Creating buzz for your business
As creatives, we craft our wares with care.
Thoughtful care with each stitch, each brush stroke, each spin of the potter’s wheel.
And then there’s that day: the one where you present your wares to the rest of the world on your card table, dressed up and ready for shoppers at your most recent craft show.
And then it happens: it’s that crucial moment where we have SELL.
If you get the sweats when you hear this four letter word, I have 5 tips to make the sale without feeling icky.
You're multi-passionate. You're crafty.
You can't seem to keep your creative brain still.
You're always coming up with brilliant craft ideas for new things to design and make!
So you grab the scissors and take out the sewing machine to create something really awesome.
But you look in your Etsy shop and you're confused.
Why aren't you making more Etsy sales?
Read on as Meredith Erin talks about her cautionary yet super inspiring tale of how she and her partner went from $20k in debt to multiple daily sales on Etsy and truckloads of product to ship.
“This doesn't work for me.”
You probably remember the last time you said that.
You've tried many tips and tricks for marketing your handmade product but it seems like nothing is working.
Feelings of frustration and disappointment creep in.
How do other makers, artists and designers make it seem so easy?
How are they able to make a full time, stable income with their craft?
Aren't these questions that everyone wants answers to?
Good news: I have the answer for you here today.
Who loves Instagram?
Raise hand.
Instagram is the social media platform of choice for many makers, artists and designers running a small business.
It's a great place to have meaningful, one on one relationships with your customers.
And most importantly, it's proven to bring you sales.
I mean, that's why you keep posting on Instagram, right?
You're convinced it's helpful for your business.
But you're wanting to grow your following and reach more people.
How do you do that?
So you're a handmade business owner.
Turning your passion into a business and creating an income from your sales is admirable!
But are you feeling stuck?
You're not getting many sales and it feels really hard to turn one time customers into repeat sales.
But just like going to the clinic to get some answers for what's causing that intense migraine, there can be numerous causes for the problem you're having in your business.
Your prices might be wrong.
Your photos might be bad.
Your product line might not be cohesive.
Sometimes you really need to go back to the basics.
However, the problem that plagues most small business owners is not being clear on what makes you unique.
What is your unique selling proposition (USP)?
Without a clear and concise USP, you'll struggle to build a consistent income.
In this article, I'll show you how you can find out your USP and finally start moving in the right direction!
