I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
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If you’re a handmade business owner, you might be thinking about how to level up your packaging.
It’s really cool how we have so many options for how to design our product packaging, but when it comes down to it, it can get really overwhelming, right?
If you’re the kind of person who already loves to design, creating beautifully branded packaging will be one of the most exciting parts about starting your own business.
But if you prefer pouring over numbers and figures than over color swatches (and your Christmas presents always look like they were wrapped by a toddler) then this MIGHT be a bit of a challenge.
But hey, you started a business!
You’re used to a good challenge.
Regardless of whether you’re a novice or a packaging pro, we hope designing your custom packaging will be a little easier with our step-by-step guide.
So without further ado, let’s get started!
Discover how to transform your packaging into a storyteller for your brand and deepen your relationship with customers using this step-by-step guide.
Packaging is another investment in your brand.
Before you pay for a single sheet of tissue paper (let alone custom boxes and inserts!) you want to make sure you really love the brand you currently have.
Gather together your existing branding materials such as your:
Assess each branding element with packaging in mind.
If you don’t think it’ll work, this may speak to a larger issue with your brand and you may want to consider a rebrand.
Overall, think about the story your current branding elements tell, and whether it’s the right one for your business.
If you’ve been operating your business for awhile, you’ve probably started to analyze your customers already.
For packaging, focus on your most profitable customers.
If you’re new in business, don’t worry about it. You can dream up an ideal customer that you think will love your products.
Who are they?
What do they like?
Create 5-6 personas and give them names, jobs, and hobbies – almost like you’re creating characters for a book.
Consider what motivates them to buy and what makes them happy with a purchase.
Then think about what impression you want to leave on this customer.
When they receive your product in the mail, how do you want them to feel?
What are three keywords you want them to associate with your business?
Keep this ideal customer profile handy, and refer to it continuously throughout the following steps.
Ok, it may sound like an arts & crafts project for a 7-year old, but it really does help.
Now that you have your ideal customer profile and branding materials, it’s time to start putting together your packaging ideas – hooray!
Really, this is the fun part.
We’re going to be using Pinterest for this step because it’s a great way for you to put together a mood board, collage or space for inspiration.
Pin anything that inspires you, including packaging from other brands, magazine sheets, photos, ribbons, ornaments, etc.
Create a cohesive story.
Two things to keep in mind at all times as you narrow the board down to a few key elements:
First, are you fully incorporating your brand materials like logo, color palette and so on?
If you’ve strayed too far from your brand, you’ll need to start over (or perhaps, ask yourself why you weren’t inspired by your current branding to begin with!)
You want the packaging to tell a cohesive story about your business by matching it to the style of your website and other customer-facing materials.
The second thing to keep in mind is the ideal customer profile.
How does each element stack up to that ideal customer profile?
How do they contribute to telling your brand’s unique story?
You may end up revising quite a bit, but that’s ok.
You’re in the planning stage.
You may have been able to accomplish the previous tasks without a designated space, but when it comes to actually assembling your packaging, you’ll need room (and lots of it!).
Shortlist a few of your favorite boards from Pinterest and go out shopping online to buy some materials and packaging supplies you need to create the packaging from your boards.
Clear out a big space – your living room, your bed, an office if you have it – and lay out all the materials you’ve bought from your favorite mood boards.
Try to create three options for your design and consider the merits of each one.
Now you need to ask yourself:
How does each mock-up packaging stack up to your brand story?
How will your customers respond?
If you have any trusted friends who have experience with design or small biz ownership, ask them what they think each one says.
A little constructive feedback never hurts!
And if your tissue paper skills are not up to snuff, there’s always YouTube & Pinterest for tutorials on what you’re needing to do.
Do you want to add a note card describing your brand’s origin story?
Or throw in a discount card for a future order?
Both of these are good ideas, so long as the design of the stationery fits within your brand’s new packaging style.
If you want to think a little outside the box (pun intended!), consider throwing in a more unique element that will leave a stronger impression.
Dried flowers, ornaments, reusable pouches, scented paper – these are just a few ideas for what you can include depending on what suits your brand.
Make sure you consider the arrangement of the materials as well.
What do you want your customer to see first?
How will it all stay in place?
You definitely want to ensure items won’t become a jumbled mess when they’re mailed.
Once you’ve decided on the design, from custom boxing to packaging materials to inserts, take one moment to consider the time needed for wrapping each package.
If you’re a small business, you may be dealing with small orders, and therefore have time to invest ~10 minutes into a stunning packaging job.
But if your orders become too large, you may need to figure out how you can deliver similar quality without the time constraint.
A custom printed box can cut back on a lot of the detail needed to make a plain box look presentable.
Pre-printed notecards may not feel as personal as a handwritten note, but if your copy is quirky and inviting, it may still be enough to leave a nice impression without risking major hand cramps.
Little shortcuts like these will go a long way as your business grows.
You have a package that tells your customers exactly what your brand stands for.
Well, maybe not ‘voila’.
It’s actually quite a bit of work, but if you stuck with your ideal customer profile (and the three keywords you chose at the beginning) then you’ll hopefully start to see a return on all the paper cuts and torn-up magazines.
At the very least, strong packaging will help encourage word of mouth and make your product shareable in an Instagram-friendly way.
To help motivate your packaging journey, here’s a little discount from Packlane – 10% off your order for Creative Hive Co. readers.
If you end up using a Packlane box, be sure to share!
We’d love to see all the beautiful designs you come up with.
Find us on Instagram at @PacklandHQ or Twitter @Packlane.
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Think carefully before you add things like dried flowers to your packaging, as things like that can be a problem when shipping overseas with quarantine laws. Can result in confiscation!
Very nice post! I really like reading it and wish you luck for more amazing posts in the future.
Thanks for sharing these amazing tips, I really appreciate your work. Keep it up.
I used to have custom boxes made Packlane, but frankly, it’s value is high more than other custom printing company.
Very useful information. Thanks for sharing. Keep posting stuff like this.
Worth reading . Its a really amazing guide. i appreciate that you have shared in a simple and clear to understand for packaging.
keep continue this amazing work .
A very brief Description about Packaging a gift box. That is very helpful and step by step guide about Packaging Gift boxes.
Helpful guidelines shared. Packaging is a great way to improve your brand identity.
its really deeply explained article so much helpful, waiting till next article , thank you!
Amazing product thanks for sharing with us It is very informative. If you need any type of boxes you can visit the link.
This blog is fun to read. I just love the ideas you write.
Branding is the vital part in product packaging and wrapping. Great stuff to read.
Your blog post is a wealth of information that I require. Our cigarette goods are made more appealing with custom cigarette packaging. It helps in the promotion of our products.
Okay, first of all, the guy was understanding and patient with me. This is my first time ordering from this company and it went great! The orders of custom boxes with logo came on time and they were fast! georg, who was helping me and working with me for ordering, assisted all my needs even though I couldn’t touch the box physically before ordering more. He was kind and caring, he would even call just to make sure everything is set and good before moving forward with printing and the final touch of the product! Love this company and looking forward to ordering more from here!!
All our cigarettes boxes are entirely customized according to our client’s requirements. If you do not know the size of your box, then share the sizes of one cigarette in length and diameter and confirm the no. Cigarettes will place in rows and columns per box.
What sizes should I use for local cigarette box?
Packaging is necessary for any kind of product especially for cigarette boxes if you need any kind of boxes in customized shape, size or layout you can contact with CustomBoxesU.
Very amazing product packaging information for me. keep posting more articles related to packaging.
It is amazing and wonderful to visit your site. Thanks for sharing this information, this is useful to me.
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