If you clicked on this article, chances are you identify as an introvert.

We tend to be quiet creatives with big ideas but our shyness often holds us back from sharing our gifts with other people.

You probably have an awesome business and amazing products to sell, yet it’s really hard to reach out to people who may be interested in buying them, right? 

Does this sound like you? If so, you’re part of the 40 percent of the world’s population of introverts.

The good news is, some of us have learned how to harness our introversion and use it as an advantage to make even more sales in business.

Keep reading to find out how.

In today’s article, I want to help out my fellow introverts by sharing what I know about how to reach out to people to sell your amazing products to, even if you feel like it’s super inauthentic and it makes you uncomfortable. 

Coming from someone who’s introverted and shy too, I can say that I totally understand what it’s like. 

I’ve been there and it’s definitely something that can get in the way of achieving your greatness! 

But you know what? 

There are a ton of pros to being introverted, and once we understand what they are and how to use them to our advantage, we’ll overcome the nervousness and anxiety we feel when it comes to selling.

The first thing I want you to know is:

Number 1: That the Best Sales People Are Introverts.

We tend to think that the charismatic, energetic people are the best at selling. 

And don’t get me wrong—I have a lot of respect for those who have no fear in putting themselves out and actually thrive from that energy.

But from an introvert’s angle, because of our usual quietness, that makes us great listeners. 

Now, I know there are some very vocal and outspoken introverts, but by definition, introverts tend to spend more time in our inner thoughts and ideas. 

This gives us a great opportunity to take the time to fully listen and absorb what someone is saying to us, and think about what to say in response. 

We can genuinely contribute to the conversation with a potential customer based on what they actually tell us, rather than assuming what we’re hearing.

This is great, because this makes us accurate problem solvers.

Have you ever walked into a car dealership and felt that the salesperson was a bit disingenuous? 

I don’t blame them—they earn money off commissions and they’re just trying to make their living, nothing wrong with that. 

But have you ever been put off by that animated energy and felt like they weren’t really listening to you, but rather trying to get you to the checkout as soon as possible? 

That probably made you feel like you couldn’t trust them on a deeper level, right? 

I can’t tell you how many times I’ve been on the receiving end of customer service that you can tell totally didn’t even read my question to begin with and gave me a canned response that was completely irrelevant to me. 

That’s not exactly the recipe for sales, is it? 

Customers will trust you more and be more likely to buy your products when they feel that you’re genuine, which introverts are naturally great at. 

Number Two: Introverts Come From a Place of Service and are Highly Personable.

Despite our quietness, introverts are actually really personable and can form deep connections. 

We easily understand where someone else is coming from and care about what would actually be of service to them. 

We’re really great at empathizing. 

Sometimes this means that promoting our products in a conversation (especially right off the bat) isn’t the way to go. 

Sometimes what a potential customer really needs is someone with open ears to talk to.

Introverts tend to come from a place of service, and if that means coming in the form of just talking to the other person and getting to know more about them and their lives, families, hobbies, or even problems, you’ll build a better connection with them.

When your business or product naturally comes up in the conversation, then feel free to have at it and tell them all about it. 

Making them feel like you truly care about them and aren’t just waiting to plug your products where it doesn’t seem to naturally flow in the conversation will make them feel more open to hearing all about your business. 

Number Three: Realize That You’re Actually Doing Them a Favor.

If you hear someone talking about a pain point in their life that your product can help them resolve, don’t be afraid to tell them about it! In fact, if you kept your product to yourself knowing that it could help them, it would be doing them a major disservice, right? 

Why would you not want to help alleviate someone’s problem, if it’s within your power to do so?

I totally get that talking about anything involving money, like selling our products and getting money out of it, can feel a little awkward or uncomfortable sometimes, but those feelings come from a place of doubt in oneself or even some social anxiety. 

That could also be rooted in some deep-seated money stories from your past, all the way back to your childhood. 

Maybe your parents taught you that rich people are bad people. 

And maybe growing up, you learned that money creates problems in families.

So it’s no wonder there’s guilt and shame revolving around money. 

It will be a journey, but it’s good to start letting go of that doubt, fear, and anxiety, because chances are people will be so grateful for you for providing them a solution to their problem.

For example: think about phone mounts for your car windshield. 

Many of us have experienced the problem or inconvenience of needing to drive to a new place but needing directions at the same time. 

Driving while looking down at directions is, of course, very dangerous. 

But this invention has become a successful solution to a problem that people were facing. 

But what if the person who invented it never promoted it? 

Less people would know about it and would continue living their daily lives with that same problem, and we may have a lot more car accidents than we already do. 

Now, I know what you might be thinking. 

My product doesn’t “solve a problem” like that or “cure cancer”. It doesn’t have to. 

Sometimes people have problems like they’re struggling to find the perfect birthday gift for their niece. 

They’re bored of all the common gift options out there and they’re looking for something unique and special. 

This is a problem my jewelry business, Tiny Hands, solves every day. 

So have faith in your product and know that it can actually help someone.

Number Four: People Actually Like Being Sold To.

It might seem counterintuitive; we’ve all seen those “NO SOLICITING” signs or have maybe even gotten a bit annoyed ourselves if we’ve been in places where people come up to you and try to sell you stuff on the street. 

Or getting daily scammy calls trying to sell you a car warranty you don’t need. 

But in reality, if your product is a good fit for them and actually something they need and are looking for at that moment, trust me when I say: you are not bothering them at all. 

They’ll be welcoming you and asking lots of questions about your product and maybe even end up purchasing it. 

The big difference between when we hate selling and when we love it, is the relevance. 

Are we selling to the right person at the right time? 

I have students that sell bereavement gifts for the loss of loved ones, like family members or pets. 

It would probably feel pretty inappropriate to promote those types of products to people who haven’t recently experienced a loss, but I would argue that I would personally still appreciate learning about such a product because that situation will come up one day and I may be in need of a gift like this. 

I may not have been a customer right away, but later on when the situation arose. 

It’s all about timing. 

Me personally? 

I LOVE seeing the different Facebook or Instagram ads because often times there are a lot of cool products that I’m interested in buying but just never knew existed. 

I also love when my friends tell me about new tools, products, software, or services because these things can actually add value to my life or my business, allowing me the opportunity to grow and get better, solve a problem I have, or can even be as simple as treating myself to a nice gift. 

That’s right—your products don’t ALWAYS have to be a solution to a problem. 

They can also be something that simply adds a little bit of joy, relaxation, or entertainment to someone’s life.

Number Five: Introverts Do Better With One-on-One Interactions, So Let’s Use That To Our Advantage.

Being in a room filled with people can feel very overwhelming for a lot of introverts. 

We might feel paralyzed or nervous when trying to start a conversation with someone, and even when we do, we still clam up and tend to not get as deep as we’d like to. 

All that small talk about the weather can make us anxious.

So, knowing that introverts do better with smaller, one-to-few interactions with other people, how can you apply that to your business marketing? 

It’s no wonder something like social media feels so draining to many of us. 

That’s a one-to-many platform. 

It’s just not in alignment with your personality type. 

On the other hand, consider media outreach. 

Media outreach is as simple as direct messaging on social media or sending out email pitches. 

You’re reaching out to and interacting with just one person, and let me tell you, those interactions can be super powerful for your business if you connect with the right people. 

I’m talking about magazine editors, TV show producers, bloggers, social media influencers, and even celebrities. 

If you can get your products in those people’s hands, and they like your work enough, they’ll be happy to tell all their friends and their entire audience about you. 

I have an entire workshop in the description that talks about this in a lot more depth, so sign up to watch that for free after you finish reading.

Number Six: Create an Automated Sales Machine Using Email Marketing. 

You don’t always have to do the selling yourself. 

But what’s the alternative? 

You use software to do the selling for you! 

I get it, some days you just don’t feel like interacting with other humans. 

The thought of selling just feels like the last thing on earth you want to do. 

Yet your business needs to keep running and you need to make those sales so you can pay the bills, right? 

An automated sales machine works for you 24/7, never asks for vacation days or take time off.

It works at converting people who come visit your shop or your social media following into buyers over time. 

Email marketing is the perfect way to do something like this, and the best part is, this can be totally passive for you. 

Once you set everything up, you’ve got a system that just keeps working day in and day out and you don’t have to lift a finger to churn out those sales. 

For extra guidance, I talk about this more in-depth in my free workshop. 

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Let me know if you’re an introvert and if you have any other tips for selling your products in the comments section below! 

Or, comment with which tip was your favorite. 

I really hope that this was able to help someone out there, and if you did find it helpful, make sure to subscribe to my channel.