How to make your own logo for under $5

How to make your own logo for under $5

Are you starting a new business?

Or maybe you’re considering a rebranding.

You’ll probably want a new logo made but you’re worried it’s going to cost a lot of money.

I’ll show you how you can design your own logo and save thousands of dollars!

It’s really easy and you don’t need any skill and best of all, you can do this for under $5.

If you have an idea for your logo, you’ve got everything you need!

Julie Cate Photography logoLove+Made logo. So simple!

Why design your own logo?

As someone who bootstrapped her business to a full time job with her high school allowance, I completely understand the need for doing everything yourself in your biz.

You make your own handmade goods, you handle customer service emails and you manage Facebook and Twitter.

You wear all the hats in your business.

At some point you’ll be thinking about getting yourself a classy logo, but you feel ginger about spending hundreds (to thousands!) of dollars on a graphic designer.

I’m here to tell you that it’s really easy to design your own logo and for as little as a cup of latte!

Things you need + step-by-step guide:

Here’s a little homework before we dive in.

Go on Pinterest and search “beautiful logos” or something similar to see a whole range of what’s out there.

You’ll find that most logos are just plain text, or a combination of text and a graphic.

Get inspired!

Start a private board of all your favorite logos. You might start to see a common thread between them.

So here’s what we’re going to do:

  1. Go to any one of these Etsy illustration/clip art shops and pick out a graphic that you feel represents your brand! Here’s a list of my favorites and they cost under $5! Optional step (you may not want a graphic in your logo)
  2. Go to DaFont and pick out a font! Select one of the font categories and type your shop name in the “Type your text here” field. This will show all the sample fonts with your name so you have a really good idea what you’re getting. Don’t forget to install your font. It’s as easy as dragging the font file you downloaded into a folder within your computer!
  3. Go to gimp.org and download the photo editing software. It’s like Photoshop, but less complicated and free!
  4. After installing Gimp, create a new document and set:
    • the size to about 10 inches x 10 inches (how big or small you make it is totally up to you, but the bigger the easier to size down!) and
    • X and Y resolution to 300 under Advanced Options. So when you print your logo it looks  great on paper!
  5. Using this trusty Easy Guide to Logo Composition that I made below, you can design your own logo with your chosen graphic and font! Keep in mind that a great logo should:
    • be easy to read
    • look great no matter how small or large it is!
    • look great in black and white

Easy guide to logo composition: How to make your own logo for under $5

 

And that’s all there is to it!

This is the exact way I would go about it myself, so I hope this has been helpful for you as it has been for me!

If you have any questions, need ideas, have tips to share, please post in the comments below!

How to make your own logo for under $5

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Comments

  1. Ad says

    Long time designer here. This may be an obvious solution for a small business but the logo produced will only match small ambitions, Mei.

    I agree that some may find logo design costly but that is professional designers will care as much about a client’s brand as they do.

    Stock use is negligible in the long run – it’s not original, it’s not exclusive and can’t be trademarked. This means as a company grows, even if it become reputable the cost of branding goes up in relation to the income of that company – this is the nature of that industry.

    So paying £300 / £500 to start with for a unique logo mark that looks authentic and is scalable becomes priceless (and more of an investment than a cost).

    But like I say, small start ups may not care.

    • Mei says

      Hey Ad!

      You bring up some great points. Ultimately it would depend on what their priorities are and at what phase in business they’re in. While logo design is imperative for one’s brand, it can be hard for beginners to see the value so making the investment can feel scary. It’s easier to make the connection between spending $300 on a craft show booth to make sales, than it is to invest in branding where the direct benefit is harder to measure. This is an option for people who are not yet ready to make that investment. I also think that most of us start off not having fully developed our vision for the brand yet. It grows as we do.

      • Megan says

        To further what Ad talked about above, using stock elements may also be a legal issue. Most elements like that don’t include licensing to use it for commercial use, meaning you can’t use to sell your products.

        In my experience elements like those only include personal use licensing, which would prevent you from making any kind of profit through it.

        As a graphic designer myself, I would caution creative businesses from DIY’ing their logo, and instead make an investment in your business and set it up for success from the get-go.

        A branding expert/ graphic designer is trained to dig deep into a brand, develop a plan to accurately represent the business and create pieces that attract your ideal audience ensuring that you will reach your sales goals faster.

        What it comes down to for me personally is, if you don’t see value in investing in your company and visual identity, then how do you expect your customers to see value and purchase your product?

        • Mei says

          Hey Megan! I appreciate your input and you bringing your perspective to the discussion.

          Ultimately, an issue I’m seeing more now than ever is there are more and more graphic designers and/or branding experts with no training and not very much experience translating someone’s thoughts and their vision into a visual brand. And they’re charging what could be several months’ worth of revenue for a maker. It’s a huge undertaking and a very big risk for someone just starting a business:

          Anyone can call themselves a graphic designer and the unfortunate reality is portfolios only showcase a designer’s best work, which is not accurately indicative of the results you would get as a client. I’ve talked to so many makers who have made the investment to work with even the greatest and most well known designers in our field only to be totally unsatisfied with the end product.

          I’m not placing blame on the graphic designer community. I worked with an amazing designer at Clementine Creative when I started the Creative Hive brand. But it took me three other failed attempts with hiring designers in the past to find Carmia. This blog post implies that it’s a slippery slope and it’s not an easy world to navigate, especially for a maker just starting out with their business (most of us are not 100% confident in their own branding vision in the beginning). If the client doesn’t have a clear idea (which does take time to develop), chances are the designer cannot perform to the best of their ability either and everyone is unhappy.

          This tutorial is also for makers who are very detail oriented but who may not have access or the ability to illustration or photo editing software.

          I agree that investing in one’s business is imperative for growth. Branding identity and logo artwork just aren’t on top of the list for me.

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