Ecommerce

Your business can’t live without this

What if your business was homeless?

That's tragic, isn't it?

But there's an easy fix.

Having your own website for your business is a necessity for anyone wanting to build their creative business online.

An Etsy shop is great for starters, but if you're getting serious about growing your business, you must consider setting up your own site.

If you have the capital for it, invest in a professionally designed one. It doesn't have to be a custom design that costs thousands of dollars.

You could purchase a theme for WordPress or Shopify without breaking the bank.

You won't regret it – it helps with your branding, word of mouth marketing and essentially your customer's shopping experience.

I started my business in 2006; I was clueless about marketing and branding my business.

Do you feel that way too?

As creative business owners, we grow organically. In time, we learn and understand ourselves and our why with being in the market.

You don't always “get” it from the get-go and that's okay!

That's why this blog exists.

Here are some ways you can start thinking about your branding and how that ties in with word of mouth marketing.

Are you at a crossroads?

Can't decide if you should have an Etsy shop or set up your own website?

I spend very little to no time marketing my Etsy shop.

I make a few sales a week and it's a great place for side income with minimal effort and maintenance.

Etsy is great for starting out since you don't have to know HTML or CSS to set up your shop.

But if you're serious and committed to building a sustainable, long-term business, you should consider a more viable solution.