Are you wondering how to get your ideal customers to come to your website, look at your products, and finally start making some sales?
In this post, I'm going to show you three ways to get your ideal customers coming over to your site without spending a dime on ads.
Hey there, my name is Mei Pak, and I help makers, artists and designers, create a consistent income, for selling their handmade products online.
The first method is using social media.
I know, I know everyone is using social media and everyone thinks they already know a thing or two about how to leverage it, but what I'm going to share with you is something that most people don't really know much about.
And that is with being strategic on how you post content.
When I say content, I don't want you to freak out.
It doesn't have to be a ton of content like videos or photos that you create. It can also be other people's content.
Content is content.
Whether you make it or someone else made it, it's still content.
The secret here is that you need to make content, or curate content, that is going to resonate with your ideal customer.
The biggest mistake I see people make with this is people posting content that resonates with them and not necessarily with the ideal customer.
Maybe you make a product that is for children, so you want to target parents.
Good topics to talk about might include:
- parenting advice
- fun kids’ activities for after school
- really cute foods that you can make with your kids for lunchtime
Stuff like that, that's going to be interesting for your ideal customer.
The parent is going to be drawn in so much more than by something you have an interest in.
For example, I have an interest in video games.
If I post about video games or comic books on my Facebook page, that's not going to attract parents. Parents are going to be thinking more about things that revolve around their life and their world.
This can get tricky.
Practice Makes Perfect
Intellectually, people can understand that this is what they need to do, but to actually do it can be something that you need to practice.
Put yourself in your ideal customer's shoes and talk about stuff that they want to talk about instead of just talking about stuff you wanna talk about all the time.
It's very much like dating, networking, being at a party, or just talking to a new person.
You don't want people thinking that you're that person that's always just talking about themselves all the time, right? That's a very quick way to make people not like you.
Why does this work, and why is it important?
When you're posting content that's all about what your ideal customer is thinking about, they are going to be much more likely to engage with your content.
- liking your post
- sharing your post
- leaving a comment on your post
- tagging their friends in a comment in your post
When they engage in your posts, that post is going to show up to that person's friends’ feeds as being “here's a post that your friend just interacted with.”
That person's friends are most likely similar to them.
People who are new parents, probably have a lot of friends who are also new parents and might be interested in the baby product that you make,
Target Their Media
The second way to get in front of your ideal customers without spending money on ads is to get in front of the media that they're already consuming.
And I'm going to tell you exactly how to do that.
You're going to answer the following questions:
- What influencers do they follow?
- What youtube channels do they watch?
- What Facebook pages do they like to go to?
- What websites, magazines, and blogs do they like to visit?
What you're going to do is get your products in the hands of those people that run those websites.
There's a simple 3 step process to get this done:
- Step One: First, you're going to find out who is it that is running this blog or magazine. Find their first name and find their email address. While you're at it, do a little bit of research on who this person is. It will come in handy for the next step.
- Step Two: You're going to write that person an email pitch. In that email pitch, you're going to say “Hi.” along with something nice to them (which is why it's important that you spend some time researching them). Then introduce yourself and offer them some free product in exchange for them talking about you, your brand, and your website on their platform.
- Step Three: Follow up. This is a very big step that most people forget or miss out on. You can't just expect in that second step when you send out that first email pitch that most people are going to get back to you.
So, step number 3 is all about following up one week after you send out that email pitch if you don't hear back from them, send them a follow-up email.
Is this making any sense? If it is, let me know in the comments, if you have any questions also let me know in the comments.
Partner with Other Makers
The third way for getting in front of your ideal customers without spending any money on paid advertising is to partner with other makers who reach your ideal customers.
Now, the key here is to not collaborate with someone who might be your direct competitor. It's not likely that they're going to be comfortable working with you.
Think of other products that are similar to yours that serve the same ideal customers.
If you're in the parenting niche and you make children' clothing and you find someone who makes children' wall art, you can work with that person. Especially if you have very similar styles.
Reach out to them and propose a cross-promotion collaboration.
There are a few ways you can do this.
Exchange Business Cards
You can exchange a stack of a business card and anytime that you have an order that you are shipping out, insert their business card in that order and vice versa.
If you want to take that a step further, you could even include some information about a potential discount code that your customer can use in your friend's shop.
Another example is to talk about each other in your email list.
The next time you send out an email broadcast to your newsletter, do an interview-style of just highlighting your friend and pointing a link into her shop for other people to click on.
She can do the same for you.
Do an Interview
Instead of posting an interview in an email newsletter, you could post on your blog or social media posts.
Talk about your friend, promote your friend's products, and make sure you set up an arrangement where there is an equal amount of cross-promotion happening.
That way it doesn't feel like you're promoting her more than she's promoting you.