It’s that time of the year for you when sales have come to a halt. You might be freaking out and thinking that your business is broken. Don’t panic! For most of us, we sell products that are seasonal. Gift products sell best in the fourth quarter with Christmas funding most of our sales. Wedding […]

Have you heard about what Instagram is doing that will dramatically change your Instagram marketing plans? No more flying blind. No more winging it. For most makers, artists and designers I teach and mentor, Instagram is their top choice of marketing to get traffic and sales to their shop. Unfortunately, that’s about to change. Instagram […]

“This doesn’t work for me.” You probably remember the last time you said that. You’ve tried many tips and tricks for marketing your handmade product but it seems like nothing is working. Feelings of frustration and disappointment creep in. How do other makers, artists and designers make it seem so easy? How are they able to […]

Who loves Instagram? Raise hand. Instagram is the social media platform of choice for many makers, artists and designers running a small business. It’s a great place to have meaningful, one on one relationships with your customers. And most importantly, it’s proven to bring you sales. I mean, that’s why you keep posting on Instagram, right? […]