Do you sell finished products or supplies?
If you’re like me, you’re catering to the consumer that’s ready to buy a finished piece.
They’re not interested in spending the time and effort to make something on their own.
Our customers are people wanting to wear your product now.
They want to gift your product to their loved one right away because they don’t have time to DIY.
Part of promoting your business might include advertising on other people’s blogs to help get the word out.
But you might be making a big mistake.
If you’ve purchase advertising space on blogs before, but you’re not getting the sales in return, here’s why.
I see people making this mistake all the time.
You don’t want to spend your hard earned dollars on something that doesn’t give you money back.
You need to stop advertising your finished products on crafty and DIY blogs.
The crafty market is a very different crowd from people wanting to buy something for consumption right now.
Understanding your customers’ behaviors
If I saw a gorgeous sweater that I could wear this winter, I would not hesitate to throw my money at the seller and wait (impatiently) for my package to arrive.
I want to wear this sweater yesterday, and I absolutely don’t have the time nor the skill to follow a pattern and knit my own.
The people who hang out on DIY and craft blogs are interested making things themselves.
People seeing your ads on crafty blogs will be “inspired” by your work.
“That’s a pretty sweater. I can make it myself”.
These people aren’t the ones who end up buying your ready-made sweater.
Instead, they’ll go to JoAnn’s to pick up some yarn and a pattern to do it themselves.
Before you decide on where to advertise
You need to analyze the kind of people hanging out at the targeted blog.
Are they buying crafty supplies or are they buying finished goods?
Are the blog readers a good fit for your product?
Has the blogger featured similar products to yours in the past?
What about you?
Have you had a similar experience? Or maybe you had a totally opposite one! Please share in the comments below.
Do you advertise on blogs?
What blogs have you had success advertising on?
You just opened my eyes!
I comment especially on DIY blogs thinking i was doing it right until i read your post…
I have to change my “strategie” now!
Glad to help, Aline! Go spend time where your customers are hanging out at, not where *YOU* would like to hang out at :-)
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