Running an online business means that your customers can’t touch, feel, wear, use or smell your products.

While online commerce revenue is increasing year after year, it’s still challenging for people to shop online because of these drawbacks.

The few ways you can present your item to your customers is with your branding, website, product descriptions and product photos.

Amazing product photography is a necessity for any online creative business selling products.

Combine this with having an awesome website, and you’ve built yourself a very strong and …

Are you wondering how you can go from crafty hobby to professional business?

One way to do this is to create a product line that appears cohesive and united as a whole.

The benefit to you is you’ll learn:

• how to make decisions when planning your product line – why this color instead of that, why this design instead of that
• how to create your products in a streamlined and efficient manner

Why this matters:

You want to wow your customers, right?

You want them to think, …

What if your business was homeless?

That’s tragic, isn’t it?

But there’s an easy fix.

Having your own website for your business is a necessity for anyone wanting to build their creative business online.

An Etsy shop is great for starters, but if you’re getting serious about growing your business, you must consider setting up your own site.

If you have the capital for it, invest in a professionally designed one. It doesn’t have to be a custom design that costs thousands of dollars.

You could purchase …

I started my business in 2006; I was clueless about marketing and branding my business.

Do you feel that way too?

As creative business owners, we grow organically. In time, we learn and understand ourselves and our why with being in the market.

You don’t always “get” it from the get-go and that’s okay!

That’s why this blog exists.

Here are some ways you can start thinking about your branding and how that ties in with word of mouth marketing.