Part 1: How to start building an email list

Unlock a Profitable Handmade Business
in Just 12 Weeks Without Using Etsy
or Social Media


This workshop is for anyone who makes and sells a handmade or physical product, including jewelry designers, artists, paper designers, bath & body product makers  and more!

What You'll Discover

The #1 mistake people make with Etsy & social media that causes shops to FLOP

 The secret to making it with your handmade shop so it's no longer just a hobby

How to make sales in your handmade shop with ease so you can finally get to 6-figures


What to do when you think your handmade business is struggling
  1. Lynn Anderst says:

    Hi Mei, I read your post and fully agree (well, almost)! For the past twenty years, I have participated in festivals and shows selling salsa, hot sauce, soup and dip. During that time, I did not gather email addresses. However, three years ago, I started working for Constant Contact, and upon learning the benefits, began asking people for their addresses, so I could let them know about my upcoming shows. I started with about 20 addresses and have grown to over 600. Constant Contact is a paid service, but not much! Their deliverability rate is substantially higher, which means those lovely emails that are sent to your customers are actually getting delivered! They have live support seven days a week so I can test how my emails are being received. Pictures are not floating around and the spacing looks correct, etc.! Also, many people do not know this, but Mailchimp will send out your emails only after their paid customers! In their terms and conditions which most people do not read, they “have the right to include pop up advertising” along with your email. I no longer work for Constant Contact, but will always use their professional service. Yes, my income did actually double this past year with the addition of email marketing. Whoo hoo!

    • Hi Lynn, I have been using Mailchimp for several years but just started getting more consistent. Every time emails are sent, we get a report saying they were sent and how many were opened, clicks received, and any unsubscribes or bounces. Are you saying that they are not actually being sent because I’m not a paid service with them?

      • Mei says:

        Jamie, no, your emails ARE being sent. What Lynn is implying is Mailchimp provides priority service to their paid customers. You don’t have to worry about anything!

  2. Andy says:

    Hi Mei,

    Do you have a MS Excel template so we can create an e-mail sign up sheet for craft shows? I want to be able to include my logo and anything else you think might be helpful. Also, how do I direct my Etsy customers to a signup page? Thanks!

    • Mei says:

      Hey Andy!

      Not right now but I appreciate the suggestion! I used Microsoft Word and the tables feature to create a sign up sheet. Or you can use Photoshop if you’re proficient with that.

      You can include the sign up page link in your Etsy announcement, in product listings, in your conversations with them, etc.

  3. Daniel says:

    Hello Mei,
    First of all thank you for the clarification here . I’m new to mail chimp also. There is so much to learn there.
    I have a delemma, I’m a somatic practitioner. I have seeing several people last year in my office, I have gathered over 300 names, addresses, emails from the people that saw me. Since I am new to this email listing thankfully I didn’t throw away their info. My question is, what do you suggest for me to do in this case? Should I create a list with peoples info? I don’t know how to go about this. Much appreciated.


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