Have you ever created a promotion or event for your shop only to have it fall flat on its face?

I have.

Last year on Black Friday, I decided at the last minute (that's how I roll!) that I should do something for the biggest shopping day of the year.

I created a graphic banner to put on the front page of my website.

The promotion was 25% off the entire order for the whole day.

Then I waited.

And waited.

For being in the thick of the holiday season, I was disappointed that it was just another average sales day with a few orders.

The conclusion I had at the time was no one was interested in a 25% off, or they were too busy shopping elsewhere.

“Maybe this doesn't work for me.”

That's a common thought that all of us creatives running an online, handmade business have.

Fast forward a year later, and I can tell you now that the magic is always in the details.

Goof up or skip a little detail, and it can mean a $3,000 difference to your bottom line.

At least that's what it was for me.

Here's how I broke my daily sales record this year and made $3,158 in online sales on Black Friday from my website alone.

Go ahead and steal this process for any of your future promotions!

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