I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
starting a business
get more traffic
running a business
make more sales
growing a business
mindset & productivity
pricing & money
selling on etsy
selling on amazon
What do you think of when you hear the word “competitor”?
For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us.
But I’m here to tell you today: it doesn’t have to be this way!
Your competitors are valuable to your business for many reasons but regardless of whether you use them or not, you still need to outrun them so you can stay ahead.
And how do you outrun a cheetah?
You learn to climb!
This is how you make your competitors completely irrelevant
There’s a simple trick to climb up the business ladder and get those sales despite being the newest kid on the block.
It’s called a Unique Selling Proposition.
A unique selling proposition (or in short, USP) is how we differentiate our product from everyone else’s.
It’s what makes us choose Nike over no-name china brands (despite being manufactured in the exact same place and conditions).
It’s what makes us so passionately side with either Nikon or Canon but never both.
It’s what makes us oblivious to some brands and be attracted like moth to a fire to others.
According to Entrepreneur a Unique Selling Proposition is:
“The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”
In simpler words, a USP is essentially the answer to the question “why should I choose your brand over your competitors?”
It’s what makes you unique; advertised and broadcast in every possible way so as to make your business stand out in a sea of other “me too”s.
A USP can be (and usually is incorporated into) your business tagline, but it’s a lot more than that. It’s the summarized version of why choose you, and it should be evident in every marketing message you put out to the world (in your product descriptions, in your blog, on your social media, etc.).
According to QuickSprout, A unique selling proposition is one of the most important conversion factors.
A USP encompasses your promise to your customer, an inclusive invitation and a point of differentiation between you and your competitors.
It’s literally the very first thing visitors should see on your page because it’s what’s going to keep them reading (or shopping).
And an easy sale is what makes your business grow, exponentially.
A USP is clear, distinct, obviously unique and succinct. It should be a sentence or two in length, no more and it should take into account your ideal customer.
It’s is not about being the best.
Being the best is near impossible. And even if you get there, the market changes so fast that you probably won’t stay in that position for very long.
So don’t try to beat the competition.
Instead, become the best at something no one else is doing,
And what I mean by that is, be different. Change the rules of the game.
That’s how Michael Silverman got accepted to Standford.
You see, Michael didn’t win by being the best or the smartest of the bunch.
He won because he focused on a series of environmental sustainability projects and earned a reputation and press coverage for his accomplishments.
Michael succeeded in drawing a lot of different attention to him, despite his mediocre SAT scores and GPA.
He became best at something new, and that made him stand out amongst 32,000 other applicants to Standford, earning a place amongst the 7.2% who were accepted.
Now, that… is the power of a strong USP.
I know of one Etsy shop who would manually track her outgoing orders and alert the customer if the item was stuck in customs.
This became their USP and the shop went viral soon afterwards, with over 8k sales in their 6+ years of business.
Now that you’re loaded with ideas and have a step-by-step system, let me know, what is YOUR shop’s USP?
Maayan Naveh helps tiny shops navigate the Etsy jungle and make their shops into a profitable, money-making machine.
Her favorite past-time is painting and making homemade ice cream.
You can find more great articles at her website or join her free community for tutorials and exclusive trainings.
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This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers and more!
The #1 mistake people make with Etsy & social media that causes shops to FLOP
The secret to making it with your handmade shop so it's no longer just a hobby
How to make sales in your handmade shop with ease so you can finally get to 6-figures
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I went through trying to figure out how I was going to differentiate my product when I was trying to come up with my sales funnel. Why should someone buy my ebook over someone else’s? Honestly it was super difficult and I’m not even sure I was successful but it is nice to know that I was more or less on the right track with my thought process. Very well written!
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