Have you ever created a promotion or event for your shop only to have it fall flat on its face?
I have.
Last year on Black Friday, I decided at the last minute (that's how I roll!) that I should do something for the biggest shopping day of the year.
I created a graphic banner to put on the front page of my website.
The promotion was 25% off the entire order for the whole day.
Then I waited.
And waited.
For being in the thick of the holiday season, I was disappointed that it was just another average sales day with a few orders.
The conclusion I had at the time was no one was interested in a 25% off, or they were too busy shopping elsewhere.
“Maybe this doesn't work for me.”
That's a common thought that all of us creatives running an online, handmade business have.
Fast forward a year later, and I can tell you now that the magic is always in the details.
Goof up or skip a little detail, and it can mean a $3,000 difference to your bottom line.
At least that's what it was for me.
Here's how I broke my daily sales record this year and made $3,158 in online sales on Black Friday from my website alone.
Go ahead and steal this process for any of your future promotions!
