Business owners gatekeep a lot of secrets. That’s a fact that a lot of us don’t realize.

And, sometimes, some of these secrets are quite unsavory.

In this blog post, I’m going to call out and reveal the truth behind five dirty secrets, the skeletons in the closet that business owners won’t tell you and want to keep hidden.

Why?

Because they need to maintain a certain narrative to keep people constantly buying from them… but once you find out, you might have second thoughts.

It’s time …

Free shipping. It sounds like a magic word that effortlessly attracts customers and boosts sales.

But, for makers and artists selling online, the reality can be a bit more complex.

The question looms: should you offer free shipping in your online store?

Is it truly the golden ticket to success, or does it come burdened with more frustrations and headaches?

While everyone does love the idea of free shipping, you still need to consider whether it is the right strategy for your handmade business or not.

Before …

Upon reviewing your business finances, have you ever been shocked at seeing how much money you’ve unknowingly spent on craft supplies?

It’s happened to me more times than I care to admit.

I, too, have strolled through the aisles of my favorite craft store, my cart overflowing with things I didn’t plan on buying.

Then I reassure myself that “I totally need this for the business!”

Sound familiar?

And let’s not even get started on the online shopping rabbit hole!

A lot of us handmade business owners …

A lot of us go start our own handmade businesses because of the rewards.

We get to channel our creativity and our passions through it, we get to work within the comforts of our own homes, and we have the potential to earn more with it.

Yes, running a handmade business can be incredibly rewarding.

But, amidst the excitement of crafting and selling, managing your finances – an incredibly important part of the process – can feel overwhelming a lot of the time.

So, in this blog …