Do you ever wonder how magazines and blogs find all of the products that they feature in their articles? Some of them come from the research efforts of the writers and bloggers. But a lot of those ideas come from business owners pitching their products. You, too, can pitch the media and see your products featured in magazines and blogs!

Before You Pitch: Build a Media List

While you could run out and start emailing any blogger or magazine editor you can find, the best approach to …

If you’ve sent email pitches to blogs and editors but have gotten fewer responses than you’d like, the issue may lie in the email pitch that you wrote!

I got an email asking me to critique a pitch, and I put this video together because it’s so much easier relaying feedback this way.

Crafting your email pitch goes beyond following a template. More and more people are learning how to use copy and paste pitches and bloggers are becoming desensitized to what used to be a good …

Pitching the media isn’t difficult, and with the right tools you’ll make it easy for bloggers and editors to work with you.

Spend a little bit of time to make sure these top 3 things are in order before you pitch, and you’ll have a much greater chance of being featured.

In this post I’ll cover some of the key items you should have readily available before you send that pitch!

1. A great website

Your website is your products’ online home. It’s not the same as …

With so many options for spreading the word about your business—social media, Facebook ads, online marketplaces, traditional advertising—it’s guaranteed that your efforts will lead to sales, right?

Not necessarily.

There’s no such thing as a guarantee for any aspect of marketing your handmade business.

No one can guarantee that daily Facebook posts will bring you five new fans each day.

Writing one blog post per week doesn’t mean it will lead to a sale each week.

Let’s be honest, if we could make those predictions, we’d all …