Last night everyone got an email from the Heartsy admin announcing their closing come end of March.
I was shocked and I curious why this decision came about, but couldn't find much information online.
Heartsy is a daily deal website for handmade goods.
Their business model is not sustainable
Perhaps they started seeing a downward trend in the quality sellers and sales they wanted to attract.
Not to mention all the awfully negative feedback Etsy sellers have on Heartsy, whether or not they've experienced selling there or not.
What shocked me about this was the way the Etsy community was dealing with this news.