What do you think of when you hear the word “competitor”?
For most of us, when the word “competitor” enters the scene, all logic stays behind and we start dwelling on the frustration of the shops that are ahead of us.
But I'm here to tell you today: it doesn't have to be this way!
Your competitors are valuable to your business for many reasons but regardless of whether you use them or not, you still need to outrun them so you can stay ahead. [Read more…]