How To Find What Makes Your Brand Unique + Why Handmade and Made In The USA is No Longer Enough

How To Find What Makes Your Brand Unique + Why Handmade and Made In The USA is No Longer Enough

So you’re a handmade business owner.

Turning your passion into a business and creating an income from your sales is admirable!

But are you feeling stuck?

You’re not getting many sales and it feels really hard to turn one time customers into repeat sales.

But just like going to the clinic to get some answers for what’s causing that intense migraine,  there can be numerous causes for the problem you’re having in your business.

Your prices might be wrong.

Your photos might be bad.

Your product line might not be cohesive.

Sometimes you really need to go back to the basics.

However, the problem that plagues most small business owners is not being clear on what makes you unique.

What is your unique selling proposition (USP)?

What is your shop known for?

Without a clear and concise USP, you’ll struggle to build a consistent income.

In this article, I’ll show you how you can find out your USP and finally start moving in the right direction!

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10 Exact Steps You Can Take To Boost Black Friday / Cyber Monday Sales This Holiday Season

10 Exact Steps You Can Take To Boost Holiday Sales

Are you ready to make the most out of this holiday season?

The fourth quarter of every year is the best time for anyone who sells a gift product.

But like everything else in running a business, you can’t skip telling people about your products!

That’s what marketing is all about.

It doesn’t have to be sleazy, salesy or uncomfortable.

Black Friday/Cyber Monday weekend is just around the corner. Make use of this in your marketing!

You can promote your products this holiday season and tie in with this major sale weekend to end the year with a bang.

Don’t fret about figuring this stuff out on your own.

These little things you can do in your business can mean making an extra two (or two hundred) sales, so make sure you do the work!

Here are ten exact steps you can take to boost holiday sales and make the most out of Black Friday and/or Cyber Monday.

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The Epic Sale A Day Challenge: 30 steps to kickstarting your creative business

The Epic Sale A Day Challenge: 30 steps to kickstarting your creative business

Calling creative business owners! Are you a maker, artist or designer looking to ramp up your sales?

Maybe you have an Etsy shop or you’ve got a product idea in the works.

And you’d really like to get to a place in your business where you’re making a sale a day.

How awesome would that be?

Let me help you get there.

Introducing the A Sale A Day Challenge.

This challenge is packaged in a free, epic blog post that will walk you through 30 days (or steps) of action items you need to do to move closer to your A Sale A Day goal.

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Five promotions to use for your shop that make you sales

Five promotions to use for your shop that make you sales

How do you make more sales in your ecommerce site?

Have you ever tried using coupon codes or other promotional strategies within your website to increase sales?

They can work really well if you use them right or send them to the right people!

In order for a promotion to work well, you need two things:

  1. Urgency
  2. Appeal

Set your coupons and promotions to expire quickly so people take action and buy something.

Make your coupons attractive so it’s a no brainer to spend money at your shop.

Here’s a coupon code report from my own site.

You can have a look at what works best and try it out for yourself!

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How to keep up with social media changes

How to keep up with social media changes

Do you get frustrated every time Facebook releases algorithm changes?

One day you’re told you need to post links.

The next, you’re supposed to avoid URLs like the plague.

How can anyone keep up with social media changes?

As small business owners, you don’t have time to scour the web for trade industry articles and keep tabs on what’s new with social media.

Don’t you just wish there was a simple and quick way to deal with upcoming social media changes?

I show you how to do just that in today’s video.

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