Have you ever created a promotion or event for your shop only to have it fall flat on its face?

I have.

Last year on Black Friday, I decided at the last minute (that’s how I roll!) that I should do something for the biggest shopping day of the year.

I created a graphic banner to put on the front page of my website.

The promotion was 25% off the entire order for the whole day.

Then I waited.

And waited.

For being in the …

This is the time of the year when you’re probably getting at least a dozen emails that go like this:

“When will my order arrive?”

“Can I get this custom order on time for Christmas?”

“I ordered this yesterday. Why hasn’t it shipped yet?”

If any of these look familiar to you, you know that handling your shop’s customer service emails can be frustrating and time consuming.

Especially when you might “ruin someone’s Christmas” – yes! I’ve gotten that one too. (Thankfully my customer …