Creating buzz for your business
Being a business owner is extremely stressful and for us handmade business owners, we have to balance marketing, operations, designing products and fulfilling orders.
That’s A LOT of work. Let’s be real.
We might feel so bogged down by the weight of it all, that we feel like we’ve lost control over any of it.
I’m going to tell you how you can get that control back – and learn how to overcome, and handle the overwhelm.
Every online business owner will experience happy and exciting milestones as well as stressful ones.
Today I will discuss all these different milestones so you know you’re not alone.
This blog alone is proof that there’s a whole community of handmade business owners out there, going through exactly what you are.
My hope is that instead of worrying (which is a sport for us business owners), we give ourselves permission to get excited about our progress with our business.
At the end of the day, all of these milestones have one thing in common: they prove that we are here and we are making our dreams come true.
Pricing our products is hard.
It’s one of the biggest challenges for many handmade business owners.
I get it, it’s difficult to know how much people will pay for what we make – and a lot of us are hesitant to charge too much for our product as a result.
But did you know that there are actually strategies that can help us determine the best pricing that can even help us sell more?
And they’re all based on human psychology!
In other words, SCIENCE.
From knowing how to use discounts to increase sales to using psychology to determine customer-friendly price points, we can make sure that our prices are the most attractive to our customers.
Today, I’ll be diving into some of these fun and cool strategies with you.
The majority of customers we deal with are great.
But from time to time difficult customers can turn up.
Anyone in retail can tell you that they’re a headache.
Unfortunately, because people can hide behind their computers and stay somewhat anonymous, things can get really rough for online businesses.
The longer you’ve been in business, the more likely you are to encounter these situations.
We might not be able to avoid uncomfortable situations with customers, but we can control how we handle them.
And that can make all the difference.
If you’re a new business owner, you’ve probably gotten Shiny Object Syndrome – or SOS – whether or not you even realize it.
Everyone goes through it and it can give you analysis paralysis and stunt the growth of your business.
We want to avoid it as much as we can.
I’m going to dig into what SOS really is, and how you can avoid it as a small business owner.