A few weeks ago, I wrote a post on my Ladder Discount sale that I do every year for Black Friday and Cyber Monday.
I asked if you wanted to see a follow-up post to that where I share with you the results I got from implementing that Ladder Discount sale this year.
And I got a lot of comments saying that you would like that, so this is it!
I’m going to give you a report on how much money I made on my Black Friday and Cyber Monday sales, what worked, and what didn’t.
Hi, my name is Mei Pak and I help makers, artists and designers make a living from selling their handmade products online.
In a nutshell, it’s a one day only sale that I do once a year, the sale starts at 10am with a huge 35% off discount.
That lasts for two hours, and then the discount gets smaller and smaller as the time passes.
By the time it’s 11:59 pm, right before midnight, that discount is only 5%.
Then on Cyber Monday, I offer $5 off my subscription product, the Necklace of the Month Club for every month a person is subscribed, so it’s not just the first month’s order.
First, let’s talk about how much money I made.