How to take perfect product photos on a white background

Unlock a Profitable Handmade Business
in Just 12 Weeks Without Using Etsy
or Social Media


This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers  and more!

What You'll Discover

The #1 mistake people make with Etsy & social media that causes shops to FLOP

 The secret to making it with your handmade shop so it's no longer just a hobby

How to make sales in your handmade shop with ease so you can finally get to 6-figures


  1. kylie says:

    fantastic… thankyou thankyou thankyou xoxo

    • Mei says:

      You’re most welcome, Kylie! Good luck with your own photos! Don’t forget to watch the follow-up video on how to edit your photos too:

    • Thank you so much Mei! I’m having great fun today getting myself set up and practising hard! I want to revolutionize the photos in my Etsy shop BlackSquirrelHome. I sell vintage homewares and upcycled pieces. I’ve long wanted to get to grips with getting a consistent background and having really professional looking pics. I think the way you’ve explained everything is unbelievably simple and so helpful. You’re so generous to share your expertise in this way :) Wish me luck for my shop revamp!! :) Thanks so much again :) Ally

  2. Dianna says:

    What if you are photographing clothing items? Any tips for a set up? Thanks.

  3. TianCeramics says:

    Love the simpleness of the set up and fabulous result.

    For ceramics, especially homeware, do I need some life shots to show how fantastic it can be used and to encourage customs imaginations of a life style or function of the product?

  4. Stephanie says:

    Hi Mei – I design and make quilts for babie, toddlers & young children. My biggest, biggest problem and the one that gives me nightmares is the photographs. How do I photograph them??????

    • Mei says:

      Just checked out your website, Stephanie, and it looks like you’ve photographed your quilts very well! The only thing I would edit on your photos is the white balance. They are currently looking very yellow! But they are good photos, nonetheless :)

  5. Terra says:

    I”m seeing full 24″ lightbox kits on eBay for around $40 – they come with light stands, daylight compact fluorescent bulbs, and mini tripods for either phone or DSLR…Just wondering – do you think the clamp light set up is preferable? These kits seem like a cheap & easy way to go

  6. Alex says:

    Hello, Mei!
    Thank you so much for sharing!
    I would like to hear your recommendations regarding photos of home decor, night lamps in particular.
    Thank you in advance!

  7. Thank you, I needed this. My pictures on my site are pitiful.

  8. audrey says:

    I make wind chimes, lamps & chandeliers. I can usually photograph the lamps without too much trouble, but when it comes to the wind chimes & chandeliers – I have a really hard time. Mostly due to their size. Any suggestions? I need to hang them so providing a plain background is difficult.

  9. Zivilė says:

    all my photos are excellent but I still fail to increase sales. :(

    • Mei says:

      Hey Zivile! What have you been doing to market your shop? Having great photos and great products doesn’t mean anything if you’re not getting targeted traffic to your site.

  10. Uta says:

    This works great for jewelry items. But what about bigger items that are are 10 to 12 inches tall? How would you set up the lighting for those?

    • Mei says:

      Hey Uta, same concept applies. Just need a bigger lightbox or create your own.

      • Uta says:

        Thanks Mei. =) I have about 3 different sizes of lights with some sort of fabric in front for the light box effect but I either don’t put them in the right spot or they are not big enough. I guess I need to keep trying. =)

        • Mei says:

          It sounds like you’ve got the right things. Placement of lighting should be the same. Check your camera settings and be sure you’re editing your photos afterwards :)

  11. Barbra says:

    I sell makeup bags, any suggestions as to how to set them up for a White background

  12. Anila Jain says:

    Its always a better choice to take a product shot in white background but if that shot is not perfect enough then Photoshop can help. Yes its so easy to remove background from any image in Photoshop and after removing the existing background it is just needed to place it in whichever background you want.

  13. Thank you, you! make things sound simple and so easy to understand

  14. charlie says:

    You are a good and generous person Mei…I am using your input to improve…thanks Charlie

  15. How do I set up a white background for a crib or my larger items like ponchos? If I had white walls, this wouldn’t be an issue at all, but my whole house is blue, grey, or sand colored.

  16. Liza Shaw says:

    Hi Mui
    Thank you for your advise. I have just ordered a light box and tripod with remote shutter (to alleviate camera shake) for a LOT less than expected. All light boxes I looked at have built in LED lights, so I ordered one ot these. I do have a couple of questions though…

    Firstly, do you have an opinion on the built in lights and will I still need alternate lighting?
    And, as I’m using a Samsung s6 edge to take photos (can’t afford new camera) I can’t figure out how to change all the settings separately as you suggest, just has presets. Can you advise, or know someone that can, what settings I should be using.

    Oh sorry, one final question, you state we should use a white background, which the light box has, but it also includes a black one. My products are often white cards, so I’m wondering if black would be better for these to avoid blending into background. What do you think?

    Thanks for your time, I’m doing your 30day challenge and so far it’s proving very helpful.


  17. Laura says:

    I did the whole white background thing and while the photos looked great, I didn’t like the cold look. I started using backgrounds and props and I’ve gotten a MUCH bigger response from everyone. There is noticeably increased interest in my product now and business has picked up tremendously.

  18. Kendra says:

    This is very helpful as I’m trying to revamp my product blog! Thanks

  19. Roger Scott says:

    Thanks so much for your help.
    One question. I am photographing bottles. their is a shadow on the bottom where the bottle meets the bottom of the white screen in the box. When I use the trick you demostrated to create a while background the shaddow from the bottle creates is still there . Is their a trick to get rid of that grey shaddow

  20. Roger Scott says:

    Hi one more question is their a way to focus in on a specific area to clean that area up so it is white.

    I find that large areas of the background is white but an area is still a bit grey so I would like to lighten that area further so it is white also

  21. Erika Pieu says:

    This is very helpful. hope you will share more.

  22. Kristen says:

    This helped so much! Thank you!

  23. Layla says:

    I didnt get the results i wanted.

    My item is a table lamp and the shade is white. the tool removed the shade as well….

  24. Ahmed says:

    Every think is working properly as you have described in you video one and only problem is unable to save the edited pics in Jpg mode kindly suggest what to do.


  25. zubida says:

    Nice to read your article. There is no doubt that white background can present the products with least distractions. Apart from white background I would like to say some background color those can also infuse brand identity into the shots and help to drive more sales. Those are: 

    1. Neutrals
    2. Black backgrounds
    3. Solid colors
    4. Patterns
    5. Wood backgrounds
    6. Tiles
    7. Bokeh
    8. Textures
    9. Contextual backgrounds

  26. Wanda Williams says:

    I can’t believe how easy this is! I’ve struggled with my photos for the longest.
    Thank you so very much!

  27. Will Saunders says:

    thank you, thank you, thank you, and thank sooooooooooooooo much. I would give you a big hug if you were in front of me right now!!! you made everything soooooooooooo simple to understand. actually far more simple than all the freaking youtube vids out there. omg thanks again. really appreciate you writing this

  28. julia says:

    Thank you so much for this best idea that you have described here perfectly.

  29. Bennur koksuz says:

    Gimp does not work for apple. Do you have anothe app suggestion?
    Thanks Bennur

  30. Sophie Sarah says:

    Product photography is the most important to grow your product selling. It depends on how you captured and edit your photos exactly. It would be much better if you add the shadow on your product with a white background.

    I appreciate your product photography tips.

  31. Bharat Veer says:

    This is what i was looking for my products. Thank you so much.

  32. moz says:

    I’m amazed, I have to admit. Rarely do I come across a blog that’s equally educative and entertaining,
    and without a doubt, you have hit the nail on the head. The issue is something which too few people are
    speaking intelligently about. I’m very happy I found this
    during my search for something concerning this.

  33. Georgie says:

    Hi, great quick and dirty way to whiten product photo backgrounds.
    I must say however, that I don’t think your pictures are properly white balanced to begin with, which you *should* do with your camera prior to taking your pictures. What you did in photoshop with the eye dropper wasn’t as much whitening your background as it was color balancing your photo using the background as a reference point. What that does it alter the color of your product as well which won’t always produce the desired result. Your background wasn’t just a light grey but had definite purplish tones.

  34. Claire says:

    I sell decorated cookies. Some of my cookies in my bridal line are white, or in my Halloween line, such as the ghosts.
    How would I photograph them on a white background. I don’t think they would show up. What would the alternative be. Thank you so much for you post. It is extremely helpful to me as it answered all my questions except the one above.
    I was told by someone on Facebook that my backgrounds should be colorful, using many colors to make my website cheerful. So that’s what I did. I was also told to embellish my photos with things like beads, sparkly stuff, food etc. My sales have not been good. Could that be the reason why? Maybe my customers think my website looks too busy. I just don’t know. Please advise. Thank you.

  35. Elisa Fleener says:

    Hey?? Thanks! You said you use your iPhone 5. For jewelry shoots. I can’t change aperture iso in my iPhone 6. So I’d be curious about what photo app you use to get the image white???

  36. lisa davis says:

    I’d get a white sheet or some white boards, or go the long way round using fotofuz, or photoshop, you can remove any background you have and replace it with white. it’s time consuming though so depends on how many products you have to photo. x x x

  37. Fatima Bagam says:

    Amazing post, thank you very much

  38. Shay says:

    very misleading. that picture is not a white background. not even sure what the color is.

  39. Tarequl says:

    Great important post, where you make the main focus, really makes me happy for its necessary of importance. After all it is a great article with everything. Thanks in advance for posting it.

  40. Great post! I like that this article covers a lot of useful details which are not available everywhere.

  41. 1 says:

    He recently said: “Virgil is very committed us for a long time and we dont see anything but that in our future.

  42. Elva Robins says:

    Hi I take my photos in a light box, and over expose them
    To get the white background. Sometimes I get a grey/blue
    corner or edge to the photos.. why is that
    Website –
    Thank you!

  43. Imagescutout says:

    Enjoyed this Article very much, thanks for sharing!

  44. t rex game says:

    Thank you for sharing with us this great information. I learned a lot from what you shared to create beautiful photos

  45. Shumit Roy says:

    Thank you for sharing the great post regarding perfect product photography on a white background. You have covered almost every necessary point such as light effect, camera setting, white balance setting, etc. It is very useful for me as I am planning to shoot my product images. Thanks for your great help.

  46. Mark K. says:

    This helped so much! Thank you!

  47. Dewan Atiq says:

    Awesome post!
    A product is more gorgeous for it’s background. Very helpful post.

  48. find a word says:

    Thank you for your post. I have read through some similar topics! However, your article gave me a very special impression, unlike other articles. I hope you continue to have valuable posts like this or more to share with everyone!

  49. The advantage of selecting one background color means that store consistency; white offers the foremost continuity as way as creating totally different color and magnificence product look nice. Plus, if you would like to indicate your product with the smallest {amount} amount of distractions, white backgrounds ar the simplest thanks to do that

  50. Akash says:

    Thank you for the post. It saves my days!

  51. I really enjoy looking at on this web site, it contains wonderful content.

  52. Terry Z says:

    I take product shots of small items with fine detail and a variety of colors. (Items are roughly 1-inch by 1-inch). I have two lights which I position at angles from the front to get lots of light on the items. (These lights allow me to change the brightness and color temperature — generally I find 5000K is the best temperature on full brightness).

    The only issue I am finding though, is that this amount of light is sort of bleaching out the colors and the black areas are appearing quite grey.

    I find if I pull the lights back a bit, or adjust settings to let in less light in, then my image is too dark, and the details are not being captured correctly.

    Do you have any ideas for what I can do to try to capture a nice dark/vivid black from my items, while still having ample light on the items?

  53. Taj Robod says:

    Great info that you have shared here with details, thanks

  54. Musicdel says:

    many thanks a good deal this amazing site can be conventional in addition to relaxed.

  55. Linh says:

    fantastic tip, just tried it and it worked great for me! Thank you!

  56. FabioSilva says:

    I love this post!! Such simple ideas.
    If you get a chance I would love you to check out my newly started blog and follow if you wish

  57. Jayden Lewis says:

    Hi, You have really made this article so interesting with some fantastic tips. Thousands of thanks for sharing.

  58. Isabel Dose says:

    Great job. generally it is much tricky to shoot a product photo. Thank you

  59. amanda thompson says:

    Thank you so much for explaining all of the camera settings. I have been using an Android phone which doesn’t have a great camera and just ordered a nice Canon camera, but I didn’t understand anything about the settings and what they are used for. I still have a lot to learn, but this is a great start.

  60. Rony says:

    I do not have good ideas on photography but able to deliver some outstanding editing. Photographer can get the time efficient services from It’s very effective and reliable. Thank you.

  61. Priya Sharma says:

    Great Post, Thanks for Sharing this useful information

  62. Rae says:



  63. Anita Sharma says:

    Appreciate your sharing here.

  64. anjel bithi says:

    I do not have good ideas on photography but able to deliver some outstanding editing

  65. manny says:

    There IS a way around the grey background. You just need to learn how to measure the light.
    Cameras don’t understand color (They just process it), they understand light. So it tends to underexpose or overexpose to bring it to middle grey. there’s a lot of different techniques to measure properly. some are super easy.

  66. John Krootez says:

    Thanks, Mei for your blog loaded with so much information. Stopping by your blog helped me to get what I was looking for.

  67. This is a great article. Very insightful. Thanks for the post.

  68. Great article! Thanks, and keep up with the good work!

  69. silopath says:

    Great and useful technique from background remove from a photo. In this article, all the techniques have describe step by step. So, new user of photoshop can learn a lot of things from this post. I have learned many things from this post. I appreciate this post really.

  70. Evaley Joe says:

    Margot, I think this a complete guide for product photography. Here you point out all the tricks and techniques very smartly. Thanks for the valuable tips. I have a large high skilled photo
    editing team. 50+ photo editor. I want to build a professional relationship.

  71. David Carlis says:

    Its an effective article to take a perfect white background photo. I appreciated your well article. Thank you.

  72. There was a very good article on white-background. Thank you Hope more posts like this

  73. Rebecca Henderson says:

    very effective article thanks for sharing.
    Ghost Mannequin Effect

  74. If you need Perfect photos on white background you can visit “The Photo Fix” to take background removal service and any kind of photo ediiting service. thanks

  75. Unabis says:

    Thank you!Your generosity is much appreciated!I’m looking for advice on where to get images of home design, particularly night lights.For jewelry, this is an excellent option. If the thing in question is 10 to 12 inches tall, how will you handle it? What kind of lighting would you use for these? In advance, many thanks!

  76. Thanks a lot for such a great article. this is so useful to me, I am looking forward for many such wonderful article from you.

  77. I have enjoyed reading your blog.

    Best Regards,

  78. You’re a good job . i like this blog post. thank you

  79. This is a wonderful article full of resources. You described it very well. Thanks for sharing this with us.

  80. Very informative article. It is so helpful for me.

  81. Alisa lira says:

    Wonderful and informative blog.
    thank you Mei

  82. Noritz says:

    I believe it’s fantastic! Thank you for sharing this shot DIY with a light! Finding a place to clamp on the lights will be difficult, but consider pulling over chairs, furniture, or storage bins.

  83. nab says:

    Thank you! Yes, those life shots are important for any and every product, no matter what you sell. have good days.

  84. Jahid Babu says:

    I think it’s really very working to take a photo on a white background but if any have good knowledge of photography it can possible.

  85. joya says:

    many thanks a good deal this amazing site can be conventional in addition to relaxed.

  86. mokhtalef says:

    Really Nice Post, thanks for sharing.

  87. I agree with you that the background should be removed. You can also use a white background for your images to make them stand out more.

    I would like to hear your ideas for images of house design, particularly night lights.

  88. I have read your article. I believe it’s fantastic! Thank you for sharing this shot DIY with a light! Finding a place to clamp on the lights will be difficult, but consider pulling over chairs, furniture, or storage bins. Thank you

  89. Lilian says:

    Excellent article, a real step by step.
    Thank you for sharing.

  90. As a product photography studio, that photographs literally thousands of products on white background — is that don’t get too hung up on making it perfect in camera. Remember, photoshop exists! Somethings are easier and quicker to fix in Photoshop than going around in circles trying to get it right. It’s ok!
    As long as you have the basics and standards down, ISO, colour balance ƒ-stop – you’re golden.

  91. I am a photo editor. I do this type of work. reading your blog post i enjoyed. Very informative article. Hope it can be helpful for me. Thank you!

  92. OMG! These tricks and tips are very effective for a new product photographer. Fantastic ideas you have shared here. It will be helpful for a new photograher.

  93. Bob Turnbul says:

    Wow!!! What an amazing information shared here!!! Really liked your suggestions and tips. White background is perfect choice for the product photo shoot but the photography must be better too. Basically I am photo editor and usually I work these type of work often. However, I loved to read this post, thank you again for sharing such amazing and informative post with us.

  94. Rashel Ahmed says:

    Best article it is, I really enjoy your post

  95. clippingpg says:

    This is a wonderful article. Very insightful. Thanks for share valuable content.

  96. Nancy Brown says:

    I think this is a complete guide. Thank you so much for your valuable information. You can take photo-editing
    services for the white perfect background.

  97. music shad says:

    please reply me some good articles about this text as you says jafar-173@

  98. Bob Turnbul says:

    I really love to read the post. It was fantastic. I really enjoyed your post. Thank you for sharing.

  99. joy says:

    I really like to read & post it was awesome. I will enjoy your post thank you for sharing

  100. Product photography is the process of taking pictures of products for use on product packaging, websites, advertisements, and other marketing materials. Product photography can be a complicated and time-consuming process, but it’s an important part of marketing your products.

    As I am from a clipping path services provider company, In this tutorial, you share with us another useful technique for us. That will be greatly beneficial for us.

  101. Liton Roy says:

    Thanks to author for sharing such a nice article. I love it to read and practice here at Clipp Out Line.

  102. Chhando Roy says:

    I truly believe that you are an integral part of the product industry, and I am so thankful for the dedication and hard work that you put into each and every photo. And many many thanks to the author for sharing this nice article.

  103. David Austin says:

    Thank you. For whtie background i use backdrop for my product and i shoot CR3 RAW File later i use camera filter for making it perfect background color. Sometimes i took help from outsourcing company.

  104. Meghla says:

    Astounding photography. There are just such a variety of still life so on the off chance that you re genuine about computerized photography. Is the aftereffect of computerized photography?
    Much obliged for the great picture

  105. Excellent guideline. I’m very happy to read this. I think this guideline given us a straightforward roadmap to perfect product photos on a white background.

  106. SHIMUL says:

    Really amazing article. It’s really helpful. Thanks for sharing.

  107. I appreciate you sharing the content. I concur with the criticisms you made about the Photoshop tutorial on making a background transparent. However the problem will become clearer thanks to this blog I have here.

  108. Impression, Attraction plays an important role in an eCommerce Business. Product Photography here an element for achieving the goal. Thank you for shareable your important tips.

    Thank you

  109. Meghla says:

    It’s a wonderful post. It’s very conducive for us. Types of posts have been searching by me. An article about post had been red by me some days ago. But article is better than post.

  110. The important discussion you made about the remove background from image tutorial seems accurate to me. But I have a details blog which will make the matter more clear. Thank you very much for publishing the post.

  111. Great article! Taking great product photos on a white background doesn’t have to be difficult. Having the right equipment and setting up the shot correctly can really help to ensure you get the perfect product shot. Thanks for sharing the tips and tricks for taking perfect product photos! I am also an photographer and Image retoucher . read out my blog about How to edit jewelry image

  112. Rita Allen says:

    The important discussion you made about clipping path in photoshop tutorial seems to me to be accurate. But I have a website that will make the matter more clear. Thank you very much for publishing the post.

  113. Williams Collins says:

    I’m glad I found yours. The information presented here is comprehensive, and it’s clear that a lot of effort went into compiling it. I actually recently wrote about some best construction estimating software related topics on my blog must check and read them, it will definitely helpful Keep up the great work!

  114. Berry says:

    “I stumbled upon your blog and was impressed by your in-depth knowledge on the Product Photography How to take perfect product photos on a white background. Your insights align perfectly with the services provided on my SMA MEP Estimate mechanical estimating services . It’s great to find valuable resources like yours in the online space.”

  115. Ram Bhowmik says:

    In my opinion, the most crucial aspect of camera settings for capturing high-quality product photos is understanding ISO, aperture, shutter speed, and white balance. ISO controls brightness and noise, the aperture influences focus and brightness, while shutter speed affects exposure and potential blur. White balance ensures accurate color representation.

  116. Zabid says:

    Thank you for this..

  117. You explained each topic in very easy manner.

  118. Abith says:

    Perfect post to set the white background on the product photo. This post helped me a lot!

  119. Pics Retouch says:

    Taking perfect product photos on a white background is essential for e-commerce and marketing purposes. To achieve professional looking product you should Set Up Your Studio, Use a White Background, Select the Right Camera and Lens, Set Up Your Product, Tripod Stability, Camera Settings, Use manual focus for precision, White Balance, Fill the Frame and Use a Reflector

  120. Ansu Man says:

    You can capture professional-looking product photos with a white background that highlight your products effectively. Remember that practice and experimentation will help you refine your skills over time.

  121. Tif says:

    This is interesting information and I will definitely keep it in mind.

  122. Fagaza says:

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  123. Perfect post to set the white background on the product photo. This post helped me a lot!

  124. mshab says:

    Perfect post to set the white background on the product photo. This post helped me a lot!

  125. music says:

    You explained each topic in very easy manner.

  126. navaz says:

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  128. remixes says:

    Perfect post to set the white background on the product photo. This pPerfect post to set the white background on the product photo. This post helped me a lot!ost helped me a lot!

  129. New song says:

    Very nice blog thank you

  130. marry says:

    i love your vibe :)

  131. Perfect post to set the white background on the product photo. This post helped me a lot!

  132. remix music says:

    its ok and nice. from samira

  133. Mitu Hassan says:

    I love using a white background for my product photos. It’s clean and minimalist, and really makes my products stand out. These tips are super helpful for getting that perfect shot every time. Thanks for sharing!

  134. White is always perfect to use in product photos .
    Please checkout my profile and say something about my service
    My website

  135. madahi-dl says:

    It was useful and good
    Of course, it could be the whole semester

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