Are you finding it hard to make sales in your handmade business? Some days you feel like you're not sure what you're doing. What's the magic key, the secret that other businesses that have “made it” aren't telling you?
I want to peel back and show you the exact strategy I've used to take my business to consistent five figure sales every month:
I have my handmade jewelry featured in magazines and on popular blogs. It's a great way to boost sales, taking your brand and your business to the next level – that's exactly what happened in my business!
What is public relations to your business?
Business cards, packaging, advertisements, craft fairs, Facebook, Twitter, Instagram… It can all be confusing, and sometimes, just too much.
All of this falls under the umbrella of marketing.
When you market something, you are communicating the value of the product to your customers.
You are promoting your work, in the hopes that someone will buy something from you.
Marketing and promoting your handmade products is not a sprint, it's a marathon.
It's a lot of work and can take a long time for you to be noticed and to build your following.
If you're feeling unsure of which direction to go in, consider letting someone else advertise for you, practically for free.
Public relations (PR) is the management of the spread of information from you to the public. PR ranges from you speaking at a conference to volunteering to being mentioned in the press.
And the best thing is, you don’t have to pay for this kind of exposure.Getting featured by the media is perfect if you're looking for a free way of promoting your business. Click To Tweet