Testing Ads Campaign: Step 2 (Creating Your Testing Ads Campaign & Intro To Ads Manager)

The Creative Hive Accelerator Facebook Ads for Handmade Sellers Testing Ads Campaign: Step 2 (Creating Your Testing Ads Campaign & Intro To Ads Manager)

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The goal of this video is to:

show you how to navigate around ads manager (how to select, make edits, edit multiple elements, duplicate elements)
how ads manager works (drafts vs publishing)
create your first campaign (Testing Ads Campaign)

Along the way we will learn more things, like:

don’t add on too many layers in your targeting (give FB room and freedom to breathe and do its thing)
how FB ads optimization works
the importance of choosing the right campaign objectives
creating new ads vs using existing ones
how to quickly make ads by using the “duplicate” feature
AND vs OR in your targeting
how to use Facebook’s slideshow maker to make a video of your product photos
ad placement (i.e. FB newsfeed, IG newsfeed, stories, etc.)

The screenshot shows what your new Testing Ads campaign structure needs to look like.

Here is another visual representation of what your Testing Ads campaign needs to look like:

One campaign (engagement objective)
- Ad Set 1
  - Ad 1
- Ad Set 2
  - Ad 2
- Ad Set 3
  - Ad 3
- Ad Set 4
  - Ad 4
- Ad Set 5
  - Ad 5
- Ad Set 6
  - Ad 6
- Ad Set 7
  - Ad 7
- Ad Set 8
  - Ad 8
- Ad Set 9
  - Ad 9

You should have 1 campaign and only 1 ad in each ad set. All ad sets will have the same audience, so all ad sets are exact copies of each other. The only difference is the ads in each ad set! You should also have 3 x the number of product categories in ad sets.

So if I’ve chosen 3 product categories, I will have 9 ad sets.

If you have 1 product category and you’d like to test 5 ads (test 3 at a minimum) then you will have 5 ad sets.

The number of ads = the number of ad sets.

9 ads = you need 9 ad sets.

20 ads = you need 20 ad sets.

If your campaign structure doesn’t look like this, you’re not doing it right.

Do not proceed and run your campaign until this structure is achieved.

Doing it this way forces Facebook to show each ad fairly to your audience. You want to override Facebook’s optimization algorithm, and putting just one ad in each ad set does this.

Having said that, this is the rare instance you actually want your campaign structure to look like this. Moving forward, the majority of your campaigns won’t look like this.

Here’s another specific example for how you would target your Testing Ads campaign. Say you make dog collars and other dog accessory products. Your Testing Ads Campaign should be targeting a general dog audience. We want to show your ads to a general yet specific audience (“dog” AND “PetCo” interest). In the next phase when we test audiences, we will then use more specific, focused audiences (like targeting “Golden Retriever” interest). Right now, we want to stay more broad and wide.

One campaign (engagement objective)
- Ad Set 1 (targeting “dog” AND “PetCo” interest)
  - Ad 1
- Ad Set 2 (targeting “dog” AND “PetCo” interest)
  - Ad 2
- Ad Set 3 (targeting “dog” AND “PetCo” interest)
  - Ad 3
- Ad Set 4 (targeting “dog” AND “PetCo” interest)
  - Ad 4
- Ad Set 5 (targeting “dog” AND “PetCo” interest)
  - Ad 5
- Ad Set 6 (targeting “dog” AND “PetCo” interest)
  - Ad 6
- Ad Set 7 (targeting “dog” AND “PetCo” interest)
  - Ad 7
- Ad Set 8 (targeting “dog” AND “PetCo” interest)
  - Ad 8
- Ad Set 9 (targeting “dog” AND “PetCo” interest)
  - Ad 9

Frequently Asked Questions

Question: Do you find that there are any particular days of the week that are better than others to run these ad tests (since they will run for only a day or two)?

Answer: I would run them on weekdays generally. But it depends on your audience. Our Custom Family Gifts shop has more engagement and sales over the weekend, so for that business I would run this Testing Ads campaign over the weekend. I do try to avoid public holidays. People aren’t usually spending time online on holidays.

Question: My ads manager looks different from yours!

Answer: You should have a link in your ads manager to try the new version of Ads Manager. Click on it and you should see ads manager like mine.

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