In 2023, we saw handmade sales take a bit of a nosedive, down by a hefty 40-50%.

Ouch!

But why did this happen?

In this blog post, I’m going to unpack five controversial opinions I’ve been thinking about how 2024 is going to affect the handmade industry.

I want to explain the reasons behind the market downfall and share with you what we need to do moving forward to keep our businesses afloat.

So, here are five harsh truths craft business owners need to hear.

No one

I’m sure you’ve encountered this before, where people on Instagram say, “Oh my god, I love your work!” but then they don’t buy it and you’re left stuck, wondering what went wrong.

It’s like pouring your heart and soul into your creations only to be met with a wall of admiration but no actual sales.

And you’re right, it’s beyond frustrating. 

The fact is: you’re not in business just for the applause. You’re here to make a living income from your passion.

So when those likes and …

What if just one small thing you can change in your business can 2x, 4x, or even 5x your income?

I’m talking about something so small that it turns out to be much easier to do than what you’re currently doing to promote your business and get more sales.

You would want that, right?

That’s what we’ll be talking about here in this blog, so keep on reading below so you can learn more about the one small tweak that can make huge changes in your business, …

Last week, my husband Peter brought me on a spontaneous Disneyland day trip.

Of course, like with everything I do, I’m always finding the parallels with business.

There is always something we can learn from these experiences, especially from Disney – which, at the end of the day, is a pretty amazing business to model after, whenever we can.

So, this blog post is all about sharing my observations with you on what I found interesting that Disney does and how we can apply that to our …