I'm an entrepreneur, artist and marketing expert who comes with first hand experience with running a creative business. I not only talk the talk, I also walk the walk.
Yes! I'm available for speaking/workshop engagements and interviews. I recently taught at Creative Live and Midwest Craft Con.
I create handmade jewelry at Tiny Hands where I currently sell in over 100 stores, lead a team of four production assistants and two sales reps.
I’ve made six figure sales in just one year selling my handmade jewelry without any investor capital or credit card debt.
You might have seen my jewelry in inTouch, Rachael Ray, The Chew, Incredible Things, Daily Candy, Hello Giggles, Huffington Post and even on TV show Parks and Recreation.
I’ve run my small handmade business since 2006, I’ve been doing this full time since 2011 and helped my husband quit his job in 2013.
2016-2017 Workshops & Lectures
Pitching Like A Pro
Get your products in the limelight! Getting media mentions and features are a fantastic and really quick way to get a flood of traffic to your site, meet new customers and make tons of sales! This is one of the most underutilized forms of marketing, but it can be really easy to do if you know the steps you need to take to get your products seen by the right people! While I love social media as a way to promote my businesses, what you'll learn in this workshop can be done in just several hours a week, a few times a year, unlike social media where you have to show up every day which is exhausting!
In this workshop, you'll learn how to find social media influencers, magazine editors, bloggers and even brick and mortar store buyers to pitch your products to. You'll also walk away with an email pitching template so you know exactly what to say and when!
Your First 1k Subscribers
Are you on social media to promote your business? Let's face it, all of us are! Unfortunately, we're all subject to algorithm changes and losing our fans we worked so hard to find. I bet your Facebook fans aren't even seeing your posts anymore! What's a girl to do?
You probably know the answer to it – start building that email list! But which email list service do you use? The most popular one may not be what's right for you. And how do you grow your email list quickly? What do you send your subscribers and when? By the end of this workshop, you'll know exactly which email service to use and have a concrete plan for maintaining your list. But most importantly, you'll learn some growth hack ways on how to quickly and easily build up your base with your first 1,000 subscribers!
Blogging the Right Way for your Information Based Business
Are you a teacher, coach, consultant or designer selling patterns? If so, blogging is the number one way to rapidly grow your audience so that you have tons of eager customers waiting to buy your new course or pattern.
Lots of people know what blogging is, but not many know how to do it the right way. The way that doesn't cost you hours of your life every week but that still attracts oodles of your ideal customers to you like a dog to its bone.
You'll learn how to create a blogging strategy that positions you as the go-to expert that you are in your market. You'll also have a defined blogging calendar for what to post, how often to post and most importantly, how to promote your blog posts so they get tons of social media shares, traffic, email subscribers and customers to your site.
The Social Media Map for Quickly Building a Massive, Highly Engaged and Loyal Following
The number one challenge every creative person has with social media is with getting more followers and getting them to see and like your posts. Oh, also – making sales from social media.
The secret no one is telling you is it's a two part strategy and you can't do social media successfully without one or the other.
In this workshop, you'll be given the Social Media Map for how to effortlessly build your own loyal following of over thousands of people who love your work. You'll discover the two strategies for growth and engagement that will change the way you approach social media forever!
Creative Business Building – How to Create Your Simple Business Plan for the Next 12 Months
Here's a truth bomb for you: 9 out of 10 businesses fail. If you want to safeguard your business from going bust or if you want to turn your hobby into a serious business that pays you a consistent income, you absolutely need a business plan. Ew! No, not a 200 page document in 9px Arial font. I'm talking about a simple strategy that directs and guides you, prevents overwhelm and helps you make hard decisions easily throughout the year.
This workshop will show you how you should really be approaching marketing your business (most people do it wrong), which forms of marketing are the right fit for your business and your personality type as well as which ones to focus on for the next 12 months. You'll walk away with clarity, inspiration and a simple plan that will help you achieve success and sales in a short period of time.
Build a Consistent Income – How to Create Your Subscription Product or Membership Site for Stable, Recurring Income
You know what sucks with being self employed? You can't confidently tell when your next sale is coming in! How do you know how much money you'll make next month? Will it even be enough to cover rent and bills? The financial instability is enough to scare anyone from pursuing running their own business.
Enter recurring income. You can create your own stability by setting up subscription products that pay you every month, or a membership site that you know will make you $1,000 every month without fail. No more tossing and turning in bed, no more awkward conversations with the husband about your financial contribution to the family. This workshop will show you how to design a sold out recurring product, how to promote it and the systems you'll need for tying it all together into a seamless and easy process for you and your customers.
Easy and Efficient Ways to Automate your Business, Create Systems and Hire Help
Do you want to make more sales but you're not sure how to keep up with production and shipping? You might be wearing all the hats in your business now, but you know it won't last. The time to scale up is waaaaay before when your business grows.
In this workshop, we'll bust through several myths and roadblocks with outsourcing and hiring help (like how it's completely untrue that you need to have consistent sales before you hire your first production assistant).
You'll be given my top list of resources (apps, software and tools) that put your business on autopilot so you can focus on the things you love or are good at doing.