When things weren't going so well, what was the one thing that gave your business a boost?
It seems an odd thing to list as it’s not really something in my control, but often when I’ve found myself in a slump my work will get featured by a large website or magazine and it reinvigorates interest in my work.
You can submit to a lot of publications, be it on or offline, and it can make a significant difference to the size of your audience.
How did you know it was time to hire someone and what was the first thing you outsourced?
I’ve never really outsourced, unless you count things like selling licences to other companies to produce products such as greetings cards, as it then takes me out of the production/purchase/delivery equation.
It’s not something I’d rule out for the future, but at the moment my online shop is (more or less) manageable enough for me to do alone, and it turns out I quite enjoy packing and posting everything so I’m not looking to outsource that work for now.