Blog - Creative Hive

How to Write Copy That Sells (and Win More Customers)

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. Writing great copy is how you seal the deal and make the sale. After all, you spend hours making beautiful and functional products and then taking and editing photos for your website; why let all that work go to waste with a poorly worded description? Products should be seen AND heard! [Read more…]

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The Most Popular Jewelry Trends of 2017

Jewelry is going to some new and exciting places this year, and you do not want to miss some of these new pieces, gem combinations, and hybrids. The latest pieces to walk down the catwalk will surprise you and make you giddy with their big, bold cuts and takes on color.

In your own shop, reach for rough-cut gems, bright colors, and big, crazy combinations to put yourself on the cutting edge of what’s trendy and happening right now. Your own collection of gemstones needs to be a lot more colorful this year, both for your sake and that of your customers. One look at this year’s fashion week will convince you that colorful can open doors you didn’t even know existed. [Read more…]

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Review of the Top Bookkeeping Apps for Makers

Bookkeeping! Every creative entrepreneur’s favorite topic. One of the first steps with setting up shop is to choose and set up a bookkeeping system for your business.

It can be challenging to navigate the murky waters of options if you aren’t totally clear on what you should be looking for in a bookkeeping system.

As a maker myself AND an accountant, an ideal bookkeeping set up for makers includes the following:

Easy to use (user-friendly and easy to set up)
Reliable (cloud-based)
Makes tax-time easier (keeps a running tab of net income so you know what to expect, and categorizes expenses in a tax-friendly way)
Includes inventory functionality (an often overlooked issue that makers need for tax time!)

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5 Easy-to-Fix Mistakes I Made That Seriously Hindered the Growth of My Etsy Shop

You have a crafty hand.

People always compliment your work and say, “you should totally sell these!”

Then your wheels start turning, “how CAN I sell them? Maybe online? In a store?”

You do some slight research to see if those people were right about you selling your “stuff.”

You'll most likely come across Etsy on your hunt for information.

You've probably already heard of Etsy since it's been around awhile and you probably know someone you has also sold their craft there.

But shucks, that sure does look intimidating.

Well, that's where I come in.

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7 Lessons I Learned From Running A Full Time Etsy Shop and Homeschooling Two Toddlers

Do you ever look at your competitors’ or your peers’ businesses and got all frustrated at why your business doesn’t take off as quickly?

Here are 7 lessons I learned from running a full time etsy shop (plus two other businesses) and homeschooling two toddlers.

Firstly, let me say that I don’t know about you, but for me, it's not that I don't think I'll get there. It's that it takes me time. A really LONG time.

You see, I not only run two full time etsy shops, I also homeschool 2 toddlers while tending to my backyard flock and tiny homestead AND growing a third business where I teach other etsy sellers to do the same.

This leaves me, as you can imagine, with very little time (and fewer showers than I'd like to admit), but it did teach me a LOT of valuable lessons I want to share with you today.
[Read more…]

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