In this lesson, we get a bit techy with creating conditional targeting in Mailerlite automations. This helps you send the right emails at the right time to the right people.
Shopify has eliminated the option for setting triggers for segments like “First Time Customer”. Here's the new way for setting up automations that send to first time customers:
Use this formula for “when a subscriber joins a segment”:
1. In MailerLite, go to Subscribers, then click on Segments. If you don't already have a “first time customer” segment, you can create one.
- Groups > belongs to > select your main email list here
- Fields > Shopify orders count > equals > 1 (what this does is pull in people who have 1 order from your list, no more, no less :)
3. Now you can go into your Automations. For the workflow trigger, select “Updated field”: