What do you think of when you hear the word “competitor”?

For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us.

But I’m here to tell you today: it doesn’t have to be this way!

Your competitors are valuable to your business for many reasons but regardless of whether you use them or not, you still need to outrun them so you can stay ahead.

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category.

Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. …

“Your enemy can be your best teacher”- Dali Lama

It’s natural that as an artist or maker, every single item you create has a little bit of you in it.

It was your creative vision that made it, and your nimble hands that painted the brush strokes, cut that pattern with a scalpel or turned that stone into a pendant.

It was your time you sacrificed away from your friends or family, or mostly in my case Netflix and gym visits, to make that beautiful piece of …

If you’re a handmade business owner, you might be thinking about how to level up your packaging.

It’s really cool how we have so many options for how to design our product packaging, but when it comes down to it, it can get really overwhelming, right?

If you’re the kind of person who already loves to design, creating beautifully branded packaging will be one of the most exciting parts about starting your own business.

But if you prefer pouring over numbers and figures than …