Are you wondering how you can go from crafty hobby to professional business?
One way to do this is to create a product line that appears cohesive and united as a whole.
The benefit to you is you'll learn:
- how to make decisions when planning your product line – why this color instead of that, why this design instead of that
- how to create your products in a streamlined and efficient manner
Why this matters:
You want to wow your customers, right?
You want them to think, “wow, she's really good. She must be a professional. She probably does this full time.”
You don't want to be seen as a garage sale shop selling anything and everything you've made.
A cohesive product line shows your customers you've put a lot of thought into your business. You're in it for the long haul and they know they can trust you.
It gives your customers a reason to come to your shop.
Think about it: no one ever goes to a garage sale twice.