that this is the process you have to go through.

When I saw your business I felt like it was perfect. You only have that one dress, which to me just makes so much sense. I believe that simple ideas are what stick and you’ve done that, obviously.

Jaimee: Keep it simple! It’s a really crucial part of it.

Another tip I wanted to mention is customer service. Mei, I think you demonstrate this through example. I loved going through the process of buying something from you. The way you handle your flow, your check out flow, and customer interaction is amazing. You sent this little email, I don’t know if it’s automated or not, but it said “Hey, I’m Mei!” and “If you have a few minutes tell me about yourself” and I just thought to myself “You know what? I’m going to do it!” I got all excited, sent you the email, and I thought you were going to think I’m the biggest goober.

Customer service is so important to me. Not just being there it’s about responding with care and compassion. We get so many angry people as well as excited people and responding compassionately is really important.

I worked a short run at Zappos which is all about customer service and I learned a lot there. I learned how they do customer service and what I would do differently in my company.

If anyone asks us a question that is completely out of our ballpark we will take a minute to Google some additional information, so that if we don’t provide a service someone is looking for we can at least help them out a little bit.

Respond as soon as possible. If you can’t do it yourself, get someone to help you. I immediately reached out to Amy who I’ve worked with before and who I know could carry the particular tone and voice that I communicate in.

Mei: I totally agree with that, Jaimee. I believe that even if you don’t end up being my customer, if you can walk away feeling positive and happy about your interaction with my business, you’re going to tell your friends about me and that is great.

I’m going to let you in on a secret, though, the email was actually automated.

Jaimee: I kind of figured, but I still loved it! I wanted to respond because you took the time to put it together and maybe people respond to it. Do they?

Mei: Yes, a lot of people respond to it. What I love is that I get to learn more about my customers, which is great research. They also tell me where they found me which is great data to have.

I love how you said that customer service expands beyond talking to someone. It’s also the experience you give them while they’re on your website. You’re not interacting with a human being but what is the experience like? Is it easy to use, appealing, and is it fun? That’s very important to me and it probably is for you as well since you do so much with user experience.

Jaimee: From the first contact to the moment they receive that package in their hands. Again, you follow through with total delivery.

Mei: The thing is with makers, creatives, and people who make their own products is we have so much pride in the things we do that when we get hate mail it’s very easy for us to be defensive. You walk away from your chair for a while and then you come back and respond to the hate mail. It’s not an easy thing to do. You always want to make them happy.

Jaimee: Yet at the same time you have to remember that you won’t make them happy. It’s just not going to hit the mark for everyone. For people like that you just have to decide what the right path with them is moving forward. You just have to take each instance at a time, instead of having a canned solution for everything.

The experience is not just them placing an order, your website being easy enough to use, and that package. It’s also the package. Did you just throw a bunch of crap into a box? We want to let our customers know that our products get handled with care.

Invest the time in care where you can. Wherever it’s possible, in every touch point with the customer.

Mei: I also want to point out that your packaging is really cool. On the little bag that the clothing comes in it says “Get ready! Record a video reaction and share it with us on social media.” That’s perfect!

Jaimee: Yes, those are new! It’s our next step up shipping bag. You have a product that’s really sharable and you want to capture as much of it as you can. We had a couple of customers send us reaction videos. The first video we got sent made me tear up. It was just so beautiful to see.

You can think of creative ways to get people excited about sharing what they’re getting from you. Watch for opportunities to do that.

Mei: I love that the statement or message on that bag is so perfect! They just got the package in the mail, of course they’re going to share a video reaction!

I love what you mentioned before, that you took an idea that wasn’t perfect, but you made it perfect by making improvements over time. It’s important to listen to feedback from people, because you can listen to it and make improvements in the areas that you see fit.

Jaimee: I love feedback from people and I love hearing it every single day. I love that someone is so enthusiastic about what we’re doing, that they have an idea that they want to share with us. Sometimes when people reach out and ask where their order is at, do your best and listen to them and care. They spent good money on this thing you made and they just want to know where it’s at. Put yourself in their shoes no matter what tone of the message you get.

Mei: That’s a really good way to look at it. I can tell you’re a very positive person! You’re always giving people the benefit of the doubt.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #10: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 2) appeared first on Creative Hive.

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Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Mei Pak clean
#9: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 1) https://www.creativehiveco.com/9-jaimee-newberry-picture-clothing-building-viral-business-part-1/ Mon, 13 Feb 2017 12:08:14 +0000 https://www.creativehiveco.com/?p=7256 https://www.creativehiveco.com/9-jaimee-newberry-picture-clothing-building-viral-business-part-1/#respond https://www.creativehiveco.com/9-jaimee-newberry-picture-clothing-building-viral-business-part-1/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/9-jaimee-newberry-picture-clothing-building-viral-business-part-1/">#9: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 1)</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP009 Jaimee Newberry From Picture This Clothing On Building A Viral Business Part 1

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Mei: Welcome to the Business Buzz Podcast, Jaimee. We’ve got Jaimee Newberry on the line today and I’m really excited to have her on as our honored guest of this episode.
Jaimee, it’s hard to keep track of all the things you do, but you have a crazy impressive resume! Let me just try, okay? So, you co-hosted a podcast called the Tiny Challenges, you’re also a consultant advisor type person or you’ve got that role for a native app development company, and you’re a highly sought out keynote speaker. I’ve seen the humongous list of conferences and events that you have spoken at in the last few years. I don’t think I’ve seen a bigger list than that, honestly. You’re also a writer, I see that you’re scheduled to release your book this year. Right?

Jaimee: I really hope so. A company that we will talk about in a minute has kind of delayed the finishing of it, so I’m really hoping to get that out this year.

Mei: I can only imagine what kind of huge wrench you’ve put into your book plans, but I’m sure it’s a really good thing you’re doing. Let’s see. You’ve also developed apps in your past and when you go to speak, you speak a lot about technology and user experience, business, and basically everything. What do you not do?!

Jaimee: It’s funny because I’ve worn a lot of hats and it’s been great, but it just seems like you go down one road for a while and new opportunities arise and you either seize them or you don’t. I feel like I have walked a really amazing path, have been really lucky, the things that have unfolded themselves, and the opportunities that have presented themselves – I just have to keep moving and following my heart!

Mei: I don’t really believe in luck. I don’t think you got to where you are today from just being lucky. Nobody is that lucky! This was a result of the very deliberate steps that you took from the very beginning. We could probably sit all day talking about the last 20 years of your life and how you made everything happen, but more importantly, I brought you on today because I think you have something very valuable to share. We can learn so much from your experience and your success.

Guys, you’ve probably met Jaimee without even realizing it. It was the same thing for me, Jaimee. When people have signatures in their emails I almost always click on them. I can guarantee you, I will click on your signature and check out your website.

When your email came in, you said you were the owner of Picture This Clothing, I click on the website, and boom! “Honey come here I need to show you something!” It is the best idea I’ve heard or seen in a very long time. You can go check out her website https://picturethisclothing.com/. You’ve probably seen a bunch of videos of her work or company on social media. There was something to do with Amy Poehler and Ellen DeGeneres, right?

Jaimee: It was Amy Poehler. Amy Poehler’s Smart Girls caught wind of our company and they invited me down for an interview. We talked for about 45 minutes or so and it was super cool! They put together a video that’s on our Facebook page and our homepage if you scroll down a little bit. It is kind of us in a nutshell in a lot of ways. It’s truly an honor and the buzz that this thing picked up is awesome.

Mei: Up to this point, how many views or comments has this video gotten?

Jaimee: The Amy Poehler one was in the hundred thousands, but we had another one that is over 40 million and one that’s just gone viral that has over a million. It’s funny because people will ask if they have permission to use pictures from our Facebook and Instagram. Absolutely! Everything we do we try to put out for public consumption because it’s such a sharable thing and we want people to share what they and their kids make. We say “Of course, anything that’s on our site, if you have any questions ask, and please use it in context.” We’ve had some confusion around what exactly we make, but I think if you watch the videos and read the website it’s pretty clear.

Mei: It is! It’s very clear. I just see this picture and think it’s the cutest thing!

So Jaimee, walk me through how this works. Your customer would download a printout template of a dress, right?

Jaimee: Yes, it’s like a coloring book sheet. You choose a size and you print out the template.

Mei: And then you let your kids, honestly I don’t think this is just a product for kids because I totally see myself drawing something on it and wearing. But so you let your kids draw on it, they take a picture of it, send it to you, you cut, sew, and print it out, and you ship a dress that people can wear with their artwork on it. Right?

Jaimee: Yes, that’s it. It’s basically a custom dress. I want to say no two pieces are alike, but we get sibling and BFF requests. One of the cool things about it is that you can get multiples of the same design in different sizes. Kid art is incredibly inspiring

I want to just make sure that I’m giving credit to my team, I’m not the soul creator of this. My partner Ken Finney, without the collaboration this idea would never exist. Being able to see opportunity, work with people, and collaborate where it makes sense is very important.

Mei: Yes, and you’re a doer! You see the opportunity and you don’t just let it slide. You do something about it and that’s already one thing we can learn.

What are the top three things you think have been most impactful for Picture This Clothing or for whatever you have done in the past? You’ve done a lot of things and seen a lot of success and as you know members of our community are makers, artists, designers, and basically people who are creators. We’re good at making things, but when it comes to this business stuff and actually selling the stuff that we make it doesn’t come as second nature to us. If you have three tips we can learn from you, it would be amazing to hear about that.

Jaimee: I would love to share some stuff and I feel like I’ve learned a lot of things the hard way. One of my primary beliefs is that products are the connective tissue between human beings. The human that makes the thing and the human that buys or uses the thing. I think it’s really important to communicate your product through story. Sort of a self-awareness of you are, who loves what you make, and how to bridge the gap with your product. I think there’s always a story there and it doesn’t have to be a lengthy one. The story is often what engages people.

Picture This was such a cool story and that’s why people get delighted to hear it. My daughter drew a picture of a dress, and I thought we could make it. I’m not a super good at sewing, but I thought I could threw it together. We went to the fabric store, she picked out some fabric, and over the next four days I made this dress. When she wore it all her friends loved it and she kept saying “I’m wearing my imagination!” Seeing people react to that garment that we made, my partner Ken Finney (who is also my boyfriend) thought we should definitely make it into a business. It was an evolution of ping-ponging ideas, but he came up with the idea of the coloring sheet and I really credit him for the simplification of all the ideas. It wouldn’t exist without that.

Communicate through story is ultimately the point I want to get across here. The products are a connecting tissue between human beings and if you can really bridge that gap between human and human, that’s what makes it relatable and sharable.

The second I saw your Tiny Hands products I fell in love! Pancakes are my favorite food, I have the pancake necklace, and when I saw it I was immediately obsessed with it. You connected with me without even knowing me through this amazing, tiny, adorable food product.

Mei: What I’m hearing is that you had this idea and it wasn’t necessarily perfect, and a lot of us makers go through that exact same process. We have all these amazing ideas but then it kind of just stops and we don’t take any actions because there’s just too many obstacles. But you guys took it a step further and came up with a solution to make it work. You didn’t just give it up and I think that’s a very valuable lesson here.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #9: Jaimee Newberry From Picture This Clothing On Building A Viral Business (Part 1) appeared first on Creative Hive.

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Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Join Jaimee Newberry and I on a quick three part series on how she brought a five month old business to 8 employees, millions of views from PR features and tons of happy customers. Mei Pak clean
#8: What To Do When You’re Just Starting Your Business https://www.creativehiveco.com/8-what-to-do-when-youre-just-starting-your-business/ Fri, 10 Feb 2017 12:00:30 +0000 https://www.creativehiveco.com/?p=7249 https://www.creativehiveco.com/8-what-to-do-when-youre-just-starting-your-business/#respond https://www.creativehiveco.com/8-what-to-do-when-youre-just-starting-your-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/8-what-to-do-when-youre-just-starting-your-business/">#8: What To Do When You’re Just Starting Your Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP008 What to do when you're starting your business

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If you are just starting out with your business, I want to say that this is going to be an awesome journey for you. I don’t think I could ever have a regular nine to five office job after experiencing running my own business. I think a lot of other entrepreneurs and small business owners can say the same thing.

This journey is not going to be easy, it’s hard, it’s challenging, and it’s going to test you in so many different ways, but in a way, it’s going to help you grow and that’s a win-win.

Where you’re at right now, you probably have a product idea or if you’re listening to this podcast you’ve probably made something with your bare hands. I believe that you can start marketing right away.

You can start building your audience and a community of people who would be interested in buying your product. Even if it’s just a product idea, a lot of other businesses do this, they may not have the product even made yet but they’re already starting to collect in the mass together and audience of people who are going to buy their stuff when they have it up for sale.

What I recommend you do is either set up a website or a landing page. If you can’t decide on your branding name yet, you don’t even have to buy a domain name. There are apps out there that allow you to create landing pages for free where you can collect people’s email addresses.

Whenever you talk about your product idea with people, send them to this page and if they’re interested they’ll sign up. Once you have their email address reach out to them directly, don’t send out a mass email broadcast and get their feedback. Ultimately, their feedback is going to help you fine-tune your product idea and that is what will help you create something that people really want.

A lot of creatives do this backwards and that’s why I’m talking about this now. What we creative people do is we just follow our passion and create what we want to. There’s nothing wrong with that and it’s something that I did with Tiny Hands back in 2006. I just made a whole bunch of things. I made hand-bound journals because I just love collecting journals and notebooks, I made beaded jewelry, and then I started working with polymer clay jewelry. Even then I wasn’t making scented food jewelry yet, I was making flowers, stars, and all sorts of things that have nothing to do with what I make now.

The problem with that is, you have all of this product sitting in your wardrobe or on your studio desk and that’s when you feel you’re comfortable with selling. It’s going to be too late then because it will take you forever to make sales. The reason for that is, you won’t be sure where to find your customers and they’re going to be really hard to identify if all you’ve done so far is create for the sake of creating.

That’s a situation a lot of people find themselves in and I’ve had to kind of re-shift their mindset to think that I just described.

A lot of people have some pushback on this because they think their product isn’t perfect yet so they shouldn’t be telling people about it. That’s the best time to get feedback from people. I strongly believe if you want to make a lot of sales and run a successful business, you need to create a product that people want and in order to figure that out, you need to ask them.

If you don’t want to ask them, you need to pay very close attention to market demands – what’s trending right now, what do people want, and get into consumer psychology to figure out what products people just buy all the time.

If you want to turn your creative passion into a business, you need to start thinking objectively about your product idea and how it will work out in the market. A lot of the students I work with have a product that’s almost there. It’s gorgeous and beautiful but it’s missing that component of “What do you think is a compelling reason why people will want to buy this?” Often times it has nothing to do with the product itself, it has to do with how you’re positioning it and communicating to people why something like this is important in their lives. That’s where marketing comes into play.

Having said that, it’s not to say that you should totally give up on making the things that you love to make. As a creative person, I think I would die if I were to just day in and day out work for my business without any love of passion for the things I create because I was just creating what people want. There is a balance you can strike between creating something that people want to buy and what you love to make.

There will be some products you make that are best sellers but you don’t really have a passion for and that’s okay. Ultimately, you’re still paying the bills, making money, and you’re still putting food on the table. We can’t be that starving and struggling artist and I don’t think it’s healthy to perpetuate that.

If you find yourself having to make things for the sake of the people and you are no longer in love with what you make, that’s what your spare time is for. That’s not to say you can’t spend your free time creating things that you really love making. Not all of those products will make it onto your Shopify or website shelves, but maybe one day, they will.

I really do believe that once you have established yourself as a full-time business, you’ve got a huge enough audience, and you’re just making sales consistently that’s when it’s easier for you to put really new and different things in front of your market and see how well they do.

I know a lot of artists that have come to a point in their career where they don’t have to care about what their people want, they just create art because they love to create it. Because they have such a large audience, they can just do whatever they want and their people love what they do because your art is an extension of yourself.

In the beginning, I would highly recommend you really focus on creating products people want, but you also love to make. If you love making jewelry, that’s fine. I’m not saying you have to make t-shirts just because they sell. Jewelry also sells, but you can make jewelry that fills a certain niche with a high need and demand. That’s when you’re going to see sales, but you can definitely still make it your own and unique to you. I know it’s a challenge to strike that balance, but that’s where creative people do this the best.

We’re creative, so we’re great problem solvers. Striking that balance isn’t going to happen overnight and it’s going to take you a lot of soul searching work but once you do figure it out, it’s going to pay off. When you get started with selling your products you are going to see much better returns and sales coming in a lot faster, but if you did things backwards and just created things, put them out there in the world, and wait for someone to be interested in what you have to sell, then it’s not going to work.

If you are interested, I would love to invite you to the “A Sale a Day Challenge.” It’s a 30-day email course, completely totally free, and each step of the challenge will be emailed directly to you if you sign up at https://www.creativehiveco.com/challenge/.

It’s going to be super helpful for your business if you’re just starting out and even if you’re not, a lot of people who are in the “I’m already running my business” stages find a lot of useful information.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #8: What To Do When You’re Just Starting Your Business appeared first on Creative Hive.

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Most makers and creatives start their business with the wrong foot forward. Learn what you should reallly be doing instead so you can hit the ground running with your biz. Most makers and creatives start their business with the wrong foot forward. Learn what you should reallly be doing instead so you can hit the ground running with your biz. Mei Pak clean
#7: Social Media Algorithms and Why They Exist https://www.creativehiveco.com/7-social-media-algorithms-and-why-they-exist/ Wed, 08 Feb 2017 12:15:24 +0000 https://www.creativehiveco.com/?p=7237 https://www.creativehiveco.com/7-social-media-algorithms-and-why-they-exist/#respond https://www.creativehiveco.com/7-social-media-algorithms-and-why-they-exist/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/7-social-media-algorithms-and-why-they-exist/">#7: Social Media Algorithms and Why They Exist</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP007 Social Media Algorithms and Why They Exist

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Social media algorithms have taken over almost all of social media. The more prominent ones have some sort of algorithm in effect and it’s really causing a lot of shops to suffer.

I don’t think I’ve met a maker or creative who runs or is starting their own business that doesn’t know what this algorithm is about, so you probably know what I’m talking about.

But just in case you don’t know what I’m talking about here’s a quick explanation. If you have a Facebook fan page or Instagram profile and if you have, for example, 100 followers and you’re posting once a day, these algorithms that are in place cause your post to not be seen all 100 of your fans. In fact, it’s just a small percentage but that’s a variable depending on a lot of different things.

For some people, there’s 0% engagement so none of your posts are being seen, but other people are doing quite okay with it and they actually have a system how to combat these algorithms.

There are different ways you can look at it. A lot of people look at it as a way of social media to prevent your posts from being seen by all of your fans. I choose not to look at it that way.

Let’s go back to when these algorithms took the world for a crazy spin.

It really started with Facebook. There are probably quite a few other social medias out there, but I don’t know a whole lot that are still around today besides Facebook. I think it’s one of the oldest that is also the most used and the most popular.

Then Instagram also started having an algorithm and so did Pinterest. Almost all the prominent social media platforms out there have some sort of algorithm in place that prevents all of your fans from seeing your post.

Why do algorithms matter and why were they set up by the “social media gods?”

It just simply boils down to that there is just too much content for any human being to consume. Just think about it.

You’ve probably liked quite a number of Facebook pages on your personal profile, you probably have several hundred of your friends added, and each person on your friends list, each page you’ve liked, each business, and everyone on Facebook is creating multiple pieces of content every single day.

There is no way you can read what everyone is saying or look at everyone’s pictures, so algorithms exist and are helpful because this is the social media platform’s way of curating content and it’s only choosing to show you things it believes you’ll like. But how does it know what I like? This is where computer programming code can be very smart.

I don’t know if you ever think about robots taking over the planet, but it’s kind of scary how much technology can learn about you, your behavior, and your personality. Based on your past behavior Facebook knows what you like, what you don’t like, what you respond to, and so on.

It’s just Facebook’s way of making your experience smoother, because if it was not smooth and people didn’t enjoy using Facebook, they would go to other social media platforms. The algorithm serves the end user. Yes, I know you’re a shop and you have a business page, but ultimately you are also the end user.

As I’ve mentioned before, it’s all just a matter of perspective and how you want to view this whole algorithm thing. A lot of business owners I’ve talked to view this as a bad thing. You’ve probably heard people say that Facebook has now become “pay to play.”

My belief is that that’s partially true, but not entirely. If you’ve got a dead page even though you have tens of thousands of followers, then you will have to pay a little bit of money to revive your page. But once you get your page back to healthy engagement levels, Facebook will actually start to favor your page and posts and start showing your content more and organically for free (and even their friends).

Several years ago, it used to be so that we could get away with just talking about our products all the time. It would be one product picture after another, talking about a sale, a promotion, or being at a craft show, but you can’t do that anymore.

The reason being that there is just so much competition and so many businesses, brands, and websites out there creating amazing content that entertains and engages their audience. You have to compete with these people. You have to compete for your customers or for potential customer’s attention.

Those brands who are doing a good job at creating content (and it doesn’t even have to be content you create, it can just be content you’re curating and sharing from other pages) and are serving their customers and their audience well, those are the brands who get to make money from their efforts.

If you want to beat the algorithm, you just need to get into the mindset of you’re a business and you really need to build a community and relationship with your followers.

Just like if you were making a new friend for the first time, you wouldn’t meet her and then talk about how great and awesome you are. It’s the same thing when it comes to building your business. Talk about things you think your audience will be interested in and that’s when they’ll be interested in you and that’s when social media will favor you and help you out.

Just like with everything else in life and business, I believe that when change happens you can choose to look at it as a bad thing and feel like you’re cornered and give up. OR you can see it in a different light and maybe this algorithm is a really good thing in disguise.

I believe it’s better for everyone and it’s a change that needs to happen anyway. Adapt your routines and systems to take on those changes and that’s how you stay relevant.

If you are looking for ways to grow and market your business I would love to invite you to join thousands of other creators and makers in my free 30-day “a sale a day” challenge. You can find that at www.creativehiveco.com/challenge/. That’s a 30-day email course, completely free, and once you sign up for that you will get the first step in your inbox right away.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #7: Social Media Algorithms and Why They Exist appeared first on Creative Hive.

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In this episode, I chat about social media algorithms (Facebook in particular), why it exists and how this affects your business. In this episode, I chat about social media algorithms (Facebook in particular), why it exists and how this affects your business. Mei Pak clean
#6: Pros And Cons Of Using Social Media Scheduling Apps https://www.creativehiveco.com/6-pros-cons-using-social-media-scheduling-apps/ Mon, 06 Feb 2017 13:30:05 +0000 https://www.creativehiveco.com/?p=7193 https://www.creativehiveco.com/6-pros-cons-using-social-media-scheduling-apps/#comments https://www.creativehiveco.com/6-pros-cons-using-social-media-scheduling-apps/feed/ 1 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/6-pros-cons-using-social-media-scheduling-apps/">#6: Pros And Cons Of Using Social Media Scheduling Apps</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP006 Pros and cons of using social media scheduling apps

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I know this is a hot topic and a lot of people always ask me what are my favorite apps that I like to use and what can do x, w, and z. Honestly there are so many really good apps out there but I will share with you the ones I have tried using, I don’t use, and the ones that I currently use and why I like them.

You are probably familiar with some of the more popular ones. There’s Buffer, Hootsuite, and for Instagram there’s Later. When it comes to Buffer and Hootsuite, I use Hootsuite for Twitter but not anything else. I’m talking about how do we create content and then schedule it to be published in an automated fashion. Buffer, Hootsuite, and later can all take care of that for you and they work fine but I don’t use any of these.

The reason for that is, when I’m shopping around for social media apps when it comes to content scheduling, I always look out for one feature that Buffer, Hootsuite and Later don’t have. That is a feature that allows you to recycle past content and have it automatically start posting older posts. That way your content goes further.

Why is recycling past posts important?
Social media, if you’ve done it for any amount of time starts to feel very high maintenance. You have to post so frequently, consistently, and you can’t take a break from it. You can go on vacation with your family for a week, but you can’t afford to let your social media go quiet for a whole week.

I’ve been on social media, in particular Facebook, since the inception of Tiny Hands. I believe this was in 2006. I’ve been on there for a long time and I have so many photos and so much different content that I’ve created for my social media. I personally feel that it’s such a waste for me to spend the time to take a really beautiful photo of my products, post it on social media once, and to not be able to use it again. This is where the concept of recycling posts becomes interesting and very valuable to business owners.

For one, people don’t care or just don’t notice that you have reposted a photo that you originally posted a year ago. Some creative people that I talk to about this give me some push back saying “I can’t show the same post that I posted a year ago because people will remember!”

Maybe that’s true but it’s very unlikely for most people, because we consume so much media and so much content that you probably won’t remember something you saw a year ago. Nobody is going to get upset over it and it’s not going to negatively impact your audience or business.

It’s totally okay to do this, in fact I really recommend you to do this. You’re not a social media manager and you shouldn’t spend all of this time creating, managing, and curating social media content.

There are a few apps that do this and the very first one that started to do this, I believe, is Meet Edgar. I did start using it and it’s really cool. Let’s say I have 100 posts and different pictures of my products. Let’s say I post one picture every day on Facebook and by the end of 100 days I would have used up all of those posts. Instead of having to go and start creating new content, the app will start recycling and showing back again posts that I had in that 100 posts.

I have found a few other apps that do this and there is eClincher and the newest one that is currently still in beta, called SmarterQueue. I have tried Meet Edgar and after using it for a few months it started getting very buggy, so I went on to eClincher but the user interface wasn’t very pleasing, so I went over to SmarterQueue and it’s so much easier and nicer for me to use.

The pros of using apps like this is it helps your social media efforts be a little more hands off, especially over time when you’ve already accumulated some content. And mind you, these apps that I’m talking about are specifically for Facebook and Twitter. I don’t think there is an app for Instagram that lets you recycle content, so unfortunately that is something you will have to manually manage on your own.

The disadvantage of using any form of automated scheduling apps is your engagement takes a little bit of a hit. I have been using these apps for years and I’ve seen that because I’m not really there, my engagement has dropped a bit. I think that’s because you’re just not present anymore.

One really specific way how this affects your engagement directly is for example with Facebook. Facebook really likes it when you use their built in scheduling system, which by the way is pretty dang good. I used it for almost a whole year when I was focusing on my Tiny Hands social media.

Obviously, it doesn’t have that cool recycling feature, but Facebook prefers it when you use their scheduling system. When you use any different app, they limit how many people see those posts.

I think there can be a lot of power in social media. I spent a whole year focusing on both Facebook and Instagram and it made such a big impact on my business, but then I stopped focusing on it so much and I started implementing social media scheduling apps.

It’s not quite the same anymore. If you want it to work for you, you can’t be 100% hands off. You can automate to a certain extent, but I would really weigh what you’re trying to get out of social media. Not everyone can afford to spend an hour a day on social media, which is actually a decent amount of time to spend on both Facebook and Instagram. Not everyone has that much time, so that’s where social media scheduling apps can help you work in batches and be more efficient.

It’s up to you to weigh what you have and what you can put in. I’m not saying it’s a totally bad thing, I don’t think it’s as clear cut as that. I’m still using social media apps and it’s only because I’m choosing to focus on things I believe will make a bigger impact for me than social media.

If you would like to chat more about social media, I would love for you to join us at Creative Hive VIP! That’s our private Facebook group and it’s filled with thousands of creators and makers just like you. I’ll see you over there and we can talk more!

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #6: Pros And Cons Of Using Social Media Scheduling Apps appeared first on Creative Hive.

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Social media scheduling apps can help you spend less time on social media. There are pros and cons with these apps though, so give this episode a listen to learn more about them! Social media scheduling apps can help you spend less time on social media. There are pros and cons with these apps though, so give this episode a listen to learn more about them! Mei Pak clean
#5: How Low Confidence Manifests In Your Business https://www.creativehiveco.com/5-low-confidence-manifests-business/ Mon, 06 Feb 2017 13:15:43 +0000 https://www.creativehiveco.com/?p=7191 https://www.creativehiveco.com/5-low-confidence-manifests-business/#respond https://www.creativehiveco.com/5-low-confidence-manifests-business/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/5-low-confidence-manifests-business/">#5: How Low Confidence Manifests In Your Business</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP005 How low confidence manifests in your business

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I want to talk about confidence and how that affects your business and shows up in quite a few different ways. The reason I like to talk about confidence is that it kind of hits home and it’s a topic that’s near and dear to my heart, because I experienced having low self-esteem and felt how it affected my business in a lot of negative ways.

A lot of my clients and a lot of the students I mentor have similar issues and it’s something I’m continuously trying to help you get through.

As I mentioned very briefly, having low confidence can shop up in different ways it can manifest itself in different forms.

I’m going to give you a few examples and then you can maybe self-identify and understand that the root of your problem isn’t what you think it is.

  1. Not trusting in your products and having a general feeling that people are going to hate them. This could mean procrastinating getting your products online, procrastinating working on your website or taking product photos. It could also mean putting off shipping out your products for any sales you’ve made because you’re scared that when people get it they’re not going to like it.Still to this day it frightens me to ask people for feedback because I’m always afraid they’re going to say my product sucks and that they want their money back. I have an automated email that goes out to customers after they’ve received their products and 80% to 90% of the time people are always giving me five star feedback.
  2. When you feel the urge to lower your prices or you feel really uncomfortable raising your prices to where they should be. When it comes to pricing you need to calculate your cost, add in your labor, multiply it by two to get your wholesale price, and multiply it by two again to get your retail price.A lot of people don’t multiply by two twice, so they’re selling their product to retail customers at wholesale prices. Not to say that there’s anything wrong with it, but when I tell people to raise their prices their response is that nobody is going to want to buy their product for a higher price.Maybe you’re priced at the correct price but aren’t making any sales and you feel the urge to lower your prices.Everyone I’ve mentored who has raised their prices upon my recommendation has actually experienced getting more sales. It’s the same with my business. I didn’t start off selling my necklaces at $25 or $30, I started at $12 but kept raising the prices over time. I have made more sales today than I did when I was selling them for cheaper.

I got off the phone with one of my clients and the way the lack of self-confidence came about in her business was that she felt her work was inconsistent.

She looked at her different products and designs and they were all over the place. I know as creative people we try to do too many things at once and have too many different styles.

For this client, I went over to her website, looked at her social media accounts, and looked at all her product photos and I just didn’t see it. I didn’t see what she was seeing.

She thought her products were inconsistent and I thought they were gorgeous and I felt that they all had the same theme and feel to them. Isn’t it funny how what you think might not actually be the reality?

How do you fix not feeling great about your prices of being scared to ask for feedback?

It’s really helpful if you can get a sounding board of friends who you really trust and who are in the same boat as you.

Ideally people who are also running their own businesses, people who have an eye for design, and who can be completely honest with you.

You could also ask your ideal customers. It’s really smart to get a group of people who will in exchange for a product answer a lot of questions for you.

The trick thing when you ask for feedback is that very few people will give you honest feedback. Sometimes people are afraid or don’t know how to say things. Sometimes you get irrelevant feedback and this happens a lot if you ask the wrong people. You can ask your friends or family, but if these are people that aren’t your ideal customers they won’t be able to help you.

This is what I can help you do too. I’ve been in the game for a really long time, in the online space at least, and I’ve seen a lot of items come and go and I know the patterns of successful businesses. If you would like to have feedback on your product design or anything you’re doing with your business, I think it’s important to get some validation or some feedback and maybe that can help you improve your business or design.

You can join me at Creative Hive VIP if you want to be part of a community of people who get you and where you can get feedback. This self-confidence thing doesn’t help your business, it prevents you from moving forward, and it’s a serious problem you need to get over.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #5: How Low Confidence Manifests In Your Business appeared first on Creative Hive.

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Having low self esteem or lack of confidence bleeds into your business and the way you run it. Here are a few examples of how you can identify if your problem is having low self esteem and what you can do to cope with it. Having low self esteem or lack of confidence bleeds into your business and the way you run it. Here are a few examples of how you can identify if your problem is having low self esteem and what you can do to cope with it. Mei Pak clean
#4: Finding Confidence To Run Your Business And Sell Your Products https://www.creativehiveco.com/4-finding-confidence-run-business-sell-products/ Mon, 06 Feb 2017 13:00:07 +0000 https://www.creativehiveco.com/?p=7188 https://www.creativehiveco.com/4-finding-confidence-run-business-sell-products/#respond https://www.creativehiveco.com/4-finding-confidence-run-business-sell-products/feed/ 0 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/4-finding-confidence-run-business-sell-products/">#4: Finding Confidence To Run Your Business And Sell Your Products</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP004 Finding confidence to run your business and sell your products

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I know finding your confidence, having confidence, and building up your self-esteem is something that inflicts a lot of creative people. I’ve certainly met very confident people in my life, they’re awesome, and I love them – my husband is one of them.

But for the most part the people that I meet and work with in Creative Hive are people who at some levels suffer from confidence issues.

I am that same way. My own self-esteem definitely got in the way of my Tiny Hands business. I remember a time when this was such a big problem and that specific tipping point for what made me realize that I have a problem and need to fix it.

At some point it was certainly getting in the way of my business and preventing me from achieving the success I wanted to get.

That specific moment was a few years ago with Tiny Hands. I was emailed by a really big online retailer, really cool store that I didn’t aspire to sell on, but when I got the email from them I was definitely very excited.

They emailed me to say they were interested in selling some of my designs on their website and that they wanted to buy some of my stuff for wholesale.

They asked me a bunch of questions.

They asked me if I had testing certificates done, if I have safety standard procedures figured out for my jewelry, and all of these big questions I had no idea how to answer because I made my products because I loved making things. I didn’t really start out Tiny Hands thinking I was going to turn it into a business, so I didn’t think about all of these things, but they made me.

Picture this, I was like a deer caught in the headlights. I didn’t know what they were talking about, but I didn’t want to ask for clarifications or ask them to explain what these things meant.

I was so afraid that they would judge me, think that I was small potatoes, and I was afraid they wouldn’t want to do business with me if I asked them to clarify. Because I was that deer caught in the headlights, I avoided responding to that email for about a week.

That is such a big no-no, because in this day and age everyone is connected to their email. People expect you to have a less than 24 hour turnaround time, and I didn’t respond in more than seven days. At that point it started eating up at me thinking that I probably lost the deal already.

At that time I was meeting up with a mastermind group that I was a part of locally, so I brought it up to my girlfriends and asked what to do and if they had any idea how to test your products.

They didn’t have answers for me because they had a more objective perspective on what was going on.

What they could see is that my problem wasn’t that I didn’t know anything about testing procedures, it was more the fact that I was so afraid of what they would think if I were to write back that I didn’t have what they wanted.

They recommended that I see a therapist which from the culture and where I come from if you have to see a therapist you are cray cray!

For a while I thought I was broken, crazy, and someone needs to fix me.

I did see a therapist for about two years and we worked on my self-esteem and confidence issues and she has helped me so much. That’s one of the ways you can fix your confidence – see a therapist!

After two years we had broken down so many of my internal barriers and demons and shaped me into a much better person. If you have the option to talk to a therapist, I highly recommend you go talk to one that is more knowledgeable in the realm of self-esteem.

Here are other ways to build your confidence, because it wasn’t just a therapist that helped me break through my own barriers. It was a combination a lot of different things I learned through reading books, listening to TED talks, and through just having being there and done that.

I want to share with you 4 other ways on how you can build your own confidence:
You need to find some ways to cope with it, because there’s no way to just get rid of it and I don’t think people who experience self-esteem issues will ever get rid of those nagging thoughts, but it will at least stop being such a hindrance.

  1. Confidence comes from doing. I didn’t come up with this myself, it was a really great article that I read from Mindy Kaling (she’s great in The Office). There is really no way around building confidence. It’s the same as if you’re trying to learn how to cook. You don’t feel confident if you don’t know what you’re doing, but the more that you try and the more mistakes you make, the more you’ll know what’s going on and that confidence will build over time.One thing I will say is, practice trusting your gut. A really silly way my self-esteem issues bled into my personal life was, every time I went out to a restaurant with my friends, family or someone I was meeting for the first time, I was always the last person to order the food. The way I thought about it was that it was a matter of life and death. It seemed like such an important decision, but what is the worst that could happen? Trust your gut! Learn to listen to what your heart, your mind, and your body are telling you and just go with it. What is the worst that can happen? Nothing you do is irreversible (to an extent)!
  2. If you believe in the work that you do and believe it can help people in some way, you can fake it until you make it. If nobody has bought from you before, that doesn’t mean your products aren’t great. You market your business knowing that it’s great and that it’s a big deal!This was a big struggle when I started Creative Hive, because as you know in terms of the timeline I started Tiny Hands in 2006, but I only started Creative Hive in 2015. When I started Creative Hive, you would think that having built such a big audience with Tiny Hands I would have a big audience of eyeballs that I could just tell to check out my new business. It really don’t work that way because they’re separate businesses. I had to start from scratch and start a new Twitter account. I would tweet about blog posts, but nobody would see it or some to my page. That’s just how it is when you get started, but that doesn’t mean what you have isn’t good. You need to keep believing that what you’re doing IS good work and that will help you gain traction over time.
  3. If you’re selling anything and you suffer from low self-esteem price low in the beginning. I know a lot of other teachers are going to hate me for this, because everyone out there says you have to price higher and yes, I think everyone is undercharging, but here’s the thing. Confidence comes from doing. If you haven’t sold anything you are going to feel like your products are crap. In order to start building that confidence you need to make it easy for people to buy your stuff. Make your prices fairly lower in the beginning so more people can afford to buy it. Once you know a lot of people love your products, raise your prices. Once you keep making more sales, then raise your prices again and keep doing that until you reach the price point that you want to ultimately be at.
  4. Stop worrying about that people think. I know it’s easier said than done, but one thing I’ve learned from being online for a long time and experiencing quite a bit of a pushback from other people, is that when people judge you and think that you’re doing something the wrong way it’s almost always because of a failure on their part or a reflection of a flaw they have. Someone can have a very bad day completely unrelated to you and they will take it out on you. Just know that it’s almost always not your problem, but it’s other people projecting their life onto you.

If you want to expand on this conversation or have any questions, I would love for you to head over to Creative Hive VIP – that is a link to my private Facebook group and I would love for you to be a part of that. Head on over there and lets talk more about self-esteem!

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #4: Finding Confidence To Run Your Business And Sell Your Products appeared first on Creative Hive.

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In this episode, I talk about how low confidence affected my business and life. You are not alone with this struggle! Here are three ways to build up your confidence so you can run your business with more success. In this episode, I talk about how low confidence affected my business and life. You are not alone with this struggle! Here are three ways to build up your confidence so you can run your business with more success. Mei Pak clean
#3: Working With Instagram Influencers https://www.creativehiveco.com/3-working-instagram-influencers/ Mon, 06 Feb 2017 12:45:38 +0000 https://www.creativehiveco.com/?p=7184 https://www.creativehiveco.com/3-working-instagram-influencers/#comments https://www.creativehiveco.com/3-working-instagram-influencers/feed/ 1 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/3-working-instagram-influencers/">#3: Working With Instagram Influencers</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP003 Working with instagram infuencers

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You might know by now that my favorite way of marketing any business is with getting your work featured in front of other people’s audiences.

Traditionally, this is where you get your products featured in magazines, on big websites, and more recently you can do the same process in conjunction of social media.

Instead of trying to pitch your products and try to land them in magazines, on websites or on someone’s blog, how about you pitch yourself to someone who has a large following on social media.

This is something I almost always recommend to for my students or my clients to do, but the number one question that usually comes up when they start the process is “How do you know it’s a big enough influencer?”

Unfortunately, I can’t give you a magic number and tell you how many followers someone has to have. It’s a relative number.

If let’s say you have an audience of a thousand people for your business, you generally don’t want to work with someone that has the same or smaller following than you.

If you find someone that has two thousand followers then you probably want to give that a chance and try working with them. Does that mean you will get a lot out of working with them? That’s a totally different question.

If you have a thousand followers and someone has two thousand followers, you benefit from gaining exposure to an audience that is twice the size of your current audience.

The thing is, two thousand followers is not large enough to convert into any meaningful sales.

The standard e-commerce conversion rate is about 1%. That means if you want to make one sale every day, you need to have 100 people visiting your website every day.

Two thousand people who you get exposure to will not convert into 100 people visiting your site.

The other number you have to pay attention to is engagement.

How engaged is this influencer’s following? If the influencer doesn’t have a highly engaging following, that means that very few of their actual followers are seeing their posts.

If you pitch yourself to someone who has 100 thousand followers it might sound very cool (especially when they say yes) but your future could fall flat if they have a very low engagement rate.

If out of 100 thousand followers they only get 100 likes and comments on every post, you are ultimately not getting your products seen by enough people.

Getting your products featured, whether it’s by an influencer or a magazine is a fairly easy process when you know how to do it. It’s a very nuanced process that most people don’t get right. I’m want to cover a few of the top reasons I see people failing with influencer marketing.

  1. People don’t target the right type of accounts

You need to have a very clear understanding of who your ideal customers are and you need to get really specific. If you’re pitching to someone who talks about all sorts of things and whose style appears to be very generic, you’re not going to get a lot of traction from them.

People often work with influencers who have a lot of followers but very little engagement. As I mentioned before, engagement is a much better metric to gauge how many eyeballs will see your feature.

  1. When the influencer doesn’t feature your product in the best way

If you sell jewelry for example and there is a lot of fine detail in your work, you don’t want the influencer to be wearing the jewelry and taking a photo because all of that detail will be lost. It would probably be a pretty wide shot and it wouldn’t be close enough for someone to admire and appreciate what makes it so special.

This happens a lot with my Tiny Hands products, but if I send my product to an influencer and they wear the jewelry it doesn’t translate as well as if they just took a close up shot of their necklaces, rings or bracelets. If it just sits in the packaging or their desk and they’re taking a macro shot, that tends to do much better for me.

The influencer and you need to work pretty closely on how to make the feature be the best that it can be.

  1. You don’t write your pitches in a way that is engaging and addresses the influencer in a way that tells them what’s in it for them

If you’re writing your email pitch in a way that says “Hey, I’m this jewelry artist and I do this kind of work and I think your audience will love my products. I think this would be really great for my business.” If you come from a very “me me me” approach it’s not going to work out and it’s very off putting. This might sound like common sense, but a lot of people make this mistake. Writing an email pitch can be very strategic, so you really need to pay attention to how you’re writing them.

Once you’re found an email template or have written it in a way gets results, you can basically copy and paste it and reuse it. Obviously, don’t copy and paste it word for word, you want to make some changes to address that specific influencer.

When it comes to influencer marketing, unfortunately not all features will bring you sales.

What I want you to take away from this is don’t get too attached to one particular person that you’re pitching to.

I’ve certainly fallen into the trap of finding and influencer and thinking “Oh my goodness, she’s just perfect! She totally matches my brand and her audience will just eat up my jewelry! (No pun intended)

And then not hearing from her even after following up or if she say no, it can hurt. That’s just part of the process, but most importantly don’t give up.

Now that you know that not all features will bring you sales, and this is true not just for influencer marketing but also when you get featured in a magazine. I have been featured in national glossy magazines that is sold in all Target stores and I’ve gotten zero sales before.

Once you’re managed your expectations and you know that not all features will bring you sales, that will at least help you with your emotions so you don’t feel too hurt or disappointed if the feature doesn’t pan out or bring you any sales.

Don’t think it doesn’t work, because I’ve been featured in places that got me tens of thousands of sales in a matter of a few weeks. It’s definitely possible, it’s what grew Tiny Hands, and I stand by this form of marketing and I highly encourage that you start doing it for your business as well.

If you want to learn more how to pitch your products to anyone, I recommend you go to In The Limelight.

If you sign up for the wait list you get enrolled in a free e-course that teaches you how to pitch your products.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #3: Working With Instagram Influencers appeared first on Creative Hive.

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How do scope out Instagram influencers to pitch to? How do you know they're big enough to make your time worth while? We cover answers to these questions and some of the big reasons why most makers fail with pitching their products to influencers. How do scope out Instagram influencers to pitch to? How do you know they're big enough to make your time worth while? We cover answers to these questions and some of the big reasons why most makers fail with pitching their products to influencers. Mei Pak clean
#2: How To Translate Instagram Followers Into Sales https://www.creativehiveco.com/2-translate-instagram-followers-sales/ Mon, 06 Feb 2017 12:30:48 +0000 https://www.creativehiveco.com/?p=7173 https://www.creativehiveco.com/2-translate-instagram-followers-sales/#comments https://www.creativehiveco.com/2-translate-instagram-followers-sales/feed/ 1 <p>Subscribe: iTunes | Android | Stitcher | RSS | More Thank you for listening! Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below. If you enjoyed this episode, please share it using the social media buttons above and below this post. And […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/2-translate-instagram-followers-sales/">#2: How To Translate Instagram Followers Into Sales</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP002 How to translate instagram followers into sales

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I know Instagram is a pretty big topic and a lot of you guys use it. A lot of creative artist maker-type folks use Instagram because it’s such a visual platform and it just kind of just makes sense for us. It’s easy to use and it’s easy for us to understand.

More specifically, I want to address the question I get pretty frequently and I actually just got this in an email a few hours ago from Tim Tindall.

So the question is “How do I translate Instagram followers into sales?”

If you’re asking this question, where you’re probably at right now is you’re seeing some small Instagram growth with you followers. You’re gaining a few followers here and there and you’re optimistic, but now you’re thinking how to translate the momentum you’re getting on Instagram into sales on your Etsy shop or stand-alone website.

First, some background information.

I believe this is important stuff for you to understand so you can have managed expectations on this entire process of what it means to translate Instagram followers into sales.

When it comes to Instagram or social media in general, but Instagram in particular, there are two very important numbers that you should know. The first is followers – how many followers you have and the second is the engagement.

Unfortunately, I don’t think there is a metric that counts how much engagement you’re getting, but the way I normally calculate it is I would take an average of my 10 most recent posts and see how many people left likes and how many people left comments.

You can have a million followers, but if your engagement is 0% it doesn’t matter how many followers you have. Engagement is a very important metric because that is the true number or metric that helps you know how many eyeballs are actually seeing your post.

Even if you have a small following but your engagement is really high that’s great! You don’t need a huge following in order to make consistent sales on Instagram.

But here’s the thing. You can’t have a lot of engagement without a lot of followers. You can never have more engagement than you have followers. You can if people who are not following you are engaging, but I don’t really count those people because if they’re not following you they’re not people you can reach again and continue to communicate with them.

If you want to increase your engagement, you need to increase your followers.

Instagram or really any other social media out there is a numbers game.

Let me share a really clear example.

Let’s say, for example, you have a thousand followers on Instagram. What’s the percentage of people that click the link in your bio? If you know anything about Instagram you know that you only have that one link in your bio for people to click on.

Let’s make the assumption that you have a 1% click through rate. Out of one thousand followers you have 10 people click your link per day.

When it comes to e-commerce standards and bench marks, I always say that you want at least 100 visitors on your website per day in order to make one sale.

That is on assumption that you have a 1% conversion rate. If you have 100 people visit your website on a 1% conversion rate, you will make one sale out of those 100 people visiting your site.

How do you get from 10 visits per day to 100 visits per day to your website?

That just means you need to increase your numbers by 10 times. You can do this in a variety of ways. You could:

  • Increase your conversion rate in terms of your click through rate.
    If your current click through rate is 1% and 1% of a thousand followers you’re getting 10 visits per day, increase your click through rate to 10% and you will get 100 of your followers to click through to your website.

You can do this by writing more calls to action and make sure they’re being seen. In your description for every post you want to include “Click the link in my bio for more information.” Very few people actually say it, but if you want someone to do something you have to say it straight to their face and be direct about it.

The problem with just writing more calls to actions is that if you write them for every single post on Instagram you run the risk of looking very spammy.

That’s not necessarily the best answer here.

  • Increase your followers by tenfold.

Instead of having a thousand followers, what if you could grow your following to ten thousand followers?

If you increased your click through rate to 2%, then you would for sure get one to two hundred visits per day to your website.

I personally think it’s easier to grow your followers because I have systems to do that and I know how to do it well. I’ve done it for both Creative Hive and Tiny Hands Instagram accounts and they now both have over 33 thousand followers. You just need to give it time.

Social media at its core is really slow and steady form of marketing for your business. It’s not really the sort of thing you do where if you have 500 followers you expect sales from that. So few people are clicking to your website in the first place, so you really need to increase how many followers you have.

In all honesty, with my Tiny Hands jewelry business, I’ve been running it since 2006. I didn’t hit my first tipping point for Tiny Hands with social media. In fact, the few things I was doing in the very early days was participating in a few forums and online message boards.

I don’t know if that is still a thing, but an equivalent to today are Facebook groups. I hung out with a lot of people in different message boards and it was kind of like Reddit and how it has different subreddits.

The beauty of message boards is that you get to put a signature at the bottom of your message. If I said something really cool they checked out my signature which included a link to my website, so I made some sales here and there.

What my tipping point was and how I started getting a lot of traffic and sales was when I got featured by a few very niche blogs that attracted my ideal customers. That sent traffic to my website, and not just any traffic it was people that were my ideal customers.

If social media is a slow and steady way to market your business and you can’t expect instant sales, why do people do it?

  • It’s a very low barrier form of marketing. Everyone’s already on Facebook, so it’s pretty easy for someone to start a Facebook page. Most of us have smartphones and it’s relatively easy to download the Instagram app and start using it.
  • Everyone’s already doing it. If you spend any time in Facebook groups or reading blogs you will know that everyone is on social media. Your customers expect you to be on social media. I don’t believe you don’t need a social media presence, but it certainly helps.
  • There’s a lot of educational support on how to use social media. If you wanted to learn how to use Twitter or Facebook, you just type in your question and all the bloggers and gurus will have something to say about it. It’s easy to get into the world of social media.

If you’re looking for bursts of growth with your business in terms of traffic which leads into sales, then I highly recommend that you do PR instead. PR or publicity is the way you would get your products featured on someone else’s blog who already has a huge following or on someone’s social media.

You could also use PR in conjunction with social media.

That means getting your product featured on someone else’s social media. A lot of people out there have millions of Instagram followers and if you could get your product on their social media feed you get to be seen by so many people.

If you are in a position where you’re looking for your social media followers to translate into sales, I highly recommend that you join thousands of other makes in the free 30-day sale a day challenge. It’s a free email course, you get one step every day for the next 30 days and you can join it at http://www.creativehiveco.com/challenge/

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #2: How To Translate Instagram Followers Into Sales appeared first on Creative Hive.

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What you need to do to turn your Instagram followers into sales, the two most important metrics, how to increase those metrics and alternatives to sales. What you need to do to turn your Instagram followers into sales, the two most important metrics, how to increase those metrics and alternatives to sales. Mei Pak clean
#1: Welcome To The Business Buzz Podcast! https://www.creativehiveco.com/1-welcome-to-the-business-buzz-podcast/ Thu, 02 Feb 2017 06:37:13 +0000 http://www.creativehiveco.com/?p=7111 https://www.creativehiveco.com/1-welcome-to-the-business-buzz-podcast/#comments https://www.creativehiveco.com/1-welcome-to-the-business-buzz-podcast/feed/ 53 <p>Six months ago, my assistant, Brittany Dunlap sent me this text: “I'm on my way back to Ohio for a few days and thought of a podcast idea for you!” It's taken this project a lot of time to put together, but I'm excited to finally launch The Business Buzz Podcast today. I share more about […]</p> <p>The post <a rel="nofollow" href="https://www.creativehiveco.com/1-welcome-to-the-business-buzz-podcast/">#1: Welcome To The Business Buzz Podcast!</a> appeared first on <a rel="nofollow" href="https://www.creativehiveco.com">Creative Hive</a>.</p> BBP001 Welcome to the Business Buzz Podcast

Six months ago, my assistant, Brittany Dunlap sent me this text:

“I'm on my way back to Ohio for a few days and thought of a podcast idea for you!”

It's taken this project a lot of time to put together, but I'm excited to finally launch The Business Buzz Podcast today.

I share more about what you can expect in the first episode, but for now, let's celebrate!

I'd like for you to join me in a giveaway.

I asked about prize ideas in the Creative Hive VIP Facebook group and almost everyone wanted a 1:1 session with me or membership to A Sale A Day Business System!

We're going to do that, but I'll also throw in some of my favorite books from 2016!

Here are the prizes you could win:

  1. Tribes: We Need You to Lead Us by Seth Godin
  2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
  3. The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun by Gretchen Rubin
  4. One private 1:1 session with me
  5. A one year subscription to A Sale A Day Business System

Follow these three steps to enter:

1. Subscribe to the podcast

Here's how to subscribe on your computer:

Click this link to head over to iTunes.
Click the button that says “View in iTunes”.
Then click the “Subscribe” button when iTunes loads up.

Here's how to subscribe on your iPhone/iPad/iPod:

Grab your phone or device and go to the iTunes store and search “The Business Buzz Podcast”.
Click on “Subscribe”.

Here's how to subscribe on your Android or other podcast app:

Search for “The Business Buzz Podcast” or enter in this URL if it asks for the podcast feed: https://creativehiveco.com/podcast
Click on “Subscribe”.

2. Submit an honest review

review_guide

3. Leave a comment (in this post) below

The deadline to enter is February 13.

On February 13, I'll be selecting five random winners from the comments below (and I'll check to make sure you submitted a review!)

That's it! Good luck!

Here's the first episode:

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The Business Buzz Podcast: For Makers, Artists & Designers

I wanted to share with you a kind of funny, kind of ironic, but kind of interesting story.

When I started my business Creative Hive Co, I told myself two things.

One, that I will never write a book and two, that I will never start a podcast.

But here I am today, hosting my own podcast.

It was mostly because, at the time, I had friends who have written books and who are published authors and writers and who do run podcasts and I got some insight as to how tedious and how time consuming writing a book or running a podcast can be.

Then you get to see the return on investment of either of these types of projects and it’s usually not very good.

My podcast got started because my assistant Brittany was on a road trip one day.

As you know with all road trips, especially if you’re not driving you start to think about things kind of like when you’re in the shower and some really good ideas come to you.

She sent me a text message with a really good idea and I was sold.

I thought it was a really good idea and over time I got convinced that a podcast was something I really wanted to do.

The reason I am doing it, the reason I started the Business Buzz Podcast, is not because of the money and I don’t ever intend to have sponsors, but I just want another way other than workshops, online webinars, and through my blog, to teach you and share with you what I know and you get to know how my brain works as well.

What is my podcast all about?

Throughout this entire show, I want to be sharing with you everything I know, marketing tips and strategies on how to build a stand out, online brand with your handmade business.

Now, I want to define what a brand means in my mind, but I think that the best way to define it is to contrast it with an Etsy shop.

We all know what Etsy is and what the landscape of an Etsy shop is like.

My missions for you is to build a brand that is long lasting and that can grow and live with you over 5 years, 10 years, 15 years or however long you want to be running your business. Don’t get me wrong, I don’t have a lot against Etsy.

I have my own Etsy shop, I love it, and I get sales from it, but running an Etsy shop by itself and not having your own website is in my opinion not a recipe for long term business building.

Etsy can change their layout overnight, they can take your shop down without any notice, they can change the layout of how Etsy looks and where you were once making tons of sales every day you might start seeing your traffic drop and all of that is outside your control.

My goal for you is to help you build a brand where you are like the house name brand that every family out there knows about, where you have insane brand awareness, and people are googling your name because everyone and their friends are telling everyone about your shop.

Having said that, here’s a little bit more about me just so you can get a glimpse of who I am as a person and a little bit into my life as well.

For those of you who don’t know, I am a total foodie.

I love cooking, I love baking, and most of all I love eating.

I love trying out new foods, trying out new restaurants, and I can bet you that I have probably eaten the craziest and weirdest things that you would either never want to touch with a ten-foot pole or that you have never heard of before.

I’m very adventurous with what kind of stuff.

I also love playing video games and board games.

I’m a total nerd and I’m really goofy.

I love making jokes, I’m a very positive and bubbly person, and I’m all about the positive stuff.

I hate watching TV shows that are super dramatic and make me want to cry and feel all tense inside – that’s really not what I’m all about.

One thing also that you may or may not know about me, is that I did not grow up in America.

In case I mispronounce a name, a thing, or if completely mess up saying an English or American proverb, idiom or slang, let’s just laugh about it and you can send me an email telling me how it should be said.

I would kind of identify as an entrepreneur.

I’m always coming up with product ideas and I actually run multiple businesses.

The most notable is Tiny Hands.

I started it in 2006 and this is where I design super cute scented food jewelry.

Think little cupcakes, waffles, doughnuts and I make necklaces, earrings, bracelets and best of all, they smell like what they look like.

Waffles smell like maple syrup, strawberry cupcakes smell like strawberries and so on.

I have done virtually every form of marketing that is out there revolving around running a handmade business.

I have tried so many different things, I’ve made mistakes, I’ve gone through failed projects, and I have seen a lot of success and I know what works and what doesn’t work and that is what my podcast is about.

It’s about me sharing my experiences and what I’ve found to be the best things that work to get you more traffic and more sales to your online brand.

Some of the really cool things that I’ve been able to accomplish with Tiny Hands:

You can go check this out yourself, but as of now I’ve got 30 thousand Facebook fans, about 32 thousand Instagram followers, I’m approaching 20 thousand Pinterest fans, and about 7 thousand email list subscribers.

I’ve also had a ton of experience working with brick and mortar stores, done a lot of wholesale, I’ve done trade shows, worked with sales representatives, and I do a lot of PR and publicity as well.

I have hired agencies and I’ve done it on my own, I’ve got Tiny Hands into some really huge TV shows like Parks & Recreation, and some other really small regional segments.

Some of the magazines Tiny Hands has been in: In Touch Magazine, Rachael Ray Every Day, Girls Life Magazine, and just a ton of other large online websites.I also have a small team of helpers. I have two production assistants and one of them also helps me do packing and shipping and I also have a virtual assistant that helps me manage all of the online stuff. I started Creative Hive Co in the fall of 2014 and this is where I help other makers, artists, and designers make a consistent income with their business online so they can spend more time with their family and do more of what they love.

The reason I started Creative Hive Co was, as I was learning the different ways that I could grow Tiny Hands, I took so many e-courses, I consulted with coaches and gurus, I read books, I attended so many webinars, and I was a part of so many forums and online communities just learning everything I could to grow my jewelry business.

Along the way, through my journey of exploring and learning, I came to realize that a lot of the marketing education that was available out there does not specifically address people who run handmade businesses.

Yes, a lot of the marketing concepts are the same, but people who run a handmade business have very specific and particular nuances that make it either more challenging or just different how you market your business.

There are topics and things that come up with a handmade business owner, that don’t come up for someone else’s product or someone selling an information product.

I recommend you listen to my podcast if you are a maker, artist or designer.

You might create something with your bare hands, you might sell a physical product like soap, jewelry, or children’s clothes or even if you’re an artist and you paint or illustrate online and you print your product on mugs or phone cases.

My podcast is for you if you want to build a long-term brand on your website and you want to get more traffic and more sales, so you can make a full-time income running your business.

Having said that, it doesn’t mean that if you have an Etsy shop the tips and strategies I have to share will not be relevant to you.

They absolutely still will be, but just so you know this will be my focus for the Business Buzz Podcast.

I want to give you an idea of what you can expect in future episodes.

We will be talking about things like raising prices, the differences between social media and PR, what are the three most important things you need for social media, how to run a subscription product for your business, how to track your numbers and why that’s important, blogging for your handmade shop, and outsourcing.

If all of that sounds interesting to you, what I would love for you to do right now is to head on over to BusinessBuzzPodcast.com and subscribe and please leave a review as well.

Thank you for listening!

Thanks for hanging out with me today! If you have any thoughts, ideas or feedback, feel free to leave a comment below.

If you enjoyed this episode, please share it using the social media buttons above and below this post.

And if you love what you're hearing, go ahead and subscribe to the Business Buzz Podcast on iTunes.

While you're there, could you leave an honest review? It'll take two minutes, tops. Ratings and reviews are extremely important – help me refine the content of the podcast and they also help it reach more makers and creatives like you!

If you have a question or guest suggestion for the podcast (it could be you or someone else!), head on over to BusinessBuzzPodcast.com. There's a box for you to ask your question.

Talk to you again soon!

The post #1: Welcome To The Business Buzz Podcast! appeared first on Creative Hive.

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Learn more about the Business Buzz Podcast, how it got started and a little bit about me, Mei, your host! I share some topics for upcoming podcast episodes so you can get a sense for what this podcast will be all about. Learn more about the Business Buzz Podcast, how it got started and a little bit about me, Mei, your host! I share some topics for upcoming podcast episodes so you can get a sense for what this podcast will be all about. Mei Pak clean