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How to create a cohesive product line

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Are you wondering how you can go from crafty hobby to professional business?

One way to do this is to create a product line that appears cohesive and united as a whole.

The benefit to you is you'll learn:

  • how to make decisions when planning your product line – why this color instead of that, why this design instead of that
  • how to create your products in a streamlined and efficient manner

Why this matters:

You want to wow your customers, right?

You want them to think, “wow, she's really good. She must be a professional. She probably does this full time.”

You don't want to be seen as a garage sale shop selling anything and everything you've made.

A cohesive product line shows your customers you've put a lot of thought into your business. You're in it for the long haul and they know they can trust you.

It gives your customers a reason to come to your shop.

Think about it: no one ever goes to a garage sale twice.

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Four reasons why you should work with your competition (not against them)

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Business Competition? Why you should work with them, not against themFor a long time I've always shied away from other handmade businesses.

I was tired of the awkward and uncomfortable feeling that comes with being overly protective of my own bubble.

I would always think, “what if I spill all my secrets, and someone comes along and steals my ideas?”

You're probably thinking the same thing, right?

Someone asks you for business or skills advice, and you hesitate to share.

Thoughts like these could cripple a business, but I've finally come to realize that I had to stop worrying about other people and excessive what-if scenarios that aren't likely to happen anyway.

So instead of

[Read more…]

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I'm Mei ('may') from Minneapolis. I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I've personally used in my own handmade business and that I know work.
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As seen on

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