I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
starting a business
get more traffic
running a business
make more sales
growing a business
mindset & productivity
pricing & money
selling on etsy
selling on amazon
Can you just imagine how incredible it would be to launch a new product and have it sell out in just 24 hours?
The rush of adrenaline and the sense of accomplishment just watching orders come in one after the other… That would be awesome!
It’s an amazing feeling when the product you’ve been working on for months and months finally launches and becomes an instant hit.
In this blog post, we will talk about how to launch products like a pro and sell out within 24 hours.
A sold-out product in 24 hours after launching is definitely an impressive accomplishment, and it is the dream of many handmade business owners.
Not only is it a financial success, but it also shows that your business is truly in demand and people want what you make.
That’s the BEST feeling ever.
It’s important to note, however, that product launches take more than just creating the product and listing it on your website.
Here are a few tips that you can do to leave people wanting more of your products.
Launching a product can be a costly and time-consuming process, so it is important to make sure that there is a market for your product before investing too much time and resources into it.
A product only sells well if your target customers already see the value in it.
This is why it is important for you to do prior research to see if your product has the potential to sell well and if there is already a demand for it.
Market research will also help you understand your target audience better.
You can learn more about the market, your target audience, and their needs and preferences.
When you know your target audience well, you can create products that meet their needs and that people actually want and are willing to pay for.
Giving your email subscribers a special first look at your new products is a smart strategy for several reasons.
First, it will make them feel valued and give them a sense of exclusivity.
They will appreciate that they’re one of the first to know about your latest products.
Second, it will help generate buzz around your launch and get people talking.
And third, you can use this as a way to gather feedback from your most engaged customers, which can help you fine tune things prior to the big launch.
In addition to providing exclusive content, you might also consider offering your email subscribers a special discount or other incentive to encourage them to make a purchase.
This could be a limited-time offer or a bundle deal that is only available to subscribers.
A great way to get ready for your product launch is by hosting a pre-launch giveaway on social media.
Don’t forget to advertise the giveaway frequently and consistently.
You could create social media posts, email newsletters, and blog articles that showcase the giveaway and encourage people to participate.
Be sure to provide clear instructions on how to enter, and any relevant terms and conditions.
You could ask your audience to do things like follow all your social media pages, subscribe to your mailing list, or tag their friends in the comments.
You’ll pick the winner from those who engaged with your brand, which will help to build more excitement and interest in your upcoming launch.
Another effective way to generate interest in your upcoming product launch is to build up your online presence through content marketing.
You can create teasers, feature behind-the-scenes footage, or even sneak peeks of your product, and share them on social media.
The goal is to build anticipation and get people excited for your launch day.
You can achieve this through social media and email.
When you provide valuable content that your subscribers will find interesting and useful, it’ll make them excited about your brand’s new collection or product.
Make sure you invest time and effort into creating engaging content that will capture the interest of your target audience and keep them engaged leading up to your launch.
While it’s important that you build anticipation for your upcoming product launch, you don’t have to exhaust yourself.
You can get the help of influencers for this and reach more people in the process.
A 15-second shout out can bring you lots of traffic to your store and potentially give you thousands of dollars in sales, like it has for many of the students I’ve taught influencer marketing to.
However, it is important to work with the right influencer.
Don’t work with just any influencer.
When it comes to working with influencers, it’s important to find the right fit for your brand.
Take the time to do some research and identify an influencer whose audience aligns with your target audience.
You’ll be more likely to reach the right people with your message.
Influencers are always on the lookout for great products to share with their followers, so they love working with brands whose products align with their own.
This way, you can create a mutually beneficial relationship with influencers and oftentimes, this means not having to pay for influencer features.
If you want to learn more about how to do this, I host a free workshop where I’ll talk about influencer marketing and how you can lean on influencers to help promote your store for you, so you don’t have to worry about marketing yourself.
Check out this link and come join me!
It’s important to be strategic when it comes to launching new products.
Launching too frequently can be exhausting for both you and your audience, and launching too infrequently might make your followers forget who you are.
Product launches shouldn’t be done on a whim.
It involves a lot of planning, strategizing, and researching.
So don’t expect too much for your first product launch but you can learn from it as you go.
Are you currently working on a new product line? Tell us more about it in the comments!
And don’t forget to check out my YouTube channel for more handmade business tips and tricks!
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This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers and more!
The #1 mistake people make with Etsy & social media that causes shops to FLOP
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How to make sales in your handmade shop with ease so you can finally get to 6-figures
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