Creating buzz for your business
I started my business in 2006; I was clueless about marketing and branding my business.
Do you feel that way too?
As creative business owners, we grow organically. In time, we learn and understand ourselves and our why with being in the market.
You don't always “get” it from the get-go and that's okay!
That's why this blog exists.
Here are some ways you can start thinking about your branding and how that ties in with word of mouth marketing.
Are you at a crossroads?
Can't decide if you should have an Etsy shop or set up your own website?
I spend very little to no time marketing my Etsy shop.
I make a few sales a week and it's a great place for side income with minimal effort and maintenance.
Etsy is great for starting out since you don't have to know HTML or CSS to set up your shop.
But if you're serious and committed to building a sustainable, long-term business, you should consider a more viable solution.
How many times have you said, “I don't have the time” in the last week?
As small business owners, we're guilty of this.
But we have just as much time as any successful person in the world.
We're all gifted with the same 24 hours in a day.
As a solo entrepreneur, there are a gazillion tasks to do in the day.
There's Facebook, Twitter, blog, product manufacturing, shipping, advertising, PR, emails.
While some of these things are daily routines and are a part of your morning to evening ritual, there comes a time when a brilliant idea for a project arises.
An idea that makes your heart sing with passion.
An idea that you believe will make you more money.
Like a new product line. Or new business cards and packaging for your orders.
But how do you put your daily responsibilities aside for something new?
How do you avoid getting sidetracked and losing focus?
For a long time I've always shied away from other handmade businesses.
I was tired of the awkward and uncomfortable feeling that comes with being overly protective of my own bubble.
I would always think, “what if I spill all my secrets, and someone comes along and steals my ideas?”
You're probably thinking the same thing, right?
Someone asks you for business or skills advice, and you hesitate to share.
Thoughts like these could cripple a business, but I've finally come to realize that I had to stop worrying about other people and excessive what-if scenarios that aren't likely to happen anyway.
So instead of