What's your monthly budget for Facebook ads?
This budget is for paying Facebook and excludes paying an agency to manage those ads for you.
How many orders have you made through 1) Etsy 2) your own website 3) online custom orders 4) selling on social media 5) through credit card payments at craft shows?
Please add up the number of orders between these 5 channels.
How many people do you have in your email list?