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How To Find What Makes Your Brand Unique + Why Handmade and Made In The USA is No Longer Enough

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How To Find What Makes Your Brand Unique + Why Handmade and Made In The USA is No Longer Enough

So you're a handmade business owner.

Turning your passion into a business and creating an income from your sales is admirable!

But are you feeling stuck?

You're not getting many sales and it feels really hard to turn one time customers into repeat sales.

But just like going to the clinic to get some answers for what's causing that intense migraine,  there can be numerous causes for the problem you're having in your business.

Your prices might be wrong.

Your photos might be bad.

Your product line might not be cohesive.

Sometimes you really need to go back to the basics.

However, the problem that plagues most small business owners is not being clear on what makes you unique.

What is your unique selling proposition (USP)?

What is your shop known for?

Without a clear and concise USP, you'll struggle to build a consistent income.

In this article, I'll show you how you can find out your USP and finally start moving in the right direction!

[Read more…]

10 Exact Steps You Can Take To Boost Black Friday / Cyber Monday Sales This Holiday Season

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10 Exact Steps You Can Take To Boost Holiday Sales

Are you ready to make the most out of this holiday season?

The fourth quarter of every year is the best time for anyone who sells a gift product.

But like everything else in running a business, you can't skip telling people about your products!

That's what marketing is all about.

It doesn't have to be sleazy, salesy or uncomfortable.

Black Friday/Cyber Monday weekend is just around the corner. Make use of this in your marketing!

You can promote your products this holiday season and tie in with this major sale weekend to end the year with a bang.

Don't fret about figuring this stuff out on your own.

These little things you can do in your business can mean making an extra two (or two hundred) sales, so make sure you do the work!

Here are ten exact steps you can take to boost holiday sales and make the most out of Black Friday and/or Cyber Monday.

[Read more…]

How To Work With Instagram Influencers To Multiply Your Following

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How To Work With Instagram Influencers

Are you on Instagram promoting your Etsy or handmade products shop?

There are several tried and true methods for quickly growing your Instagram following.

Collaborating with Instagram influencers grew my Instagram account to my first 10,000 followers in just a few short months.

You can achieve rapid growth too with your Instagram profile!

In this 80 minute Blab video, Beth Anne Schwamberger and Sarah Korhnak from the amazing group, Brilliant Business Moms chats with me and Cheri Tracey of Orglamix on how we both successfully worked with influencers.

In this video, we chat about:

  1. How to grow your Instagram following
  2. How an influencer can impact your business
  3. How to reach out to influencers
  4. Sending blind packages to people you admire
  5. What to say in your influencer pitch
  6. Using Instagram Direct Messages to reach out to an influencer
  7. How to identify influencers to work with
  8. Influencer follower count vs. engagement
  9. The cost of working with an influencer
  10. Streamlining tips for Instagram
  11. How to track sales from Instagram

Watch or listen to the video now:

[Read more…]

Top three mistakes you might be making with your Facebook fan page

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Top three mistakes you might be making with your Facebook fan page

Are you using Facebook to promote your handmade business?

But you're frustrated because no one's seeing your posts.

Why should you even bother with Facebook anymore?

[Read more…]

Want more sales? Come join me at Creative Live – Crafty Marketing Techniques

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Want more sales? Come join me at Creative Live - Crafty Marketing Techniques

Leap before you're ready

When I started Creative Hive Co., in 2015 one of my big dream goals for this business was to teach a class on Creative Live.

If you've never heard of Creative Live before, it's an amazing resource where you can watch live online workshops – for free – and interact with instructors in real time.

I knew Creative Live wouldn't come knocking on my door.

Good things don't just fall from the sky.

So I knew I had to set some things in motion.

Just a few months into this new business, I scoured the Creative Live course list to see what wasn't already being taught and what I knew I could teach.

For a while when I started Creative Hive Co., I didn't feel good enough because my consulting business was so new. I knew I wasn't lacking in experience with marketing know how, but I was intimidated because I'd never done something like this before.

I could have waited until I was more ready and feeling more confident.

But I knew the longer I waited, the slimmer my chances were because my class ideas would get snatched up by someone else.

I mean, there are only so many ways you can talk about selling wholesale or marketing with Instagram.

So as nervous as I was, I sent an email to Creative Live.

I didn't tell anyone about doing this except my husband. I was so worried I would jinx it!

A couple of weeks go by and I hear nothing.

[Read more…]

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I'm Mei ('may') from Minneapolis. I want to help you build a sustainable, profitable handmade business that makes you consistent income and sales. I only ever teach or recommend marketing, social media, pricing, production and branding tips that I've personally used in my own handmade business and that I know work.
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As seen on

Mei Pak on Creative Live

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Oh My! Handmade
Create & Thrive
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Handmadeology
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