Imagine spending MONTHS making your product and building your online store from scratch. You’ve poured your time, energy, and hope into getting everything ready for launch.

And then your very first customer leaves a one-star review.

That’s exactly what happened to me.

My new shop’s very first review was one star. No easing into it.

No “this could be better.” Just a straight one-star review right from the start.

Then things didn’t really get better right away.

The second order came in, and that customer ended up …

I’m planning a brand new online store from scratch, and I’m walking you through the exact steps I’m taking.

This product idea is very different from my usual businesses. 

I’m going to show you exactly how I move from idea to real product, how I validate it, how I make decisions, and how I execute. 

I’ll also share the mistakes I’m intentionally avoiding this time, based on everything I’ve learned from building multiple 6 and 7 figure online stores.

Ideation

The first thing to start with is …

Artists are selling their work in the wrong order.

They spend too much time focusing on things that should come later, and that’s why they struggle to make sales. 

I’ll break down what those things are and what you should be doing instead if you want people to actually buy your work.

Mistake #1: Starting with the Product

A lot of creatives start a business by asking one simple question: “What should I make?” 

From there, they spend hours designing products they personally like, something they think …

Most artists take too long to start their businesses because they don’t know how long things are supposed to take.

It’s hard to tell if you’re being thoughtful or if you’re just avoiding failure or making a mistake. 

I’m going to walk you through each stage of starting an online store that most creatives spend too much time on, and tell you how long it should actually take, so you can finally launch super fast, like this week!

Competition

I’ve coached countless artists over the past 12 …