Are you pissed off because someone copied your product design?
Etsy is full of competition with more than half a million sellers listing items on the site. In a market that saturated, you’re likely to encounter someone selling the same product that you have to offer. That might be by chance or because they liked your idea so much they had to sell the same thing.
Copycats for my own jewelry business sprout up consistently.
If only you’d known how frustrated and angry I felt every time I found a copycat. Copycats take complete “inspiration” from my business model, branding, packaging, web copy and product line.
But if there’s one thing I’ve learnt to help cool the heat (from my boiling blood), it’s from knowing two truths:
- Copycats are temporary
- I’m always two steps ahead of them
Unfortunately, there are still days when the above points don’t make me feel better, because in some cases, they’re no longer fact.
You know what scares me the most?