Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.
Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. Writing great copy is how you seal the deal and make the sale. After all, you spend hours making beautiful and functional products and then taking and editing photos for your website; why let all that work go to waste with a poorly worded description? Products should be seen AND heard! [Read more…]