Top 4 ways to get insane traffic to your shop (and make more sales)

Unlock a Profitable Handmade Business
in Just 12 Weeks Without Using Etsy
or Social Media

FREE WORKSHOP

This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers  and more!

What You'll Discover

The #1 mistake people make with Etsy & social media that causes shops to FLOP

 The secret to making it with your handmade shop so it's no longer just a hobby

How to make sales in your handmade shop with ease so you can finally get to 6-figures

TAKE ME THERE

What to do when you think your handmade business is struggling
  1. I’m thinking about taking the plunge and starting a mailing list for my handmade clutch bag and tote bag shop…and sending out a “newsletter” – you talked about how beneficial it is in your article. I’m having trouble thinking of topics to share with customers and understanding how often I should be sending out emails to the people on my list. Can you give me some more insight on this please? Thank you!

    • Mei says:

      Hey Rebecca!
      You can start sending one newsletter per month and scale it up to 2x/month and 4x/month. Start slow and easy so it’s manageable and doable for you.

      As for what to send, it’s similar to writing a blog or posting stuff on social media! Just pick one topic to email about! You don’t want to be talking about sales or “buy my stuff” all the time, so talking about your progress/behind the scenes is always fun. Or link people to articles or videos that you know they’ll love, even if it’s not directing them to your website/shop.

      It can be as simple as showing them a photo of your messy desk and a small description about what’s going on with you and your shop lately. Don’t overthink it! :-) I think sometimes we can feel pressure of making it perfect because it can be so impactful.

      Good luck!

  2. Great advice! I’ve been trying to concentrate my efforts in the areas that fit best with my business – Instagram and Facebook are those platforms for the most part, because they’re visual and give me the opportunity to show my jewelry work. I also vary the content between the 2 sites- I use Instagram for in-process, behind the scenes posts and FB for other things – articles, new listings etc. That way there is very little duplication and a reason to follow both, as opposed to just one SM site.
    A mailing list is next on my list, but, I’m not sure when…! Time is always a struggle for a small business.

    • Mei says:

      Hey Sarah!

      You might find that most typical consumers are a user of one social media site. While you’ll definitely have overlap and have a few fans who are following you on both, for the most part they are exclusive. People have favorite hang out spots – some people love Instagram but hate Facebook and vice versa. It would save you a lot of time to share content between the two more frequently!

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