How-to Archives - Creative Hive

How to Write Copy That Sells (and Win More Customers)

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. Writing great copy is how you seal the deal and make the sale. After all, you spend hours making beautiful and functional products and then taking and editing photos for your website; why let all that work go to waste with a poorly worded description? Products should be seen AND heard! [Read more…]

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Review of the Top Bookkeeping Apps for Makers

Bookkeeping! Every creative entrepreneur’s favorite topic. One of the first steps with setting up shop is to choose and set up a bookkeeping system for your business.

It can be challenging to navigate the murky waters of options if you aren’t totally clear on what you should be looking for in a bookkeeping system.

As a maker myself AND an accountant, an ideal bookkeeping set up for makers includes the following:

Easy to use (user-friendly and easy to set up)
Reliable (cloud-based)
Makes tax-time easier (keeps a running tab of net income so you know what to expect, and categorizes expenses in a tax-friendly way)
Includes inventory functionality (an often overlooked issue that makers need for tax time!)

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5 Easy-to-Fix Mistakes I Made That Seriously Hindered the Growth of My Etsy Shop

You have a crafty hand.

People always compliment your work and say, “you should totally sell these!”

Then your wheels start turning, “how CAN I sell them? Maybe online? In a store?”

You do some slight research to see if those people were right about you selling your “stuff.”

You'll most likely come across Etsy on your hunt for information.

You've probably already heard of Etsy since it's been around awhile and you probably know someone you has also sold their craft there.

But shucks, that sure does look intimidating.

Well, that's where I come in.

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How To Prevent Burn Out When Running A Creative Business

You run a handmade business.

It's combining your passion with your dreams and you want to do everything you can to turn it profitable.

But now you're going to bed late, struggling to be present during time with your family or friends because business is ALL you can think about.

It's what drives you to keep moving forward, but you're slowly starting to feel like you're losing your mind.

If you're not spending every waking moment working on your business, it won't work, right?

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7 Things I Wish I Knew When I Started My Handmade Business

You've got a crafty hands and an imagination that's encouraging you to sell your products online.

You're oozing with ideas for the potential products, maybe even a couple of social media handles already in place.

Slowly you've started to gather materials to start a website.

Things are moving along, but you stop to think, fairly often, someone has got to have some insight how to do this!? [Read more…]

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