I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
starting a business
get more traffic
running a business
make more sales
growing a business
mindset & productivity
pricing & money
selling on etsy
selling on amazon
Have you ever wondered how other people get such perfect shots of their products?
The ones where the product appears to be floating off the page?
With a seamless white background? Yeah, that one.
You see these photos on top brands like Paper Source, Burt’s Bees, ModCloth, Nordstrom and more.
I’m going to show you how you can take your own product photos on a white background in this super easy and affordable set up!
But first, why is it the industry standard to have product photos on white?
Online shopping is completely normal these days, but for a lot of us, we want to know what we’re getting in the mail.
It’s your responsibility as the seller to represent your products with accurate photos of them.
As an editor of a blog or magazine, part of their job is seeking for cool products to feature.
Editors always want white background product photos so they can easily include your item on their magazine or website, without doing tons of editing.
This makes customers feel that you’re professional and increases trust in shopping with you.
I have critiqued dozens of Etsy shops and the number 1 reason for lack of sales is the poor quality of photos.
Don’t make that mistake. Re-photograph your products if you need to. It’ll be worth it!
I also want to mention a few misconceptions on this process of taking product shots on white background.
Here are some photos of how I set up my cheap (and totally not classy) lightbox.
It will be tricky to find a spot to clamp on the lights, but consider dragging over chairs, furniture or storage bins (with stuff inside for the weight).
From the photo above, the left and right lamps are clamped on to the pink chair. The top light is clamped on to the closet shelf fixture.
A few rules to ensure your photos turn out perfect:
Jewelry hack: To hang necklaces in the lightbox, I poke through two headpins and curve them into hooks for hanging the necklace! (See photo above.)
Now that you have everything set up, you’re ready to start snapping some photos like the paparazzi!
We need to configure your camera so that it takes the best shots of your product.
Don’t be scared of this step, I’ll help boil down the technical stuff down to easy-to-understand concepts!
ISO, aperture and shutter speed are three settings that are just different ways that control the brightness of your photos.
White balance is the fourth setting you need to know.
It sets the white hue of your photos. Setting the wrong white balance can make your photo look too blue or orange. We want it just right!
White balance settings are not always the same from camera to camera.
I recommend you take one photo using each of the different white balance options.
This way you can look at which photo turned out the best – and memorize that!
Consult your camera’s manual to check how you can configure these four settings.
Practice, practice, practice.
The first few times, you’ll feel confused and slow at taking photos.
Once you find that perfect configuration, write it down or memorize it (just make sure your set up is always the same, or your settings may change).
Something I didn’t understand when I was first starting out, was I kept getting grey photos like this.
I could never achieve the flawless white background straight out of the camera.
As I mentioned earlier, you will need to edit your photos later. There’s no way around it!
This apple necklace photo is how your photo should look as well.
In a follow up post, I’ll show you exactly how to edit your photo to get that white background and in under ONE minute.
Leave me a comment if you have any resources or tips to share!
And if you have questions or comments, be sure to let me know too so I can help.
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This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers and more!
The #1 mistake people make with Etsy & social media that causes shops to FLOP
The secret to making it with your handmade shop so it's no longer just a hobby
How to make sales in your handmade shop with ease so you can finally get to 6-figures
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