Creating buzz for your business
It can be downright scary to talk to a store about your product! You have spent all this time and energy creating something and getting it right.
You’re thinking to yourself, “What if I’m not really ready yet to wholesale?”, “What if the store doesn’t like my color options?”, “Am I displaying my inventory in a professional way?” Here are a few things I have learned along the way about wholesaling. [Read more…]
Starting an online business isn’t easy.
You are excited about your idea, you invest all your time, effort and money into it and most of the times you end up few months after hearing crickets.
I’ve been seeing many of my own attempts growing slowly.
My products disappearing from the Etsy results, my Instagram with barely likes…
As entrepreneur and creative I’ve started several businesses: from handmade products such as handmade soaps, clutches, kimonos or pencil cases to my graphic & web design studio & the cherry of my cake: Lovers Love Loving. [Read more…]
As a seller of custom-made products, you often have to focus on two aspects of the business at once- manufacturing and sales. Both are equally important.
If you manufacture great products but don’t have a sales funnel, your products won’t move.
If you sell very well and lose sight of manufacturing, you may end up with no products to sell.
Advancements in inventory management have today made it possible to automate one half of the process. [Read more…]
What do you think of when you hear the word “competitor”?
For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us.
But I'm here to tell you today: it doesn't have to be this way!
Your competitors are valuable to your business for many reasons but regardless of whether you use them or not, you still need to outrun them so you can stay ahead. [Read more…]
How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.)
Take a look at the two photos below. They depict the same pair of sandals; one shows them as they might be used after purchase, the second as they might appear in a store. Which image will generate more traffic? Go ahead and guess before scrolling on.
In this case, the seller had chosen the image with feet as the primary image. When we tested both, the image of the sandals alone generated 30-50% more traffic.
Now, try the same exercise with these two photos of a necklace: [Read more…]