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How to take perfect product photos on a white background

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How to Take Perfect Product Photos On A White BackgroundHave you ever wondered how other people get such perfect shots of their products?

The ones where the product appears to be floating off the page?

With a seamless white background? Yeah, that one.

You see these photos on top brands like Paper Source, Burt's Bees, ModCloth, Nordstrom and more.

I'm going to show you how you can take your own product photos on a white background in this super easy and affordable set up!

How to take perfect product photos on a white background

Why white product photos?

But first, why is it the industry standard to have product photos on white?

  • Firstly, they present your products with the least distractions.

Online shopping is completely normal these days, but for a lot of us, we want to know what we're getting in the mail.

It's your responsibility as the seller to represent your products with accurate photos of them.

  • Secondly, they're media friendly, which means you're more likely to be featured in a popular blog or magazine.

As an editor of a blog or magazine, part of their job is seeking for cool products to feature.

Editors always want white background product photos so they can easily include your item on their magazine or website, without doing tons of editing.

  • Thirdly, they give your shop a more consistent look.

This makes customers feel that you're professional and increases trust in shopping with you.

I have critiqued dozens of Etsy shops and the number 1 reason for lack of sales is the poor quality of photos.

Don't make that mistake. Re-photograph your products if you need to. It'll be worth it!

How to Take Perfect Product Photos On A White Background

What you need and where to get them

    • Lightbox
      • A lightbox is made with white see-through material to allow for light to shine through, but softens direct light for minimal shadows (yay!)
      • get them for cheap on Ebay ~$15-20
      • or make your own with a cardboard box and white fabric (downside is it's not collapsible, but does the trick!)
    • Clamp lights
      • home improvement store like Home Depot, Lowes or Menards ~$10 each
      • get three clamp lights
    • 100 watt daylight light bulbs
      • home improvement store or Target ~$7 each
      • get three, one for each light
    • Camera that allows you to configure settings
      • A tripod is optional
    • Place for you to set up and clamp on lights
    • Photo editing software

Misconceptions about photographing your products on white

I also want to mention a few misconceptions on this process of taking product shots on white background.

  1. You don't need a fancy, expensive DSLR camera to take great photos. I can take perfect product photos using just my iPhone 5!
  2. You don't need sunlight at all. You can literally snap your photos in a dark room.
  3. You will need to edit your photos using photo editing software – so don't expect them to look perfect from the get go.
  4. You won't need to buy Photoshop for your photo editing software, there are great free ones you can use!

How to set up your equipment

How to Take Perfect Product Photos On A White Background

Here are some photos of how I set up my cheapo (and totally not classy) lightbox.

It will be tricky to find a spot to clamp on the lights, but consider dragging over chairs, furniture or storage bins (with stuff inside for the weight).

From the photo above, the left and right lamps are clamped on to the pink chair. The top light is clamped on to the closet shelf fixture.

A few rules to ensure your photos turn out perfect:

  1. Use three lamps, one on top, left and right for the best light
  2. Insert a piece of white paper or cardstock behind your product
  3. Turn off all other light sources in the room (including sun light) so that the lighting in your picture is consistent
  4. When you are starting out, snap more photos than you think you'll need.
  5. Don't use flash!

Jewelry hack: To hang necklaces in the lightbox, I poke through two headpins and curve them into hooks for hanging the necklace! (See photo above.)

Camera settings- ISO, white balance, F-stop,

Now that you have everything set up, you're ready to start snapping some photos like the paparazzi!

We need to configure your camera so that it takes the best shots of your product.

Don't be scared of this step, I'll help boil down the technical stuff down to easy-to-understand concepts!

ISO, aperture and shutter speed are three settings that are just different ways that control the brightness of your photos.

  • ISO: the higher the number, the brighter the photo but the lower the photo quality (you'll get lots of grains called “noise”)
    • ISO examples: 200, 400, 600, 800
  • Aperture: the lower the number, the brighter the photo but the less out of focus your product is
    • Aperture examples: f/2, f/2.8, f/5.6, f/8
  • Shutter speed: the smaller the number under “1”, the brighter the photo but the more sensitive your camera is to hand movement causing blurry photos (if not using a tripod)
    • Shutter speed examples: 1/250, 1/60, 1/30, 1/5

White balance is the fourth setting you need to know.

It sets the white hue of your photos. Setting the wrong white balance can make your photo look too blue or orange. We want it just right!

White balance settings are not always the same from camera to camera.

I recommend you take one photo using each of the different white balance options.

This way you can look at which photo turned out the best – and memorize that!

Consult your camera's manual to check how you can configure these four settings.

Practice, practice, practice. 

The first few times, you'll feel confused and slow at taking photos.

Once you find that perfect configuration, write it down or memorize it (just make sure your set up is always the same, or your settings may change).

Voila, the unedited photo straight out of the camera

How to Take Perfect Product Photos On A White Background

Something I didn't understand when I was first starting out, was I kept getting grey photos like this.

I could never achieve the flawless white background straight out of the camera.

As I mentioned earlier, you will need to edit your photos later. There's no way around it!

This apple necklace photo is how your photo should look as well.

In a follow up post, I'll show you exactly how to edit your photo to get that white background and in under ONE minute.

Questions, comments, concerns?

Leave me a comment if you have any resources or tips to share!

And if you have questions or comments, be sure to let me know too so I can help.


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Comments

  1. kylie says

    February 11, 2015 at 2:40 pm

    fantastic… thankyou thankyou thankyou xoxo

    Reply
    • Mei says

      February 11, 2015 at 2:42 pm

      You’re most welcome, Kylie! Good luck with your own photos! Don’t forget to watch the follow-up video on how to edit your photos too:
      https://creativehiveco.com/how-to-edit-product-photos-for-a-white-background-in-one-minute/

      Reply
    • Alison Watson says

      January 12, 2017 at 5:45 am

      Thank you so much Mei! I’m having great fun today getting myself set up and practising hard! I want to revolutionize the photos in my Etsy shop BlackSquirrelHome. I sell vintage homewares and upcycled pieces. I’ve long wanted to get to grips with getting a consistent background and having really professional looking pics. I think the way you’ve explained everything is unbelievably simple and so helpful. You’re so generous to share your expertise in this way :) Wish me luck for my shop revamp!! :) Thanks so much again :) Ally

      Reply
  2. Dianna says

    February 11, 2015 at 7:34 pm

    What if you are photographing clothing items? Any tips for a set up? Thanks.

    Reply
    • Amy says

      February 11, 2015 at 10:07 pm

      I am also looking for tips on photographing clothing. Any ideas that could be provided would be most appreciated. Thank you!

      Reply
      • Mei says

        February 12, 2015 at 12:22 am

        Dianna and Amy,

        With apparel photography, the same set up applies, except instead of a tiny lightbox you want to use the same concept at a much larger scale.

        Here’s what this can look like: http://www.removethebackground.com/wp-content/uploads/sites/28/2014/06/2Apparel-lighting_-1-mono-light-setup-908×425.png

        It would be a good idea to photograph on both a mannequin and on a model too!

        This lighting kit would be a good fit if you’re looking for a more affordable set up. It’s similar to the one I use for my video set up:
        http://www.amazon.com/LimoStudio-Photography-Portrait-Umbrella-Continuous-Lighting/dp/B005FHZ2SI/ref=sr_1_1?ie=UTF8&qid=1423722111&sr=8-1&keywords=studio+lighting

        Reply
  3. TianCeramics says

    February 27, 2016 at 4:03 am

    Love the simpleness of the set up and fabulous result.

    For ceramics, especially homeware, do I need some life shots to show how fantastic it can be used and to encourage customs imaginations of a life style or function of the product?

    Reply
    • Mei says

      February 28, 2016 at 11:06 am

      Thank you! Yes, those life shots are important for any and every product, no matter what you sell.

      Reply
  4. Stephanie says

    April 4, 2016 at 9:19 am

    Hi Mei – I design and make quilts for babie, toddlers & young children. My biggest, biggest problem and the one that gives me nightmares is the photographs. How do I photograph them??????

    Reply
    • Mei says

      April 26, 2016 at 7:49 am

      Just checked out your website, Stephanie, and it looks like you’ve photographed your quilts very well! The only thing I would edit on your photos is the white balance. They are currently looking very yellow! But they are good photos, nonetheless :)

      Reply
  5. Terra says

    April 30, 2016 at 10:37 am

    I”m seeing full 24″ lightbox kits on eBay for around $40 – they come with light stands, daylight compact fluorescent bulbs, and mini tripods for either phone or DSLR…Just wondering – do you think the clamp light set up is preferable? These kits seem like a cheap & easy way to go

    http://www.ebay.com/itm/24-Photo-Studio-Photography-Tent-Softbox-Lighting-Kit-with-Light-Tripod/

    Reply
  6. Alex says

    July 28, 2016 at 6:42 am

    Hello, Mei!
    Thank you so much for sharing!
    I would like to hear your recommendations regarding photos of home decor, night lamps in particular.
    Thank you in advance!

    Reply
  7. Shemma Stevens says

    October 22, 2016 at 4:43 pm

    Thank you, I needed this. My pictures on my site are pitiful.

    Reply
  8. audrey says

    November 7, 2016 at 11:08 am

    I make wind chimes, lamps & chandeliers. I can usually photograph the lamps without too much trouble, but when it comes to the wind chimes & chandeliers – I have a really hard time. Mostly due to their size. Any suggestions? I need to hang them so providing a plain background is difficult.

    Reply
  9. Zivilė says

    November 17, 2016 at 1:46 pm

    Hello,
    all my photos are excellent but I still fail to increase sales. :(
    https://www.etsy.com/shop/SerZiHandicrafts?ref=pr_shop_more
    Zivile

    Reply
    • Mei says

      November 17, 2016 at 6:40 pm

      Hey Zivile! What have you been doing to market your shop? Having great photos and great products doesn’t mean anything if you’re not getting targeted traffic to your site.

      Reply
  10. Uta says

    November 19, 2016 at 1:52 pm

    Mei:
    This works great for jewelry items. But what about bigger items that are are 10 to 12 inches tall? How would you set up the lighting for those?

    Reply
    • Mei says

      November 19, 2016 at 7:35 pm

      Hey Uta, same concept applies. Just need a bigger lightbox or create your own.

      Reply
      • Uta says

        November 20, 2016 at 10:29 am

        Thanks Mei. =) I have about 3 different sizes of lights with some sort of fabric in front for the light box effect but I either don’t put them in the right spot or they are not big enough. I guess I need to keep trying. =)

        Reply
        • Mei says

          November 28, 2016 at 4:27 pm

          It sounds like you’ve got the right things. Placement of lighting should be the same. Check your camera settings and be sure you’re editing your photos afterwards :)

          Reply
  11. Barbra says

    December 8, 2016 at 8:59 am

    I sell makeup bags, any suggestions as to how to set them up for a White background

    Reply
  12. Anila Jain says

    December 25, 2016 at 10:52 pm

    Its always a better choice to take a product shot in white background but if that shot is not perfect enough then Photoshop can help. Yes its so easy to remove background from any image in Photoshop and after removing the existing background it is just needed to place it in whichever background you want.

    Reply
  13. Traci Manning says

    December 31, 2016 at 3:29 pm

    Thank you, you! make things sound simple and so easy to understand

    Reply
  14. charlie says

    January 14, 2017 at 3:53 pm

    You are a good and generous person Mei…I am using your input to improve…thanks Charlie

    Reply
  15. Shannon Hinojos says

    February 8, 2017 at 6:02 pm

    How do I set up a white background for a crib or my larger items like ponchos? If I had white walls, this wouldn’t be an issue at all, but my whole house is blue, grey, or sand colored.

    Reply
  16. Liza Shaw says

    February 10, 2017 at 8:23 am

    Hi Mui
    Thank you for your advise. I have just ordered a light box and tripod with remote shutter (to alleviate camera shake) for a LOT less than expected. All light boxes I looked at have built in LED lights, so I ordered one ot these. I do have a couple of questions though…

    Firstly, do you have an opinion on the built in lights and will I still need alternate lighting?
    And, as I’m using a Samsung s6 edge to take photos (can’t afford new camera) I can’t figure out how to change all the settings separately as you suggest, just has presets. Can you advise, or know someone that can, what settings I should be using.

    Oh sorry, one final question, you state we should use a white background, which the light box has, but it also includes a black one. My products are often white cards, so I’m wondering if black would be better for these to avoid blending into background. What do you think?

    Thanks for your time, I’m doing your 30day challenge and so far it’s proving very helpful.

    Liza

    Reply
  17. Laura says

    February 19, 2017 at 12:27 pm

    I did the whole white background thing and while the photos looked great, I didn’t like the cold look. I started using backgrounds and props and I’ve gotten a MUCH bigger response from everyone. There is noticeably increased interest in my product now and business has picked up tremendously.

    Reply
  18. Kendra says

    October 4, 2017 at 2:56 pm

    This is very helpful as I’m trying to revamp my product blog! Thanks http://www.kendrareviews.com

    Reply
  19. Roger Scott says

    October 28, 2017 at 12:43 pm

    Thanks so much for your help.
    One question. I am photographing bottles. their is a shadow on the bottom where the bottle meets the bottom of the white screen in the box. When I use the trick you demostrated to create a while background the shaddow from the bottle creates is still there . Is their a trick to get rid of that grey shaddow

    Reply
  20. Roger Scott says

    October 28, 2017 at 12:52 pm

    Hi one more question is their a way to focus in on a specific area to clean that area up so it is white.

    I find that large areas of the background is white but an area is still a bit grey so I would like to lighten that area further so it is white also

    Reply
  21. Erika Pieu says

    November 26, 2017 at 4:08 am

    This is very helpful. hope you will share more.

    Reply
  22. Kristen says

    December 31, 2017 at 11:19 am

    This helped so much! Thank you!

    Reply
  23. Layla says

    February 6, 2018 at 5:29 pm

    I didnt get the results i wanted.

    My item is a table lamp and the shade is white. the tool removed the shade as well….

    Reply
  24. Ahmed says

    April 23, 2018 at 3:56 am

    Hi,
    Every think is working properly as you have described in you video one and only problem is unable to save the edited pics in Jpg mode kindly suggest what to do.

    Regards

    Reply
    • Ahmed says

      April 23, 2018 at 11:31 pm

      Your reply awaiting

      Reply
  25. zubida says

    April 24, 2018 at 4:12 am

    Nice to read your article. There is no doubt that white background can present the products with least distractions. Apart from white background I would like to say some background color those can also infuse brand identity into the shots and help to drive more sales. Those are: 

    1. Neutrals
    2. Black backgrounds
    3. Solid colors
    4. Patterns
    5. Wood backgrounds
    6. Tiles
    7. Bokeh
    8. Textures
    9. Contextual backgrounds

    Reply
  26. Wanda Williams says

    April 25, 2018 at 9:46 am

    I can’t believe how easy this is! I’ve struggled with my photos for the longest.
    Thank you so very much!

    Reply
  27. Will Saunders says

    May 26, 2018 at 3:06 pm

    thank you, thank you, thank you, and thank sooooooooooooooo much. I would give you a big hug if you were in front of me right now!!! you made everything soooooooooooo simple to understand. actually far more simple than all the freaking youtube vids out there. omg thanks again. really appreciate you writing this

    Reply
  28. julia says

    May 30, 2018 at 11:38 pm

    Thank you so much for this best idea that you have described here perfectly.

    Reply
  29. Bennur koksuz says

    June 7, 2018 at 7:08 pm

    Gimp does not work for apple. Do you have anothe app suggestion?
    Thanks Bennur

    Reply
  30. Sophie Sarah says

    August 14, 2018 at 9:33 am

    Product photography is the most important to grow your product selling. It depends on how you captured and edit your photos exactly. It would be much better if you add the shadow on your product with a white background.

    I appreciate your product photography tips.

    Reply
  31. Bharat Veer says

    September 11, 2018 at 11:34 am

    This is what i was looking for my products. Thank you so much.

    Reply
  32. moz says

    September 11, 2018 at 2:22 pm

    I’m amazed, I have to admit. Rarely do I come across a blog that’s equally educative and entertaining,
    and without a doubt, you have hit the nail on the head. The issue is something which too few people are
    speaking intelligently about. I’m very happy I found this
    during my search for something concerning this.

    Reply
  33. Georgie says

    December 9, 2018 at 4:14 am

    Hi, great quick and dirty way to whiten product photo backgrounds.
    I must say however, that I don’t think your pictures are properly white balanced to begin with, which you *should* do with your camera prior to taking your pictures. What you did in photoshop with the eye dropper wasn’t as much whitening your background as it was color balancing your photo using the background as a reference point. What that does it alter the color of your product as well which won’t always produce the desired result. Your background wasn’t just a light grey but had definite purplish tones.

    Reply
  34. Claire says

    March 9, 2019 at 10:03 pm

    I sell decorated cookies. Some of my cookies in my bridal line are white, or in my Halloween line, such as the ghosts.
    How would I photograph them on a white background. I don’t think they would show up. What would the alternative be. Thank you so much for you post. It is extremely helpful to me as it answered all my questions except the one above.
    I was told by someone on Facebook that my backgrounds should be colorful, using many colors to make my website cheerful. So that’s what I did. I was also told to embellish my photos with things like beads, sparkly stuff, food etc. My sales have not been good. Could that be the reason why? Maybe my customers think my website looks too busy. I just don’t know. Please advise. Thank you.

    Reply
  35. Elisa Fleener says

    June 6, 2019 at 3:11 pm

    Hey?? Thanks! You said you use your iPhone 5. For jewelry shoots. I can’t change aperture iso in my iPhone 6. So I’d be curious about what photo app you use to get the image white???
    Thanx!

    Reply
  36. lisa davis says

    July 4, 2019 at 12:39 am

    I’d get a white sheet or some white boards, or go the long way round using fotofuz, or photoshop, you can remove any background you have and replace it with white. it’s time consuming though so depends on how many products you have to photo. x x x

    Reply
  37. Fatima Bagam says

    July 11, 2019 at 2:59 am

    Amazing post, thank you very much

    Reply
  38. Shay says

    August 20, 2019 at 6:51 pm

    very misleading. that picture is not a white background. not even sure what the color is.

    Reply
  39. Tarequl says

    January 1, 2020 at 7:06 am

    Great important post, where you make the main focus, really makes me happy for its necessary of importance. After all it is a great article with everything. Thanks in advance for posting it.

    Reply
  40. Vladimir Mitrovic says

    April 13, 2020 at 2:00 pm

    Great post! I like that this article covers a lot of useful details which are not available everywhere.

    Reply
  41. 1 says

    April 28, 2020 at 12:20 am

    He recently said: “Virgil is very committed us for a long time and we dont see anything but that in our future.

    Reply
  42. Elva Robins says

    May 7, 2020 at 11:54 pm

    Hi I take my photos in a light box, and over expose them
    To get the white background. Sometimes I get a grey/blue
    corner or edge to the photos.. why is that
    Website – http://www.collected.ie
    Thank you!
    Elva

    Reply
  43. Imagescutout says

    July 14, 2020 at 5:03 am

    Enjoyed this Article very much, thanks for sharing!

    Reply
  44. t rex game says

    July 14, 2020 at 7:45 pm

    Thank you for sharing with us this great information. I learned a lot from what you shared to create beautiful photos

    Reply
  45. Shumit Roy says

    August 11, 2020 at 4:35 am

    Thank you for sharing the great post regarding perfect product photography on a white background. You have covered almost every necessary point such as light effect, camera setting, white balance setting, etc. It is very useful for me as I am planning to shoot my product images. Thanks for your great help.

    Reply
  46. Mark K. says

    September 7, 2020 at 2:44 am

    This helped so much! Thank you!

    Reply
  47. Dewan Atiq says

    September 13, 2020 at 8:46 am

    Awesome post!
    A product is more gorgeous for it’s background. Very helpful post.

    Reply
  48. find a word says

    September 24, 2020 at 7:10 pm

    Thank you for your post. I have read through some similar topics! However, your article gave me a very special impression, unlike other articles. I hope you continue to have valuable posts like this or more to share with everyone!

    Reply
  49. Asm Sujan Ahmed says

    September 27, 2020 at 5:23 am

    The advantage of selecting one background color means that store consistency; white offers the foremost continuity as way as creating totally different color and magnificence product look nice. Plus, if you would like to indicate your product with the smallest {amount} amount of distractions, white backgrounds ar the simplest thanks to do that

    Reply
  50. Akash says

    October 3, 2020 at 11:12 am

    Thank you for the post. It saves my days!

    Reply
  51. Jessica Katie says

    October 4, 2020 at 4:46 am

    I really enjoy looking at on this web site, it contains wonderful content.
    Thanks!!

    Reply
  52. Terry Z says

    October 10, 2020 at 8:59 am

    I take product shots of small items with fine detail and a variety of colors. (Items are roughly 1-inch by 1-inch). I have two lights which I position at angles from the front to get lots of light on the items. (These lights allow me to change the brightness and color temperature — generally I find 5000K is the best temperature on full brightness).

    The only issue I am finding though, is that this amount of light is sort of bleaching out the colors and the black areas are appearing quite grey.

    I find if I pull the lights back a bit, or adjust settings to let in less light in, then my image is too dark, and the details are not being captured correctly.

    Do you have any ideas for what I can do to try to capture a nice dark/vivid black from my items, while still having ample light on the items?

    Reply
  53. Taj Robod says

    October 21, 2020 at 8:44 am

    Great info that you have shared here with details, thanks
    https://clippingmaskphotoshop.com/fashion-photography-editing/

    Reply
  54. Mamun Or Rashid says

    October 22, 2020 at 4:19 am

    That’s Amazing Article. Many Many Thanks for Sharing With Us.
    You Can Know More About Photo Editing/Photo Retouching/All Kind of Photoshop Services .
    XMA Header Image
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    colorexpertsindia.com

    Reply
  55. Musicdel says

    October 28, 2020 at 6:08 am

    many thanks a good deal this amazing site can be conventional in addition to relaxed.

    Reply
  56. Linh says

    November 9, 2020 at 2:31 pm

    fantastic tip, just tried it and it worked great for me! Thank you!

    Reply
  57. FabioSilva says

    January 4, 2021 at 6:14 am

    I love this post!! Such simple ideas.
    If you get a chance I would love you to check out my newly started blog and follow if you wish
    https://clippingpathasia.us/

    Reply
  58. Jayden Lewis says

    January 5, 2021 at 4:49 am

    Hi, You have really made this article so interesting with some fantastic tips. Thousands of thanks for sharing.

    Reply
  59. Isabel Dose says

    January 20, 2021 at 11:23 am

    Great job. generally it is much tricky to shoot a product photo. Thank you

    Reply
  60. Gulshan spa says

    January 20, 2021 at 6:01 pm

    I am really glad I have found this information.Thanks for every other informative site.

    Reply
  61. amanda thompson says

    January 22, 2021 at 11:00 pm

    Thank you so much for explaining all of the camera settings. I have been using an Android phone which doesn’t have a great camera and just ordered a nice Canon camera, but I didn’t understand anything about the settings and what they are used for. I still have a lot to learn, but this is a great start.

    Reply
  62. Rony says

    February 14, 2021 at 5:29 am

    I do not have good ideas on photography but able to deliver some outstanding editing. Photographer can get the time efficient services from fotomasking.com. It’s very effective and reliable. Thank you.

    Reply

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I'm Mei ('may') from Minneapolis. I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I've personally used in my own handmade business and that I know work.
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