Want to know how to use Instagram stories successfully for your handmade business?
In this post, I’m going to share with you the low down, everything you need to know to get started with Instagram stories today.
Hi, my name is Mei and I help makers, artists and designers make a consistent income from selling their handmade products online.
Let’s start at the very beginning – what are Instagram Stories? Everyone is familiar with the Instagram feed. When you post to Instagram, these are the images that show up in your follower’s newsfeeds and on your Instagram profile page.
I like to think of these images as your portfolio, it’s where you should be putting your best images because this is mostly how people will judge whether or not they should follow your account.
If your last 9 posts have 5 images of a cat, people probably aren’t going to follow you (unless you’re running a cat account).
Stories are a new-ish feature that was introduced in 2016 as a way of giving viewers what they want: more content and video. You can post either an image or a video as a story, and your story disappears 24 hours after posting.
You might be wondering, why create so much content if it just goes away after 24 hours?
Well, two reasons:
- stories are a great tool for increasing engagement
- you can use stories as highlights (it’s the secret trick for giving your stories maximum impact)
Let’s hit these two points and then I’ll get into more tricks for making the most of your Instagram stories!