Have you ever wondered how other people get such perfect shots of their products?
The ones where the product appears to be floating off the page?
With a seamless white background? Yeah, that one.
You see these photos on top brands like Paper Source, Burt's Bees, ModCloth, Nordstrom and more.
I'm going to show you how you can take your own product photos on a white background in this super easy and affordable set up!
Why white product photos?
But first, why is it the industry standard to have product photos on white?
- Firstly, they present your products with the least distractions.
Online shopping is completely normal these days, but for a lot of us, we want to know what we're getting in the mail.
It's your responsibility as the seller to represent your products with accurate photos of them.
- Secondly, they're media friendly, which means you're more likely to be featured in a popular blog or magazine.
As an editor of a blog or magazine, part of their job is seeking for cool products to feature.
Editors always want white background product photos so they can easily include your item on their magazine or website, without doing tons of editing.
- Thirdly, they give your shop a more consistent look.
This makes customers feel that you're professional and increases trust in shopping with you.
I have critiqued dozens of Etsy shops and the number 1 reason for lack of sales is the poor quality of photos.
Don't make that mistake. Re-photograph your products if you need to. It'll be worth it!
What you need and where to get them
- Lightbox
- A lightbox is made with white see-through material to allow for light to shine through, but softens direct light for minimal shadows (yay!)
- get them for cheap on Ebay ~$15-20
- or make your own with a cardboard box and white fabric (downside is it's not collapsible, but does the trick!)
- Clamp lights
- home improvement store like Home Depot, Lowes or Menards ~$10 each
- get three clamp lights
- 100 watt daylight light bulbs
- home improvement store or Target ~$7 each
- get three, one for each light
- Camera that allows you to configure settings
- A tripod is optional
- Place for you to set up and clamp on lights
- Photo editing software
Misconceptions about photographing your products on white
I also want to mention a few misconceptions on this process of taking product shots on white background.
- You don't need a fancy, expensive DSLR camera to take great photos. I can take perfect product photos using just my iPhone 5!
- You don't need sunlight at all. You can literally snap your photos in a dark room.
- You will need to edit your photos using photo editing software – so don't expect them to look perfect from the get go.
- You won't need to buy Photoshop for your photo editing software, there are great free ones you can use!
How to set up your equipment
Here are some photos of how I set up my cheapo (and totally not classy) lightbox.
It will be tricky to find a spot to clamp on the lights, but consider dragging over chairs, furniture or storage bins (with stuff inside for the weight).
From the photo above, the left and right lamps are clamped on to the pink chair. The top light is clamped on to the closet shelf fixture.
A few rules to ensure your photos turn out perfect:
- Use three lamps, one on top, left and right for the best light
- Insert a piece of white paper or cardstock behind your product
- Turn off all other light sources in the room (including sun light) so that the lighting in your picture is consistent
- When you are starting out, snap more photos than you think you'll need.
- Don't use flash!
Jewelry hack: To hang necklaces in the lightbox, I poke through two headpins and curve them into hooks for hanging the necklace! (See photo above.)
Camera settings- ISO, white balance, F-stop,
Now that you have everything set up, you're ready to start snapping some photos like the paparazzi!
We need to configure your camera so that it takes the best shots of your product.
Don't be scared of this step, I'll help boil down the technical stuff down to easy-to-understand concepts!
ISO, aperture and shutter speed are three settings that are just different ways that control the brightness of your photos.
- ISO: the higher the number, the brighter the photo but the lower the photo quality (you'll get lots of grains called “noise”)
- ISO examples: 200, 400, 600, 800
- Aperture: the lower the number, the brighter the photo but the less out of focus your product is
- Aperture examples: f/2, f/2.8, f/5.6, f/8
- Shutter speed: the smaller the number under “1”, the brighter the photo but the more sensitive your camera is to hand movement causing blurry photos (if not using a tripod)
- Shutter speed examples: 1/250, 1/60, 1/30, 1/5
White balance is the fourth setting you need to know.
It sets the white hue of your photos. Setting the wrong white balance can make your photo look too blue or orange. We want it just right!
White balance settings are not always the same from camera to camera.
I recommend you take one photo using each of the different white balance options.
This way you can look at which photo turned out the best – and memorize that!
Consult your camera's manual to check how you can configure these four settings.
Practice, practice, practice.
The first few times, you'll feel confused and slow at taking photos.
Once you find that perfect configuration, write it down or memorize it (just make sure your set up is always the same, or your settings may change).
Voila, the unedited photo straight out of the camera
Something I didn't understand when I was first starting out, was I kept getting grey photos like this.
I could never achieve the flawless white background straight out of the camera.
As I mentioned earlier, you will need to edit your photos later. There's no way around it!
This apple necklace photo is how your photo should look as well.
In a follow up post, I'll show you exactly how to edit your photo to get that white background and in under ONE minute.
Questions, comments, concerns?
Leave me a comment if you have any resources or tips to share!
And if you have questions or comments, be sure to let me know too so I can help.
fantastic… thankyou thankyou thankyou xoxo
You’re most welcome, Kylie! Good luck with your own photos! Don’t forget to watch the follow-up video on how to edit your photos too:
https://creativehiveco.com/how-to-edit-product-photos-for-a-white-background-in-one-minute/
Thank you so much Mei! I’m having great fun today getting myself set up and practising hard! I want to revolutionize the photos in my Etsy shop BlackSquirrelHome. I sell vintage homewares and upcycled pieces. I’ve long wanted to get to grips with getting a consistent background and having really professional looking pics. I think the way you’ve explained everything is unbelievably simple and so helpful. You’re so generous to share your expertise in this way :) Wish me luck for my shop revamp!! :) Thanks so much again :) Ally
What if you are photographing clothing items? Any tips for a set up? Thanks.
I am also looking for tips on photographing clothing. Any ideas that could be provided would be most appreciated. Thank you!
Dianna and Amy,
With apparel photography, the same set up applies, except instead of a tiny lightbox you want to use the same concept at a much larger scale.
Here’s what this can look like: http://www.removethebackground.com/wp-content/uploads/sites/28/2014/06/2Apparel-lighting_-1-mono-light-setup-908×425.png
It would be a good idea to photograph on both a mannequin and on a model too!
This lighting kit would be a good fit if you’re looking for a more affordable set up. It’s similar to the one I use for my video set up:
http://www.amazon.com/LimoStudio-Photography-Portrait-Umbrella-Continuous-Lighting/dp/B005FHZ2SI/ref=sr_1_1?ie=UTF8&qid=1423722111&sr=8-1&keywords=studio+lighting
Love the simpleness of the set up and fabulous result.
For ceramics, especially homeware, do I need some life shots to show how fantastic it can be used and to encourage customs imaginations of a life style or function of the product?
Thank you! Yes, those life shots are important for any and every product, no matter what you sell.
Hi Mei – I design and make quilts for babie, toddlers & young children. My biggest, biggest problem and the one that gives me nightmares is the photographs. How do I photograph them??????
Just checked out your website, Stephanie, and it looks like you’ve photographed your quilts very well! The only thing I would edit on your photos is the white balance. They are currently looking very yellow! But they are good photos, nonetheless :)
I”m seeing full 24″ lightbox kits on eBay for around $40 – they come with light stands, daylight compact fluorescent bulbs, and mini tripods for either phone or DSLR…Just wondering – do you think the clamp light set up is preferable? These kits seem like a cheap & easy way to go
http://www.ebay.com/itm/24-Photo-Studio-Photography-Tent-Softbox-Lighting-Kit-with-Light-Tripod/
Hello, Mei!
Thank you so much for sharing!
I would like to hear your recommendations regarding photos of home decor, night lamps in particular.
Thank you in advance!
Thank you, I needed this. My pictures on my site are pitiful.
I make wind chimes, lamps & chandeliers. I can usually photograph the lamps without too much trouble, but when it comes to the wind chimes & chandeliers – I have a really hard time. Mostly due to their size. Any suggestions? I need to hang them so providing a plain background is difficult.
Hello,
all my photos are excellent but I still fail to increase sales. :(
https://www.etsy.com/shop/SerZiHandicrafts?ref=pr_shop_more
Zivile
Hey Zivile! What have you been doing to market your shop? Having great photos and great products doesn’t mean anything if you’re not getting targeted traffic to your site.
Mei:
This works great for jewelry items. But what about bigger items that are are 10 to 12 inches tall? How would you set up the lighting for those?
Hey Uta, same concept applies. Just need a bigger lightbox or create your own.
Thanks Mei. =) I have about 3 different sizes of lights with some sort of fabric in front for the light box effect but I either don’t put them in the right spot or they are not big enough. I guess I need to keep trying. =)
It sounds like you’ve got the right things. Placement of lighting should be the same. Check your camera settings and be sure you’re editing your photos afterwards :)
I sell makeup bags, any suggestions as to how to set them up for a White background
Its always a better choice to take a product shot in white background but if that shot is not perfect enough then Photoshop can help. Yes its so easy to remove background from any image in Photoshop and after removing the existing background it is just needed to place it in whichever background you want.
Thank you, you! make things sound simple and so easy to understand
You are a good and generous person Mei…I am using your input to improve…thanks Charlie
How do I set up a white background for a crib or my larger items like ponchos? If I had white walls, this wouldn’t be an issue at all, but my whole house is blue, grey, or sand colored.
Hi Mui
Thank you for your advise. I have just ordered a light box and tripod with remote shutter (to alleviate camera shake) for a LOT less than expected. All light boxes I looked at have built in LED lights, so I ordered one ot these. I do have a couple of questions though…
Firstly, do you have an opinion on the built in lights and will I still need alternate lighting?
And, as I’m using a Samsung s6 edge to take photos (can’t afford new camera) I can’t figure out how to change all the settings separately as you suggest, just has presets. Can you advise, or know someone that can, what settings I should be using.
Oh sorry, one final question, you state we should use a white background, which the light box has, but it also includes a black one. My products are often white cards, so I’m wondering if black would be better for these to avoid blending into background. What do you think?
Thanks for your time, I’m doing your 30day challenge and so far it’s proving very helpful.
Liza
I did the whole white background thing and while the photos looked great, I didn’t like the cold look. I started using backgrounds and props and I’ve gotten a MUCH bigger response from everyone. There is noticeably increased interest in my product now and business has picked up tremendously.
This is very helpful as I’m trying to revamp my product blog! Thanks http://www.kendrareviews.com
Thanks so much for your help.
One question. I am photographing bottles. their is a shadow on the bottom where the bottle meets the bottom of the white screen in the box. When I use the trick you demostrated to create a while background the shaddow from the bottle creates is still there . Is their a trick to get rid of that grey shaddow
Hi one more question is their a way to focus in on a specific area to clean that area up so it is white.
I find that large areas of the background is white but an area is still a bit grey so I would like to lighten that area further so it is white also
This is very helpful. hope you will share more.
This helped so much! Thank you!
I didnt get the results i wanted.
My item is a table lamp and the shade is white. the tool removed the shade as well….
Hi,
Every think is working properly as you have described in you video one and only problem is unable to save the edited pics in Jpg mode kindly suggest what to do.
Regards
Your reply awaiting
Nice to read your article. There is no doubt that white background can present the products with least distractions. Apart from white background I would like to say some background color those can also infuse brand identity into the shots and help to drive more sales. Those are:
1. Neutrals
2. Black backgrounds
3. Solid colors
4. Patterns
5. Wood backgrounds
6. Tiles
7. Bokeh
8. Textures
9. Contextual backgrounds
I can’t believe how easy this is! I’ve struggled with my photos for the longest.
Thank you so very much!
thank you, thank you, thank you, and thank sooooooooooooooo much. I would give you a big hug if you were in front of me right now!!! you made everything soooooooooooo simple to understand. actually far more simple than all the freaking youtube vids out there. omg thanks again. really appreciate you writing this
Thank you so much for this best idea that you have described here perfectly.
Gimp does not work for apple. Do you have anothe app suggestion?
Thanks Bennur
Product photography is the most important to grow your product selling. It depends on how you captured and edit your photos exactly. It would be much better if you add the shadow on your product with a white background.
I appreciate your product photography tips.
This is what i was looking for my products. Thank you so much.
I’m amazed, I have to admit. Rarely do I come across a blog that’s equally educative and entertaining,
and without a doubt, you have hit the nail on the head. The issue is something which too few people are
speaking intelligently about. I’m very happy I found this
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Hi, great quick and dirty way to whiten product photo backgrounds.
I must say however, that I don’t think your pictures are properly white balanced to begin with, which you *should* do with your camera prior to taking your pictures. What you did in photoshop with the eye dropper wasn’t as much whitening your background as it was color balancing your photo using the background as a reference point. What that does it alter the color of your product as well which won’t always produce the desired result. Your background wasn’t just a light grey but had definite purplish tones.
Effective topic but it not difficult to do . After read your post hopefully everyone will get it to do . I appreciated your post .
Helpful article to learn why to capture product on a white background. learned a lot and appreciate your effort
I sell decorated cookies. Some of my cookies in my bridal line are white, or in my Halloween line, such as the ghosts.
How would I photograph them on a white background. I don’t think they would show up. What would the alternative be. Thank you so much for you post. It is extremely helpful to me as it answered all my questions except the one above.
I was told by someone on Facebook that my backgrounds should be colorful, using many colors to make my website cheerful. So that’s what I did. I was also told to embellish my photos with things like beads, sparkly stuff, food etc. My sales have not been good. Could that be the reason why? Maybe my customers think my website looks too busy. I just don’t know. Please advise. Thank you.
Awesome this article outstanding and very helping post. I have been searching this type for more knowledge. Few days ago I saw and read magnificent. this post help me help for others must be better.
Hello,
Thank you so much for your valuable information this is very helpful for me and I was confused about white background now I get this.
I am realy appreciate to see your valuable post.thank you for sharing us.
Hey👍🏻 Thanks! You said you use your iPhone 5. For jewelry shoots. I can’t change aperture iso in my iPhone 6. So I’d be curious about what photo app you use to get the image white???
Thanx!
I’d get a white sheet or some white boards, or go the long way round using fotofuz, or photoshop, you can remove any background you have and replace it with white. it’s time consuming though so depends on how many products you have to photo. x x x
Amazing post, thank you very much
As with any products, white background is the best option for visualizing every details of the product on sites. There are lot of ways to get white background against product. We can achieve it by outsourcing, choosing an online automation tool, using photoshop, assigning to an employee, hiring a production assistant and many other ways. But there are both pros and cons with all those options. Hope, your all set up for white background would be great help who wants quality product image .
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very misleading. that picture is not a white background. not even sure what the color is.
I really looking for these kinds of posts for a long time. Thank you for sharing with us.
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Thanks for sharing such a great article. Ecommerce business owners hand over their project to photographers. They take those product photos of their own mechanism. I will implement your knowledge. One more thing can you suggest to me which outsource image editing company is the best for product photo editing? By the way, keep up the good work.