I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I’ve personally used successfully in my own 7-figure handmade businesses.
I'm Mei, from Los Angeles!
starting a business
get more traffic
running a business
make more sales
growing a business
mindset & productivity
pricing & money
selling on etsy
selling on amazon
Pitching the media isn’t difficult, and with the right tools you’ll make it easy for bloggers and editors to work with you.
Spend a little bit of time to make sure these top 3 things are in order before you pitch, and you’ll have a much greater chance of being featured.
In this post I’ll cover some of the key items you should have readily available before you send that pitch!
Your website is your products’ online home. It’s not the same as your Etsy storefront. You should have a dedicated website, with a domain specific to your business, where editors and bloggers can go to learn more about your products.
A website is a place to share your brand’s identity too.
Your logo, fonts and color schemes, photos and website copy tells the story about your products and who you are.
First impressions are everything.
So, what does your website need to make it an effective tool to pitch the media?
It’s no secret that great product photography helps your products stand out online among so many other choices.
I’m not the only one selling handmade food jewelry on Etsy, but my product photography is stellar.
This shows the intricate details to customers. The photos also reassure them that my shop is professional.
Here are a few must-haves for standout product photography:
A white background may seem boring, but it’s what editors and bloggers want. It gets rid of distractions and showcases your product perfectly.
A white background creates consistency between the products being featured and is the best option for most websites.
You’ll make the blogger’s life easy because there will be minimal editing required if the blogger wants the product to “float” off the page.
Be sure that your photos are high resolution, about 300 dpi at 2500px in size (although not all bloggers require this).
This makes it easy for the blogger to crop and resize while maintaining a crisp and clear photo.
A pitch is basically the first email you’ll send to the blogger or editor where you introduce your product and convince them on why they should work with you.
Your pitch should include:
You can create a template to customize for various products to send to different bloggers and editors. That way all you have to do is personalize it for each recipient and you’re ready to go!
I’ll talk more about pitching specifically in a future blog post, but this should be tons of info for you to sit on for a while!
This should all help lead to more successful pitches, and a great pitch could land you tons of sales!
What else would you need for pitching the media?
Have you ever pitched to a blog? What was it like?
Do you want an unbiased opinion on your website? Link yourself below and I’ll see if you’re media ready or not!
Share your stories in the comments! I’d love to hear from you!
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I am just starting out in my business and I am learning computer actions as I need them, so I’m basically computer- illiterate. I love learning about blogs and am very interested in doing this, but I don’t understand WHERE to find these blogs. How do I go about finding someone to pitch to?
Hi Susan! Thank you for stopping by! It’s great to hear that you’ve been teaching yourself how to use the computer. Everyone’s gotta start somewhere, right?
A good place to start looking for blogs is by doing a search on Google.com
Depending on your market or niche, you can search for things like:
“fashion blogger” or “food blogger”. You can get more specific if you find the results are too all over the place.
For example, because my jewelry is so food centric, I want to pitch only to fashion bloggers who are also foodies. So I search in Google “fashion bloggers foodie” and that gives me better results!
Good luck and keep me updated with your progress Susan!
If your offer still stands… how do we look? (www.bonjoybox.com) Thanks for this great post! Really helpful as we prepare for Year 2 of taking our little side project to the next level… fingers crossed!
— Julie, co-founder, bonJOY
Thanks for stopping by. Your site, products and photos look great, Julie! I would go out there and start pitching to blogs and magazines right away!
If I am not too late, how does my site look.
I have not make it offical yet…I just completed it before to see how it looks before purchasing the professional domain…
Nice work on your website. I would make it cleaner so would remove some of the widgets and overall try to keep the number of different colors for fonts and buttons to a minimum of two or three for a cohesive and consistent look and feel for your brand. Definitely also remove the autoplaying video (or just turn off the autoplay feature). No one likes those!
Great information, thanks!
I love this post, pitching can seem so scary that it’s great to have the ideas of how to do it.
I’m http://www.zoeprose.com (photography is one I am always trying to work on!)
I’ve made up a list of people and magazines to pitch to and I was just looking for a little added advice about what to put into my email template. Here is my website: https://nettlesome.life
I do hope I am ready!
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