How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.)
Take a Guess
Take a look at the two photos below. They depict the same pair of sandals; one shows them as they might be used after purchase, the second as they might appear in a store. Which image will generate more traffic? Go ahead and guess before scrolling on.
In this case, the seller had chosen the image with feet as the primary image. When we tested both, the image of the sandals alone generated 30-50% more traffic.
Now, try the same exercise with these two photos of a necklace: [Read more…]